Build your own training programme and sales academy
Create with us a long-term, individual sales development programme based on a development platform for salespeople. Forget classic sales training. InStream Group is the first Sales House to support your sales and lead generation.
The four pillars of the programme
What we base the sales development programme on
The long-term programme covers four areas that together form your own sales academy.
Process
We design your company’s sales process and map it onto a virtual process in PipeChamp.
Communication
We develop communication, scripts and conversation scenarios on which the whole team practises.
KPIs and skills
We measure each salesperson’s skills and run their individual development path.
Environment and tools
We give the team a platform, the Sales Academy, courses and an AI trainer available every day.
Trusted by 1,700 companies from Poland and around the world
Presentation
See how the Sales Academy works
Eleven slides: the three pillars of the programme in PipeChamp, process mapping with the SalesBook and AI trainer, simulations with a virtual client, the four-stage roadmap and programme pricing.
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Voice-over script for this slide
The Sales Academy is a long-term development programme for your sales team. Salespeople learn on your company's virtual process in PipeChamp, with an AI trainer and video courses.
One-off training delivers a large dose of knowledge that quickly fades. A programme on a virtual process spreads learning over time and measures each person's progress. The key question is: is the knowledge of your best salespeople recorded and can it be passed on to the rest of the team?
The programme combines a virtual sales process, an online knowledge base and AI-assisted skills development. Salespeople train on their own process, and you see who is developing. The whole programme stays in your company on the platform.
An experienced sales trainer in multiple roles looks after the programme. Together with the team we design the process and communication, run workshops and 1:1 sessions. Between meetings the whole team practises on the PipeChamp platform.
We turn the sales process into digital documentation that the whole team learns from. The AI trainer answers salespeople's questions at any time. That way a new person learns the process from their first day at work.
Between meetings with the trainer, salespeople talk to a virtual client using scenarios from your industry. They practise difficult questions and negotiations until they get them right in a safe environment. After every conversation they get an assessment and tips.
Your team has its own sales academy with video courses. Salespeople return to the materials between sessions. Every meeting with the trainer is recorded on the platform for review.
Every salesperson has their own skills profile in PipeChamp. The leader sees the team's strengths and how habits change over time. Instead of an end-of-day survey, they get reliable reports.
The programme develops the team in stages: from jointly designing the process to individual development paths. Cycles of meetings and exercises last as long as the team needs. The result is your own sales academy and a knowledge base that stays in the company.
The programme starts with a diagnosis and building the foundations. Then for 12 weeks we work with the team on the whole path to the client: from first contact to negotiations. Over the following 12 months development continues on the platform, including for new people in the team.
We quote the whole Sales Academy programme individually, together with platform access for each employee. In the programme we build the process, run training and workshops, and give the team a full development path. The process and materials stay in your company.
Programme roadmap
Programme roadmap: 4 stages of team development
The programme doesn't end after one training session. Each stage has its own goal, and we run cycles of meetings and exercises for as long as your team needs.
Team process design
- A workshop with the team and leaders
- Process and stage map in PipeChamp
- Communication and conversation scripts
- A programme plan for each role
Getting started and exercises
- Access to the platform and the Academy
- First exercises on the virtual process
- An initial knowledge check
- A skills profile for each salesperson
Cycles of online meetings and exercises
- Regular online meetings with the trainer
- Exercises with a virtual AI client
- Tasks between meetings
- Session recordings on the platform
Individual development and monitoring
- Individual development paths
- Skills scoring and monitoring
- Reports for the team leader
- Further programme cycles
Clients and their stories
Our clients' success and satisfaction matter most to us. Join more than 1,700 companies worldwide for which we have generated leads.
Case study
Emitel × InStream
Cold Email campaign: boosting in-building mobile network coverage.
105 hot leads350% of the guarantee deliveredClient testimonial
Mr Staff Support
Recruitment of drivers and workers from Asia. Magdalena talks about working with InStream.
Case study
Studio201 × InStream
Cold Email campaign for a software house: apps and AI implementations.
119 hot leads3 signed contractsClient testimonial
Packon
Cardboard packaging manufacturer. Konrad Wijata talks about working with InStream.
Case study
Personal System × InStream
Cold Email campaign for a permanent and temporary staffing agency.
40 hot leads in 3 months17,000+ messagesClient testimonial
Proexwork
Staffing agency. Maciej Krutul talks about working with InStream.
Case study
StethoMe × InStream
LinkedIn: the CEO's personal brand and US market outreach in 4 months.
607 invitations13.5% acceptance rateCase study
Iguana Group × InStream
Cold Email campaign to schools: sports equipment.
43 hot leads419 repliesClient testimonial
HSK Consulting
Employee hiring services. Jarosław Multan talks about working with InStream.
Client testimonial
MAAG Gear
LinkedIn campaign, 2 years of working together. Krzysztof Orłowski talks about working with InStream.
Client stories
See how we help companies like yours
Testimonials, case studies and campaign results from our clients in Poland and around the world.
