Sales outsourcing – hire a team of salespeople and specialists
Sales outsourcing means handing over part or all of your sales department’s work to an external partner: from acquiring contacts, through conversations and qualification, to the process and CRM in which a contact turns into revenue. At InStream Group, the first Sales House in Poland, you hire a ready-made team of salespeople and specialists together with the technology. No recruitment, no months of onboarding and a lead guarantee written into the contract.
Sales House
What is a Sales House and how does it provide sales outsourcing?
A Sales House is an organisation that takes over a client’s sales function: from building demand, through acquiring contacts, to the process, skills and system in which that contact turns into revenue.
For years, companies learned one reflex. If you want to build technology, you go to a software house and hire a team that already knows how to do it. Today, technology is easy to build, but it is hard to organise and scale sales around it. A Sales House rents you a team that builds sales around your product.
Three layers you get with outsourcing
People
A dedicated team drawn from over 70 specialists in 12 specialisations, employed full-time rather than freelance.
Resources and know-how
Company databases, ready-made processes, scripts and campaign frameworks from over 3,000 projects.
Technology
Our own systems at every stage of the funnel: client panel, CRM, LinkedIn platform, PipeChamp.
Sales outsourcing in the Sales House model differs from a classic agency in that one partner is responsible for the whole funnel. Our work doesn’t end when we deliver a lead. We also check whether you have the process, people and CRM to close that lead.
Sales House demo
See in a few minutes how sales outsourcing works at Sales House
The recording shows what working with us looks like: from strategy, through the team and campaigns, to the client panel and CRM.
Click to play the demo with sound
One partner
Why one Sales House and not several agencies?
A company usually develops sales with several providers at once: a marketing agency, a lead provider, a CRM integrator and a sales trainer. Each is responsible for its own piece. Nobody is responsible for whether it all turns into revenue.
| Several agencies | Sales House | |
|---|---|---|
| Responsibility | each for its own stage | one partner for the whole funnel |
| Strategy | several strategies, often contradictory | one strategy and shared goals |
| Lead handover | leads get lost between providers | the lead enters a process we built together with you |
| Reporting | separate reports in different formats | one panel and one account manager |
| Guarantees | rare, usually only for activity | minimum results written into the contract |
| Your time | you coordinate everyone yourself | you talk to one team |
Our advantage isn’t that we do one service better than anyone else on the market. It’s that you don’t have to stitch four providers into one process.
Whole funnel
Outsourcing the whole sales funnel or a single stage
You can start with one stage or entrust us with the whole funnel. At every stage, the work is done by an experienced team supported by artificial intelligence. Choose a level to see the services and go to their pages.
Visibility and brand
We build the visibility of your company and its leaders on LinkedIn.
LinkedIn MarketingWe build your leaders’ personal brands: content, video and regular publishing.See the service 
Employee AdvocacyConsistent employee profiles and a shared content calendar for the whole team.See the service 
LinkedIn profile auditWe review the profile element by element and recommend changes.See the service Lead generation
We reach decision-makers by email and on LinkedIn. You get hot leads.
Cold MailingPersonalised email campaigns. A team, databases and our own sending infrastructure.See the service 
Social SellingA salesperson runs your LinkedIn profile, builds relationships and books meetings.See the service 
B2B company databasesCustom company databases from registers, maps and thousands of sources.See the service Lead management
We qualify leads and turn them into booked meetings.
Lead handling (pre-sales)
Virtual qualification and meeting bookingSales management
We organise your sales process and manage your team.
Sales department transformationThe SalesBooster programme rebuilds your process, CRM, training and team habits.See the service 
Remote sales directorAn experienced director manages your sales department remotely.See the service 
Open consultingAn individual development path, mentoring and support with your challenges.See the service Skills development
We develop salespeople in the training room and on a virtual sales process.
Classic training
Training on a virtual sales processTools and CRM
We implement CRM and AI that support salespeople’s everyday work.
CRM implementation
AI in sales implementationWant to start with lead generation?
Presentation
Presentation: how Sales House works
Swipe through the slides like a presentation and listen to the voice-over. In a few minutes you will see how we take over sales: from your brand, through client acquisition, to developing your sales department.
Arrows, swipe or click a thumbnail
Voice-over script for this slide
Meet InStream Group, the first Sales House in Poland. In a few minutes we will show you how we can take responsibility for your company's sales. You will also learn why more and more companies choose this model of cooperation.
Software houses changed the way companies build technology. Today the same is happening in sales. When artificial intelligence gives everyone similar tools, the advantage goes to whoever sells better. Sales House gives you that advantage from day one.
