B2B CUSTOMER ACQUISITION IN GERMANY
Generate B2B leads in Germany
Learn how to effectively attract customers in Germany
314 thous.
people with management jobs that you can reach in Germany
2 mln
companies operating in Germany
37
successful campaigns in Germany
Meet the German market to generate valuable leads
Reaching new B2B customers in Germany is the goal of many companies. It is a receptive market, stable, with high purchasing power and, importantly, friendly and open to foreign cooperation. Germany’s business attractiveness is also linked to its approach to business. They are professional, meticulous and goal-oriented, and their businesses are known for the excellent quality of their products and services.
If you’re thinking about expanding into the German market, it’s probably one of the more profitable destinations for companies looking to expand their business reach. However, it’s worth remembering that Germany has very strong consumer protection laws, which means that companies must meet certain standards to operate in this market.
EXPORT TO GERMANYThe most important indicators for the German market
Get to know the key indicators of the German economy to better understand the new area and effectively implement your expansion strategy into the German market.
0 (0-7)
Risk classification
Assessment of general investment risk, taking into account political and economic factors of the German market, created on behalf of the OECD.
9 (1-180)
Corruption Perceptions Index
The level of corruption in the public sector (abuse of entrusted power for private gain) is based on expert assessments and public opinion surveys.
9 (1-126)
Global Innovation Index
An annual ranking of countries assessed on their innovation skills and achievements, published by WIPO.
22 (1-190)
Doing Business
Ease of doing business, assessed based on legal and bureaucratic regulations developed by the World Bank.
29 (1-180)
Index of Economic Freedom
A measure of the restrictiveness of regulations and the degree of government intervention in the economy, published by The Wall Street Journal and the Heritage Foundation.
EXPORT TO GERMANYWhat is worth exporting to Germany?
Making effective exports to Germany requires a well-thought-out strategy and thorough market analysis. Knowing which products Germany imports most frequently can provide valuable information on potential opportunities for your product. So let’s examine what Germany imports most often.
- Mineral Fuels and Oils
Primary trading partners: Russia, the Netherlands, and Norway. - Machinery and Mechanical Appliances
Primary trading partners: China, the United States, and Italy. - Vehicles and Automotive Parts
Primary trading partners: the Czech Republic, China, and the United States. - Electrical Machinery and Equipment
Primary trading partners: China, the United States, and the Netherlands. - Pharmaceuticals
Primary trading partners: Switzerland, the United States, and Ireland. - Plastics and Plastic Articles
Primary trading partners: the Netherlands, China, and Italy. - Iron and Steel
Primary trading partners: the Netherlands, China, and Italy. - Organic Chemicals
Primary trading partners: the United States, the Netherlands, and China. - Articles of Clothing and Accessories
Primary trading partners: China, Turkey, and Bangladesh. - Optical, Photographic, and Medical Instruments
Primary trading partners: Switzerland, the United States, and the Netherlands.
NEW MARKETSHow to acquire leads on the German market?
To successfully generate B2B leads in the German market, you need to start with understanding the specifics of the market. Germans are known for their high quality standards and demanding customers, so it’s important that your offering is unique and stands out from the competition. However, this can be a difficult task if your brand has a weak market position. You need to ensure that your brand is recognizable and perceived as professional and trustworthy. You can achieve this by creating quality content that addresses the needs of your potential customers, appearing at business events, and presenting testimonials and professional case studies.
As a next step, focus on using marketing tools such as email marketing, online advertising, and social media. Depending on your industry, tailor specific marketing and sales activities that will allow you to reach your potential customers and convince them to take advantage of your offer. You may be interested in methods such as Cold Email or Linkedin Social Selling, the effectiveness of which we have verified more than once in implemented lead generation campaigns in the German market.
Besides, your sales and marketing skills, your communication with customers, your ability to use your strengths, and your empathetic approach will strongly influence the further development of the business relationship. If you don’t interest a potential customer in the first moment with an advertisement, a conversation, or a message, there is no way to take further sales steps.
The above elements are the foundations of successful business customer acquisition from Germany. Contact us, if you want to learn more about generating leads in the German market.
OUR METHODS FOR GENERATING B2B LEADSAcquire customers from Germany with us
Are you looking for a proven and effective way to reach b2b customers in Germany? We support companies like yours.
Cold Mailing and Linkedin Social Selling activities work great in the German market when the goal is to reach a decision-maker from a specific industry. We have repeatedly implemented lead generation campaigns in Germany, especially for the IT industry, companies recruiting specialists and developers, and people interested in importing goods and services.
Our strength is our years of experience, which allows us to effectively create appropriate sales and marketing solutions, adapting them to the specifics of the market. So, if you don’t have time for the test stage and trial-and-error style operation, we encourage you to take advantage of our knowledge and experience.
- Cold Email Campaign - a solution that involves sending emails to potential customers with whom we have not previously had contact. The campaign includes building a specific target, creating content, sending emails and follow-ups, coordinating the project.