See client storiesBroad support from trainers
One person – many roles
The programme is run by one trainer who combines five roles, so the team's development has one owner.
The trainer is a PM who runs your project
Looks after the project and oversees its progress. Records meetings, guides the team step by step and makes sure every task gets done.
- One project manager from the start to the end of the programme
- Every meeting recorded and summarised with a task
- Ongoing supervision of the team’s progress
The trainer is a consultant who designs the process and communication
Designs the sales process and sales communication. If needed, rebuilds the team with you from the ground up.
- The sales process mapped in PipeChamp
- Conversation scripts and scenarios for the team
- Team structure and roles in the process
The trainer is a coach who practises conversations with the team
Runs training, verifies salespeople’s skills and practises conversations with them, including in PipeChamp.
- Online meetings and workshops with the team
- Exercises with a virtual AI client
- Assessing salespeople’s knowledge and skills
The trainer is a director responsible for changing habits
Acts as a remote sales director. Responsible for onboarding salespeople, keeps an eye on KPIs and changing habits in the team’s daily work.
- Onboarding new salespeople
- KPIs and development paths for each role
- Changing habits in daily work
The trainer is an implementer who gives the team tools
Implements the CRM, sales tools and an AI layer. The team gets an environment in which it works and practises every day.
- The PipeChamp platform and the Sales Academy
- CRM and sales tools
- An AI layer for salespeople
Comparison
Classic training or a development platform with an Academy?
One-off training gives a boost, but the knowledge quickly evaporates. A programme on the platform develops the team step by step and stays in the company.
| Criterion | Classic sales training | A development platform with an Academy and an individual programme |
|---|---|---|
| Format | One- or two-day classroom training | A long-term programme with a cycle of meetings |
| Materials | Binders and presentations that end up in a drawer | A virtual process, SalesBook and courses in the Academy |
| Exercises | A few role-plays in the room | Regular conversations with a virtual AI client |
| After the training | Knowledge quickly evaporates | The Academy, courses and refreshers available at all times |
| Fit | One programme for everyone | An individual path for each salesperson |
| Measuring results | A survey at the end of the day | Skills scoring and progress monitoring |
- Process map
- SalesBook
- Virtual narrator
- AI trainer
Documentation and AI trainer
Process mapping, SalesBook and AI trainer
We map the sales process in PipeChamp and turn it into SalesBook digital documentation. A virtual narrator talks through each stage, and an AI trainer answers salespeople's questions at any time.
- A map of the process and stages in one place
- SalesBook: documentation of the process and scripts
- A narrator and an AI trainer available to the team
Salesperson profile
Employee profile, development measurement and scoring
Every salesperson has their own profile in PipeChamp. You see how their skills grow, how their habits change and what score they get in exercises.
- An AI profile with strengths and areas for improvement
- Measuring development and habit change over time
- Skills scoring after every simulation
- Employee card
- Assessment after simulation
- Skills scoring
- Development measurement
- Virtual client
- Objection handling
- Negotiations
- Quizzes and tests
AI exercises
AI simulations and conversations with a virtual client
Salespeople practise conversations with a virtual client, handle objections and negotiate in a safe environment. Quizzes and tests check their knowledge.
- Conversations with a virtual AI client
- Objection handling and negotiation exercises
- Quizzes and knowledge tests
How we work
Meeting and exercise formats in the individual programme
We combine meetings with a trainer, work on the platform and AI exercises. Each format has its role in the programme.
Online meetings with a trainer
Regular cycles of online sessions with the team.
Meeting recordings
Every session stays on the platform for review.
On-site workshops
Meetings at your company when the stage requires it.
1:1 sessions
Individual work with salespeople and leaders.
Courses in the Academy
Materials and courses available between meetings.
Tasks between meetings
Every session ends with a task to complete.
Quizzes and knowledge checks
We check what is retained after each cycle.
Qualifying needs with an AI client
Practising the first conversation on a virtual process.
Handling objections with an AI client
Difficult client questions in a safe environment.
Negotiating with an AI client
Training in negotiation and closing sales.
A process simulation with an AI client
The client's whole path from first contact to decision.
Conversations with a virtual client
Any conversation scenarios prepared with AI.
Need to verify our effectiveness?
We have supported more than 1,700 companies worldwide in sales. During a conversation with our consultant, ask for references or the possibility of business contact with selected clients. Book a presentation of our work or ask us to prepare an initial vision of cooperation.
Check our Google reviews
Despite operating at such a large scale, we keep negative reactions to a minimum. Our positive Google reviews are the best proof of that.
Ask for written references
We have hundreds of recommendations from satisfied clients that confirm the effectiveness of our work. Ask a consultant for examples of projects from your industry and written references.
Talk to our clients
Interested in a specific project? Contact our consultant to get the chance to talk to selected clients. Our business partners are happy to share their experience.
Describe how you want to develop your sales team
Tell us how many people are in the team, which roles you want to develop and what is missing today. We'll get back to you with a programme proposal and access to a platform demo.