Companies come to us with very different challenges. Some need new conversations with clients, others are entering a new market or building a team from scratch. They all have one thing in common: they want to grow faster without adding headcount.
When marketing, leads, CRM and training come from different companies, nobody looks at sales as a whole. At Sales House one team is responsible for the entire funnel. We are accountable to you for one goal: sales growth.
Building a sales department from scratch takes months of recruitment, onboarding and costs before the first results appear. With Sales House you get a team that delivers from the first month. You adjust the scale of cooperation to your company's needs.
We can step into one stage of your funnel or take over the whole of it. At every stage, experienced specialists supported by artificial intelligence do the work.
Every service we offer rests on the same foundation. You get people, proven know-how and InStream's own technology. That way you don't pay for experiments – you use solutions proven in our clients' projects.
Everything we do has one goal: the success of your sales. In a moment you will see how we build visibility and win clients. We usually discuss developing the sales process and team at a separate meeting.
Before a client talks to you, they check you out online. More and more often they also ask artificial intelligence about experts. That is why we build your leaders' brands so they are visible on LinkedIn, in Google and in AI answers.
For us, content means many formats: from posts to videos with your experts. We agree the style and formats together at a creative meeting. We prepare every creative in line with your company's brand book.
A dedicated specialist and a support team work on your brand. We plan content, run activity and build relationships on your behalf. You see everything in the Lead Astra platform. Nothing is published without your approval.
A personal brand is an investment that pays off more every month. First, visibility grows. Over time it translates into better conversion and enquiries from new clients.
We expand the network, build the position of brand leaders and achieve top results. Some of our clients are number one in their segments for LinkedIn recognition. You will find full case studies and video testimonials on our website.
LinkedIn Marketing is a subscription from €1,000 net per month. We write the minimum publishing scope into the contract, so you know exactly what you are paying for. If you want to involve the whole team, we extend the service with Employee Advocacy.
Cold Mailing 2.0 is a way to get a steady stream of new leads at scale. We write short, human messages to the people who really make purchasing decisions. Every campaign is run in compliance with GDPR.
You cannot build this scale on your own. We work in over 40 markets. Our campaigns bring clients 4,000 leads a month. Your campaign uses the same infrastructure and experience.
Your campaign is run by an experienced Project Manager with a support team. We take care of databases, content, infrastructure and the legal side. You receive ready replies in the Lead Astra panel, integrated with your CRM.
Every month you receive a report comparing the results with the guarantee written into the contract. In a well-set-up campaign the number of Hot Leads grows month after month. You will find case studies from such campaigns on our website.
Cold Mailing 2.0 is a subscription from €1,700 net per month, with no limit on campaigns or mailboxes. We guarantee the minimum number of Hot Leads in the contract. You can also choose a model in which you pay only for Hot Leads.
You won't reach your most important clients with a mass message. In Social Selling a person leads the conversation with the decision-maker, from first contact to the meeting. That is how we build relationships that cannot be automated.
Conversations are led by an experienced LinkedIn salesperson supported by our team. We look after your network and the history of every relationship. The Lead Astra platform prepares the work, but every message is sent by a person.
You also see Social Selling results in your monthly report, compared against the guarantee in your contract. We have worked with many clients for years. Relationships built on LinkedIn keep paying off long after the first conversation.
Social Selling is a subscription from €1,000 net per month. We write the minimum number of invitations and Hot Leads into the contract. Conversations are run from your experts' profiles.
Our cooperation has a steady rhythm. The first month is preparation, then we launch campaigns and analyse the results every month. Every 90 days we meet to plan the next stage. We also prepare your team to work with the leads.
The best results come from combining three channels. Visibility on LinkedIn makes clients more willing to reply to emails and messages. That is how Lead Generation 3.0 is born: a steady flow of conversations with your clients.
1,700 companies from more than 40 countries have already trusted us, from startups to global brands. Every month we run more than 200 sales projects.
Let's talk about how we can grow sales in your company. Call or write to us. You will find our contact details on the screen.
Hello. We can't meet in person, so I'm happy to take you through Sales House step by step. InStream Group is the first Sales House in Poland. We support your company's entire sales: from brand visibility, through winning clients, to developing your sales department. Our goal is the growth of your business.
For the last twenty years, companies have scaled technology with a partner – a Software House that gave them developers, tools and proven ways of working. Today artificial intelligence makes it possible to build technology in a very short time. The advantage now comes from sales and marketing. Just as companies once scaled technology, today they scale sales with a partner. That is why the era of the Sales House has begun.
When is it worth turning to a Sales House? When you have a good product and need more conversations with clients. When you want to build brand visibility or enter a new market. When you want to turn client interest into sales faster. When you are building or rebuilding a sales team. And when you want to scale sales without adding headcount. In each of these situations we take over the part of the funnel you need.