- Linkedin Social Selling - marketing and sales activities focused on the Linkedin platform. The campaign involves supporting sales by contacting a specific audience, and conducting activities on the account, such as posts, testimonials, company & personal branding.
WE HAVE EXPERIENCEResults of Cold Email campaign targeted at German market
Here are exemplary results of our Cold Email campaign targeted at the German market. The goal was to reach decision-makers in the construction, industrial, and manufacturing sectors and attract people interested in cooperation in a particular field.
The campaign was conducted in a 5-step process, which included the creation of a database of contacts in line with the previously developed target and the preparation of content in German in the scheme of 1 main message + 3 follow-ups.
The conducted lead generation activities resulted in obtaining 24 people interested in the client’s offer.
GENERATED HOT LEADSResponses you can expect
Good morning,
we are about to start a new project in which we could use your products.
Please send me a catalog and give me a call in the next week.
Regards
Good morning,
We are currently planning to remodel our factory outlet and need the following new refrigeration equipment (list attached).
Are you able to supply us with any of these?
Greetings
Good morning,
Thank you very much for your message. We are open to new partnerships. Please feel free to contact me tomorrow.
Greetings
GET READY TO HANDLE LEADSHow to effectively handle leads from Cold Mailing?
Handling a lead is one of the most important parts of doing business. It requires proper preparation, mindset, and sales knowledge. So how do you go about it? There are many schools and techniques that can help you effectively process leads, so it’s worth familiarizing yourself with them and analyzing which strategy is closest to you and applicable to your industry.
We, in turn, have prepared for you some fundamental principles that you should always keep in mind when handling a lead:
- Don’t delay in getting in touch. Time plays a key role in sales effectiveness.
- Be well-prepared for the conversation so that you can properly tailor your arguments that appeal to the customer and easily answer questions. This will also contribute to your image as a professional and an expert.
- Ask questions to better understand the potential customer’s needs and requirements.
- Use tools and available materials (scripts, case studies, presentations). This will allow you to make your message more attractive, but also to act according to best practices. However, remember not to read the script like a robot, but be inspired by it and be natural in the conversation.
- Be understanding and flexible. Customers often have different requirements and needs, so it’s important to be able to adapt to their expectations.
- Ensure that the customer feels special and is treated individually.
- Present your product/service in an understandable and accessible way.
- After the conversation, summarize the meeting via email and indicate the agreed-upon next steps.
PROFESSIONAL COMMERCIAL OFFERWhat should a good commercial offer look like?
Commercial offers are an important tool in the sales process, and well-designed ones can greatly increase the chances of success. It takes time and effort, but it is time and effort that can pay off. So what should a well-developed sales offer look like?
First and foremost, an effective sales offer is one that contains all the necessary information to help the customer make a buying decision. Here are some of them:
- Product or service description: include a detailed description of the product or service you offer. It should include information about the quality, features, and functions of the product or service.
- Price: include the price of the product or service, as well as information about any discounts and promotions.
- Delivery terms: include information on delivery terms, such as delivery time, delivery costs etc.
- Payment terms: describe payment terms, methods, and others.
- Warranty: include information about the product or service warranty, if available.
- Case Study: use the offer and include a case study or testimonial from your customers.
- Additional information: the offer should include additional information, such as the possibility of returning the product or service in case of customer dissatisfaction and other important information about the product or service.
- Contact information: this information can be useful if the offer is distributed internally after the company
MORE THAN 1 000 COMPANIES FROM ALL OVER THE WORLD HAVE TRUSTED USCheck our campaigns for foreign markets
We acquired B2B leads for Raben transport company by means of the Cold Mail campaign. The aim of our activities was to reach companies from previously selected industries and countries. An additional parameter of the receiving group was the position of a decision-maker in the company or someone responsible for the transport sector. The analysis of the client’s profile provided us with appropriate information to understand and meet the needs of Raben. As a result of the conducted lead generation activities, we received 20.5% positive responses.
FAQ
Find answers to the most common questions
Yes, Cold Mailing is legal if done in accordance with data protection regulations (GDPR). When implementing campaigns with InStream Group, you can be sure that the activities are carried out 100% in accordance with the law.
The cost of a lead depends on many factors, such as the selected type of campaign, size of the database, and target group.
The campaign can be targeted at any country in the world. We have experience in running campaigns on almost every continent.
Yes, our activities have been designed to generate a contact database with the highest sales potential. The entire lead generation process focuses on obtaining Hot Leads as quickly and accurately as possible.
Thanks to the acquired knowledge and experience, appropriate practices and the use of tools and technologies, we prevent e-mails from falling into spam. We take care of the correct configuration of the domain and its reputation, warm up inboxes, send e-mails in safe time sequences and avoid dangerous phrases in the titles and content of e-mails.
During each cooperation, the first stage is to prepare appropriate foundations in the form of an analysis of needs, expectations, etc. The next stages depend on the choice of service. You can learn more about the process here: Cold Email and Linkedin Social Selling.
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