Until now, companies have grown sales with many suppliers at once: a marketing agency, a lead provider, a CRM implementation company and a sales trainer. Each was responsible for its own piece. Sales House brings all of this together in one partner: one strategy, people, knowledge and technology in one place, and shared goals. We are responsible for what matters most – the growth of your sales.
Your own sales department is much more than salaries. It means recruiting and onboarding people, tools, licences and databases, training, your time spent on management, team turnover and months of ramp-up. With Sales House you get all of this in one cooperation: a ready team, proven know-how and technology from day one. You change the scale of support as your needs change. You pay for a ready sales department, not for building one from scratch.
We support you at every stage of the sales funnel. We build the visibility of your brand and its leaders. We reach the companies you want to talk to. We turn interest into meetings and sales opportunities. We organise your sales process, CRM and tools. We develop your team's skills. You can start with one stage or entrust us with the whole funnel. At each stage an experienced team supported by artificial intelligence does the work.
The first area is visibility and brand. Your personal brand is one of the most important investments today. We build it systematically on LinkedIn: for the owner, salespeople and experts, or for the whole company in the Employee Advocacy model, where all employees speak with one voice. You gain recognition, trust and visibility, including in AI-powered search engines. You have the knowledge and experience. We make sure the market notices it.
We run all brand work on our own platform. We feed it with knowledge about your company, and on that basis we create posts, graphics, carousels and short videos. You see the content plan in a calendar, approve every post before publication and can check at any time what has already been published. You focus on the business while we make sure your brand is regularly present online.
The second area is winning clients. We specialise in the two methods that work best today. Cold Email 2.0 means short, business-like messages sent to carefully selected companies. LinkedIn Sales means conversations with decision-makers run manually, with text and voice messages. You set the goals and the target group, and we build a channel that regularly delivers meetings. We operate in more than forty markets: in any country, region and industry.
LinkedIn Sales is social selling done one hundred percent manually. Every conversation is led by our salesperson, on your behalf and in your tone, without bots or automation. We reach specific companies and people from your list, often at board level. When the recipient doesn't reply, we send a voice message prepared from a sample of your voice. The recipient hears you talking about their company. Your profile builds trust before the question about a meeting is asked.
Cold Email 2.0 is a personalised business message sent on behalf of your salesperson to a decision-maker. Its goal is to start a conversation. We build the database exclusively for you, based on hundreds of company and person attributes. Every recipient gets a message tailored to their role and industry, and no message goes out without your approval. We take full responsibility for the technology and GDPR compliance.
You see every sales opportunity in real time. Interested people go straight to your client panel, together with company details, phone number, email address and the content of their reply. For each contact you see the stage of the conversation: from the first reply to a win. Analytics show which industries and markets respond best, so every month we develop the strategy where results are highest. You know who we are talking to on your behalf and what comes of it.
A lead is only the beginning. We help turn it into a client. We prepare conversation scenarios, scripts and best practices. We select and implement a CRM system for your sales process. When you are short of hands, we give you trained specialists to support your team. Together we analyse leads and work to make sure as many of them as possible end in a sale.
Before the first leads arrive, we prepare your team to work with them. On the PipeChamp platform salespeople have a sales academy with video courses and sessions with a virtual trainer. They practise conversations with a virtual client before calling a real one. Together with you we build sales skills: we prepare the first conversation with the client and lead-nurturing sequences. That way the lead reaches a team that knows how to run the conversation.
If you need more hands, you can hire our pre-sales specialist, an SDR. This is a trained salesperson who calls leads, qualifies them and books meetings for your team. They work in your CRM system or in ours, so you see every activity. You don't recruit or train, and you change the scale of support as needed. Your team focuses on closing sales.
The next area is team development – the Sales Booster programme. Real change in a team requires a plan, resources and support during the transformation. That is why we take your team through four phases. We design the sales process. We implement it together with the CRM. We practise and change salespeople's habits. Finally, we develop the leaders. A consultant eventually finishes the job, but the process, knowledge and platform stay in your company for good.
The result of the programme is a healthy sales culture. It rests on four pillars. A sales process that from now on is the foundation of the team's work. Consistent communication, so salespeople know how to talk to the client at every stage. Conscious management, where leaders work with numbers and support everyone's development. And a ready working environment with CRM and tools. This is how the best sales teams in the world are built.
PipeChamp is our platform for developing sales teams. We record your sales process in it, so every salesperson knows what to do at the next stage of the conversation with the client. The team practises conversations with a virtual trainer, and the leader sees each person's progress and knows where support is needed. New salespeople get up to speed faster and the whole team works to one standard. The platform stays in your company.
How does it work? All our services are built on three layers. Technology: our own systems at every stage of the funnel, which you get access to. Resources and know-how: databases, ready processes, scripts and knowledge of what really works in sales. People: a dedicated team of specialists. That way you don't have to learn sales from scratch or build everything yourself. That is what makes a Sales House different from an ordinary agency.
Behind every project there are people. We have more than seventy specialists in twelve specialisations. They are project managers and strategists, cold mailing and social selling specialists, data analysts and copywriters, LinkedIn marketers and content creators, meeting-booking specialists, CRM consultants and sales trainers. For your project we select a dedicated team with the skills you really need.
We tailor the cooperation to your company. You can hire the full resources of Sales House: a dedicated team, know-how and technology. You can order a ready one-off solution, for example a sales process, a CRM implementation or team training. You can also buy a licence for our own platforms, Lead Astra and PipeChamp, for your team to use independently. You change the model as your company grows.
In the full-resources model you always get three layers together. People: a project manager, a data analyst, a creative department, technical and legal specialists and a sales trainer. Resources and know-how: databases, ready processes and scripts, any number of campaigns, target groups and markets, and a sales academy. Technology: CRM and a client panel, unlimited domains and mailboxes, cold mailing and LinkedIn platforms, and AI-based tools. You don't build anything yourself. You get a ready, working sales department.
How do we start working together? First we talk and get to know your business, clients and sales goals. Then we prepare a strategy for the first ninety days: we decide which area we start with and how we measure results. Then we launch with a dedicated team. We meet regularly to analyse results together and plan the next steps. We work with the mindset that every month should be better than the last.
InStream Group is the first Sales House in Poland. For ten years we have supported B2B companies in sales: from startups to international corporations. We have more than seventy specialists, operate in more than forty markets and have delivered more than three thousand projects. We build our own technology and share the knowledge gained in each of them.
The largest companies in the world, startups, local Polish businesses and industry leaders have trusted us. We have worked with many of them for years, because trust is built on results. Every month hundreds of companies and sales teams in Poland and around the world use our support.
We operate in more than forty markets worldwide: in Europe, North and South America, the Middle East, Asia-Pacific and Africa. We match the campaign language to your team. Poland is our base, and we look for clients wherever you want to sell.
Want to find out more? Click the Virtual Demo button in the menu at the top of the page and talk to our virtual consultant. It's like a video call: you tell them about your sales and the consultant shows you how Sales House can help. At any time, without booking a meeting. If you prefer to talk to a person, our consultants are waiting for you.
InStream Group. The first Sales House in Poland. You build the rockets. We launch them into space.
Costs
Sales outsourcing or an in-house sales department: a cost comparison
An in-house sales department costs much more than a salary. It means recruitment, employer contributions, tools, licences and databases, training, management time, staff turnover and months until full productivity.
| Item (6 months) | One full-time salesperson | Sales House: three-channel package |
|---|---|---|
| Salary | €19,080 (€3,180 gross / month) | included |
| Employer contributions | €3,912 (approx. 20.5%) | included |
| Recruitment | €2,620 one-off | none |
| Tools, databases, IT, legal | on top | included |
| Team | 1 person | teams in 3 channels |
| Guaranteed results | none | min. 5 hot leads per month in Cold Mailing and LinkedIn Sales |
| Total | €25,612 + tools | €21,000 net (€3,500 / month) |
Sources: salary – InStream Group assumption for a salesperson in Poland, converted from PLN at the NBP rate of 12.11.2026; contributions – Podatnik.info, 2026; recruitment – average price of a full process, cenauslug.pl, 2026; Sales House net prices from the price list. The same assumptions as in the calculator below.
Calculator
Do the maths: your own team or ready-made sales structures?
Enter your own amounts and see the difference over 3, 6 or 12 months. Untick the costs you don't incur and tick the services you want to launch.
Building it yourself
Everything on your side. Untick what you don't need and change the amounts to your own.
- EUR / month
- EUR / month
- EUR one-off
- EUR / month
- EUR / month
- EUR / month
- EUR / month
Note: one salesperson won't give you a lead guarantee, won't support marketing and won't run lead generation campaigns in three channels at once.
With Sales House
One partner for the whole funnel. Tick the services you want to launch.
- €1,700 / month
- €1,000 / month
- €1,000 / month
- from €450 / month
- from €910 / month
- €2,000 / month
Included: teams of specialists, technology and databases built for your target group. Net prices with no hidden fees. We write the guarantee of min. 5 hot leads per month in Cold Mailing and LinkedIn Sales into the contract.
Enter the costs from your own market. Sales House prices are net, as in the price list.
Roles
Which roles can you hire at InStream Group?
You don't hire a single full-time employee, but a team with experience, a process and tools. You can take each role separately or combine it with others.
| Role or team | What it does for you | Net price |
|---|---|---|
| Cold Mailing team project manager, data miner, creative team, IT, legal team | builds databases for your target group and runs campaigns to decision-makers | €1,700 / month, no limit on target markets |
| LinkedIn salespeople (social selling) | hold conversations with decision-makers manually, including voice messages | €1,000 / month |
| Marketing Manager and LinkedIn support team | build the brand of your leaders and company: posts, videos, profiles | €1,000 / month |
| Employee Advocacy team | runs the visibility of your whole organisation on LinkedIn | €1,000 / month + $20 per user / month |
| SDR team | calls leads, qualifies them and books meetings | €450–2,050 / month, depending on the number of leads |
| Virtual SDR (AI assistant) | replies to leads within minutes and qualifies them into your CRM | €230–1,020 / month |
| Remote sales director | manages your team by the numbers and implements the process | €910–1,820 / month |
| Sales consultant and trainer (Sales Booster) | rebuilds the process, CRM and salespeople's habits over 120 days | €8,000 for 4 months (€2,000 / month) + platform licence |
| CRM consultant | selects and implements a CRM for your process | individual quote |
Billing
How do we bill sales outsourcing?
You pay for a team and results, not for hours. All prices are net, with no hidden fees.
| Model | How it works | Who it's for |
|---|---|---|
| Monthly subscription | a permanent team, campaign continuity, minimum results in the contract | companies that want a steady flow of conversations |
| 4-month pilot | a narrower service with the same quality of work, priced individually | companies that want to test a channel before a longer contract |
| Pay per result (CPL) | €700 one-off setup fee plus a fixed price per hot lead, depending on the industry | companies that want to pay only for delivered leads |
| Package | three client acquisition channels in one team for €3,500 / month | companies that want scale and precision at the same time |
| Project | Sales Booster: 120 days of rebuilding the sales department | companies that have leads but don't close sales |
Guarantee in the contract
In Cold Mailing and LinkedIn Sales, we write a minimum of 5 hot leads per month into the contract. If the guarantee isn't met, we refund 25% of that month's invoice or make up the shortfall the following month.
Hot lead (contract definition)
A person from the approved database who explicitly asked for a meeting, an offer or contact and left a phone number and email address.
Clients and their stories
Our clients' success and satisfaction matter most to us. Join more than 1,700 companies worldwide for which we have generated leads.
Case study
Emitel × InStream
Cold Email campaign: boosting in-building mobile network coverage.
105 hot leads350% of the guarantee deliveredClient testimonial
Mr Staff Support
Recruitment of drivers and workers from Asia. Magdalena talks about working with InStream.
Case study
Studio201 × InStream
Cold Email campaign for a software house: apps and AI implementations.
119 hot leads3 signed contractsClient testimonial
Packon
Cardboard packaging manufacturer. Konrad Wijata talks about working with InStream.
Case study
Personal System × InStream
Cold Email campaign for a permanent and temporary staffing agency.
40 hot leads in 3 months17,000+ messagesClient testimonial
Proexwork
Staffing agency. Maciej Krutul talks about working with InStream.
Case study
StethoMe × InStream
LinkedIn: the CEO's personal brand and US market outreach in 4 months.
607 invitations13.5% acceptance rateCase study
Iguana Group × InStream
Cold Email campaign to schools: sports equipment.
43 hot leads419 repliesClient testimonial
HSK Consulting
Employee hiring services. Jarosław Multan talks about working with InStream.
Client testimonial
MAAG Gear
LinkedIn campaign, 2 years of working together. Krzysztof Orłowski talks about working with InStream.
Client stories
See how we help companies like yours
Testimonials, case studies and campaign results from our clients in Poland and around the world.
See client storiesClient
testimonials
Our clients' success and satisfaction matter most to us. Join more than 1,700 companies worldwide for which we have generated leads.
InStream Group has proven to be a competent partner in building business relationships and expanding our sales activities. Their operations are precise and ensure high-quality lead generation.
Hubert Paczkowski
Sage
The InStream Group team demonstrated professionalism, innovation, and extensive expertise. Throughout our collaboration, we could count on punctuality, openness to suggestions, and constant communication. Thanks to the dedication and flexibility of Ms. Marika, Klaudia, and Ewa, we were able to build valuable relationships with potential clients and significantly increase the number of B2B leads. I wholeheartedly recommend InStream Group as a competent and effective partner in the field of B2B sales support.
Aleksandra Lech
Compensa
Our lead generation collaboration with InStream has been ongoing since the beginning of the year. It took the company only one week to prepare for the campaign, which was launched as planned on January 9, 2023. I would like to commend their smart approach to building the data base (consulting, refining) and the surprisingly accurate email addresses of decision-makers, which quickly translated into the first signed contracts. We continue to work together because it simply pays off.
Marcin Wojno
Helper
The company delivers our offer to dedicated target groups through emailing, allowing us to save time and connect with decision-makers. Additional lead guarantees enable us to continuously acquire new contacts for collaboration.
Wojciech Bogdański
AAA Auto
A very high level of cooperation and client communication. A young, ambitious, and professional team that knows their job and is always open to any suggestions.
Paweł Wojewodzic
Ogniochron
A pleasant and, most importantly, successful business collaboration. The InStream team was always helpful. The campaign turned out to be a great success and brought a significant year-over-year sales increase. Thank you.
Łukasz Dopierała
HAMA
Highly recommended! Before we started working together, we had many doubts about whether an external company would be able to deliver and generate content that would come back to us in the form of leads. They did it! For us, it was a new but important experience, and fortunately, we chose a company that met our expectations. Databases generated, content delivered, leads processed, and new clients acquired. We will definitely come back with a new idea and another market segment to explore and capture.
Marcin Suchocki
PC Print
We have been working with InStream Group since the second quarter of 2024 and are very satisfied with the work they have done. The company stands out for its high level of professionalism, quick and effective problem-solving support, and, most importantly – they deliver leads.
Fryderyk Gabryś
MB Poznań
I have carried out three projects with InStream, each time trying to find a counteroffer to compare capabilities. “Unfortunately,” each time I ended up staying with them – they outperformed the competition by far. They are professionals, both before signing the contract (conducting discussions, presenting capabilities, building credibility, etc.) and after the project starts. Full professionalism from the entire team (project manager, salespeople, content creators…), competent project management, good communication, etc. – from the beginning to the end of the cooperation.
Robert Ciesielski
Cogit
Get to know Sales House services in 5 videos
Five short videos about what we take over in your sales funnel.
Cold Email — lead generation
How a team of 5 specialists runs a campaign: from a database built for your target group to hot leads handed over to your sales team.
LinkedIn Social Selling
Salespeople build relationships with decision-makers on LinkedIn and turn them into sales conversations.
LinkedIn Marketing
A recognisable company brand on LinkedIn and experts who attract clients. Salespeople start from warmer conversations.
Lead Astra: Mini CRM
All leads from the campaign in one place, with contact history and status.
Sales Booster — sales department transformation programme
A programme that organises the sales process, bases decisions on CRM data and develops salespeople's skills.
Technology
Does sales outsourcing include technology? At InStream, yes
We don't resell someone else's software. Behind every service is a system we designed ourselves, and you get access to it.
Client panel
Real-time campaign view, delivered leads, database structure, conversion analysis.
Lead Astra
A CRM for LinkedIn: contacts, sequences, statuses and voice messages in one place.
Capture Flow
Personal brand: video production, content recycling, publication analytics.
PipeChamp
Sales process, training and conversations with an AI virtual client, over 113 process templates.
Discover PipeChamp →InStream CRM
Our own CRM; we also implement other systems as a gold partner of Pipedrive and Livespace.
CRM implementations →Technology prepares, a human approves
AI suggests message variants, and the salesperson chooses and sends.
Global
Sales outsourcing to foreign markets
We have delivered projects in 40 countries. Outside Poland, most of them in Spain, Germany and the United Kingdom. We write in the recipient's language, and you talk to leads in English or in your own language.
Cold Mailing 2.0 costs from €1,700 net per month, with no limit on campaigns, target markets or contacts. See how we support export sales.
Risks
Risks: an in-house team vs sales outsourcing
Every model has risks. We talk about them openly and show how we reduce them.
| Risk | In-house team | Outsourcing to a Sales House |
|---|---|---|
| A bad hire | you pay for recruitment and months of onboarding before you see it | the team is ready and matched to your project |
| Staff turnover | knowledge and contacts leave with the salesperson | the process, CRM and contact history stay with you |
| Time to results | months until full productivity | we work from the first month |
| No guarantee | you pay a salary regardless of the result | minimum results written into the contract |
| Product knowledge | the team knows it from the inside | a workshop at the start, scripts and training in PipeChamp on your process |
| Control and image | full control | you approve databases and content before sending, and you see everything in the panel and CRM |
| Legal compliance | on your side | checked by our legal team, PKE and GDPR in every campaign |
Start
Where to start with sales outsourcing and how to choose a provider?
How we start
- Callwe get to know your business, clients and sales goals.
- Strategy for the first 90 dayswe agree which funnel stage to start with and how we measure results.
- Start with a dedicated teamdatabases for approval usually within 48 hours, infrastructure and content before the first message.
- Regular meetingswe analyse results together and plan the next steps every quarter.
Provider selection checklist
- Is the results guarantee written into the contract, not just promised?
- Does the provider have a written definition of a lead?
- Does the campaign run on separate infrastructure, with no risk to your domain?
- Can you see results in real time in a panel or in your CRM?
- Do the data, process and CRM stay with you after the cooperation ends?
- Do they have case studies from your industry and clients you can talk to?
- Does a legal team check compliance with PKE and GDPR?
- Can you start with a pilot?
Warning signs
- promises of results without getting to know your business
- no reports and no access to data
- a long contract with no option of a pilot
- no references
Why us
Why does sales outsourcing in a Sales House give you more than a single service?
Every element of our offer has an equivalent on the market. The difference is that with us they all work in one process, with one team and one standard of work.
Guarantees
- minimum results in the contract
- a 25% invoice refund or a make-up month
- minimum volumes of companies and contacts
- the same guarantees in the pilot
Quality of work
- manual work, no automation
- original content for your company
- target group analysis before the start
- content testing and continuous optimisation
Care
- a dedicated project manager
- regular status meetings
- a strategy every quarter
- a response within 24 hours
Six principles we work by
A partner at every stage
We are your partner at every stage of the funnel.
Sales is a function
Sales is a function, not a campaign.
Leads are not a cure
A contact without a process, skills and a system is a cost, not revenue.
People and technology
Behind every result there are people, and technology scales their work.
Responsibility for the result
We take responsibility for the result, not for activity.
The capability stays with you
We leave capability behind: the process, CRM and skills stay with you.
Pricing
How much does sales outsourcing at Sales House cost?
The cost depends on which funnel stages you hand over and how many channels we work in. Net prices; you can choose each service separately or as a package. You will find the prices of the other roles in the roles table, and all services in the full price list.
Lead generation package
Cold Mailing, LinkedIn Sales and LinkedIn Marketing in one package
€3,500net / month · three services in one packageThree client acquisition channels run by one team. You can also choose each service separately.
Book a callWhat you get in the package
Cold Mailing 2.0 · €1,700
- A team of 5 specialists with a project manager
- 20–40 mailboxes with warm-up
- Guarantee of min. 5 hot leads per month
LinkedIn Sales · €1,000
- A team of 3 full-time salespeople
- Min. 200 new contacts per month
- Manually recorded voice messages and min. 5 hot leads per month
LinkedIn Marketing · €1,000
- Marketing Manager and Support Team
- Up to 3 leader profiles and the company page
- Min. 6 posts per month
- Min. 5 edited videos
In the package
- One team runs three channels
- Net prices with no hidden fees
- Contract only for the modules you choose
- Lead guarantee written into the contract
Cold Mailing 2.0
Subscription: a permanent team and campaign continuity
€1,700net / month- A team of 5 specialists: project manager, data miner, creative department, IT and legal department
- A contact database built for your target group
- 20–40 mailboxes with warm-up
- Guarantee of min. 5 hot leads per month in the contract
- Campaigns on our own cold mailing platform
- CPL model also available: you pay for the leads delivered
LinkedIn Sales
Social Selling: salespeople who open conversations with decision-makers themselves
€1,000net / month- A team of 3 full-time salespeople
- Min. 200 new contacts per month
- Manually recorded voice messages
- Min. 5 hot leads per month
- Up to 3 LinkedIn profiles in the campaign
LinkedIn Marketing
Leader and company brand on LinkedIn
€1,000net / month- Marketing Manager and Support Team
- Up to 3 leader profiles and the company page
- Min. 6 posts per month
- Min. 5 edited videos
- A marketing strategy tailored to your goals
KPIs
Which KPIs show that sales outsourcing works?
Healthy outsourcing is measured by results at every stage of the funnel, not by the number of messages sent or calls made. We agree these indicators at the start, and you see them in the panel or in your CRM.
| Stage | KPIs | What to look at |
|---|---|---|
| Reach | number of companies and contacts in the database, reply rate | whether the database matches your client profile |
| Campaign result | hot leads per month against the guarantee | minimum 5 hot leads in the contract |
| Qualification | time to first contact with a lead, share of leads turned into meetings | the faster the contact, the higher the conversion |
| Conversion | meeting → offer → win, cycle length | where leads drop out of the funnel |
| Cost | cost per lead (CPL) and customer acquisition cost (CAC) | the median CPL in 426 InStream Group cold mailing campaigns is PLN 664 (about €151) |
| Team | process execution, activity in the CRM | whether salespeople follow the process |
We show how to calculate CPL and CAC in our guide The cost of a lead: how to assess it with a calculator. What a lead is and how to handle it, we explain in our guide what is a lead.
Lead handling
SDRs and virtual salespeople: outsourcing lead handling and nurturing
A lead that waits goes cold. Companies lose most leads not during the campaign but after it. That's why you can hand over lead handling and nurturing to us too.
SDR team
€450–2,050 net / monthTrained salespeople call leads, qualify them and book meetings in your team's calendar. They combine phone, messages and LinkedIn into one sequence. They work in your CRM or in ours, and a sales trainer regularly listens to the calls. The price depends on the number of leads.
Lead handling →Virtual SDR
€230–1,020 net / monthAn AI assistant replies to leads within minutes, asks qualifying questions and passes the result to your CRM. We design the scenario together with you and keep improving it.
Virtual lead qualification →For comparison: an SDR's salary in Poland is approx. €1,600–2,850 gross per month, excluding contributions, tools and recruitment (Freenance).
Whole funnel
All stages of the sales funnel in one place
Tell us where you lose clients today, and we'll point to the stage and the team that will take it over.
| What we hear from clients | Funnel stage | What we propose |
|---|---|---|
| “Nobody knows us, we're entering a new market” | visibility | LinkedIn Marketing, in a large company Employee Advocacy |
| “Our salespeople have no one to talk to” | reach | Cold Mailing 2.0, a pilot or CPL |
| “We want to get into these five companies” | reach | LinkedIn Sales, wishlist strategy |
| “Leads come in but get lost along the way” | qualification | SDR team, virtual SDR, client panel |
| “I have plenty of leads and zero sales” | conversion | Sales Booster, CRM implementation |
| “Every salesperson works differently” | conversion | PipeChamp: process, training, onboarding |
| “I have no one to lead the team” | management | remote sales director |
Looking only for client acquisition? See B2B lead generation.
Tell us which part of your sales you want to hand over
Write to us about who you sell to, in which markets and which funnel stages you want to hand over to the Sales House team. We will get back to you with a strategy proposal for the first 90 days.
FAQ
Frequently asked questions about sales outsourcing
What is sales outsourcing?
A company hands over part or all of its sales department's work to an external partner: acquiring contacts, qualification, conversations, the process and CRM. In a Sales House, one partner is responsible for the whole funnel, not for a single stage.
How much does sales outsourcing cost?
At InStream Group, individual roles cost from €230 (virtual SDR) to €1,700 (Cold Mailing team) net per month. The package of three client acquisition channels costs €3,500 net per month.
When does sales outsourcing pay off?
When you want to quickly increase the number of conversations with clients, enter a new market or don't want to build a department from scratch. One full-time salesperson in Poland costs approx. €25,600 over 6 months without tools, while the Sales House package costs €21,000 net over the same period.
What are the disadvantages of sales outsourcing?
An external team has to learn your product, and you give up part of day-to-day control. That's why we start with a workshop, you approve databases and content before sending, and you see the results in the panel.
What does B2B sales outsourcing include?
Usually database building, campaigns to decision-makers, lead qualification and booking meetings. In a Sales House, also your brand on LinkedIn, the sales process, CRM, sales training and team management.
How is sales outsourcing different from lead generation?
Lead generation ends with delivering a contact. Sales outsourcing also covers what happens to the lead next: qualification, conversations, the process and CRM.
Is sales outsourcing legal?
Yes. We work under a service agreement, and our specialists are employed by InStream Group. Our legal team checks every campaign for compliance with PKE and GDPR.
How quickly will I see the first results?
We usually prepare databases for approval within 48 hours, and the infrastructure and content before the first message. We set the timeline and goals together in the strategy for the first 90 days, and you see the results in real time in the client panel.
Do you work under my brand?
Yes. Messages go out on behalf of your salesperson, and you approve all content before sending.
Can you work in my CRM?
Yes. The SDR team works in your CRM or in ours, and leads from the campaigns go into one process.
What if there are no results?
In Cold Mailing and LinkedIn Sales, a minimum of 5 hot leads per month is in the contract. If the guarantee isn't met, we refund 25% of that month's invoice or make up the shortfall the following month.
How long is the contract?
You can start with a 4-month pilot. We agree the subscription term and conditions in the contract, depending on the services you choose.
Do you run sales to foreign markets?
Yes. We have delivered projects in 40 countries and run campaigns in the recipient's language.