Build your organisation’s online visibility
Ensure a consistent narrative, style and tone of voice across the whole company. Control how your clients see you. InStream Group is the first Sales House to support your sales and lead generation.
A team of specialists supporting the development of Employee Advocacy in your company
The rollout is led by the InStream team: a marketing specialist, a strategist and a support team. We will prepare employee profiles, a content plan and publications so the whole company speaks with one voice.
Consistent employee profiles
A marketing specialist prepares employee profiles in one style: a company banner, headline and summary that show the company’s shared values and each person’s expertise.
Company communication strategy
The strategist sets goals with you, chooses the people who will be brand ambassadors and plans the topics. The whole company speaks with one voice, and every employee knows what to write about.
Content and publications for the team
The support team prepares posts, graphics and videos, and keeps track of the publishing calendar and profile activity. Your employees only approve the content.
Consistent employee profiles
A marketing specialist prepares employee profiles in one style: a company banner, headline and summary that show the company’s shared values and each person’s expertise.
Company communication strategy
The strategist sets goals with you, chooses the people who will be brand ambassadors and plans the topics. The whole company speaks with one voice, and every employee knows what to write about.
Content and publications for the team
The support team prepares posts, graphics and videos, and keeps track of the publishing calendar and profile activity. Your employees only approve the content.
Take a closer look at how we support clients in employee advocacy
Content is created on our platform: from the idea, through an online interview and recording, to publication and analytics. AI prepares drafts and the team refines them together with you.
Online interview · recorded in the platform
- Posts
- Video posts
- Online interviews
- AI analytics
- Planning
Trusted by 1,700 companies from Poland and around the world
Service presentation
See how Employee Advocacy works on LinkedIn
Twelve slides: why it's worth speaking with one voice, consistent employee profiles, the Lead Astra platform, organisation analytics, Employee Advocacy as a benefit, and pricing.
We offer two models of cooperation.
We offer two models of cooperation.
The second model is Employee Advocacy. In this model, all employees in your organisation get access to the platform, where together we create one consistent narrative for your entire organisation. All your employees speak in the same tone and style, representing your organisation's values. You have the knowledge and experience. We make sure the market notices it.
Thanks to us, owners of small and medium-sized businesses and international organisations can stand out with a unique voice online.
A strong brand and consistent communication make your clients fall in love with your personal and company brand on LinkedIn.
At InStream Group we have been running and developing hundreds of personal and company profiles on LinkedIn for more than five years. We have created our own platform, InStream Employee Advocacy, which allows whole companies to stand out from the competition.
Our work combines new technologies, artificial intelligence and an experienced team of marketing and personal branding specialists who, together with you, create marketing that is better than the competition's.
All you need is a systematic plan for creating posts, video posts and LinkedIn articles, taking part in topic groups, building relationships and focusing on recognition.
When you hire our teams, we provide three layers: a platform for planning posts, articles, video posts and interviews, creative marketing tools connected to your account, and an experienced team of marketers who understand your product and your business.
The team that will support you consists of a marketing specialist who will be your voice online, a strategist with whom you will plan the direction of your brand, and a support team that will look after the activity and visibility of your LinkedIn profiles.
This is a long-term project, an investment worth committing to for years. Building a brand takes time and commitment from both sides, so we take on this task together. You tell us who you want to be on LinkedIn. We make sure you get there.
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Voice-over script for this slide
Employee Advocacy makes your whole company speak with one voice on LinkedIn. Employees become brand ambassadors, and you decide how clients see you.
Your employees' networks are reach worth using. When the team communicates consistently, the brand grows faster and builds client relationships more easily. This translates directly into sales.
A client who lands on your employee's profile should recognise your company immediately. That's why we organise the whole team's profiles in one style. Employees receive ready materials, so the change takes them very little time.
We prepare many types of content: from expert posts to videos with your employees. We agree styles and formats with you at a creative meeting. All creatives are made in line with your company's brand book.
The programme is run by a team of specialists who know LinkedIn inside out. Each employee gets a strategy tailored to their role and training in publishing. We coordinate everything in the Lead Astra platform.
You have the whole company's communication in one calendar. Employees don't have to come up with content from scratch, because they use ready proposals. You see the whole picture and have control over what goes out on behalf of the company.
Results grow every month, because each additional employee expands the brand's reach. First recognition grows, then enquiries from clients appear. Over time your company also appears in AI search engine answers.
You see how the company brand and each employee are performing. You know which content works best, and AI suggests the next topics. We adjust the strategy to the results every quarter.
The rollout happens step by step, without overloading the team. We start with key people in the company, then gradually bring in more employees. In each cycle we prepare publications and record video interviews with the team.
For your employees it's a real benefit. They develop their own personal brand, learn LinkedIn and become recognised experts. Showcasing their successes strengthens pride in working for your company.
The programme has a steady monthly rhythm. After preparing the strategy and profiles, we publish, record and report every month. Every 90 days we meet to sum up the results and plan the next steps.
Employee Advocacy is a subscription from €1,000 net per month plus $20 per user per month. You adjust the scale to the size of your team. If at the start you only want to build your leaders' brands, choose LinkedIn Marketing.
See how Employee Advocacy is rolled out on LinkedIn
Employee Advocacy in practice and five short videos about how we work: cooperation model, publishing plan, video, analytics and brand strategy.
Employee Advocacy in practice
One voice for the whole company: brand ambassadors, consistent employee profiles and a shared publishing calendar.
Personal Branding or Employee Advocacy
The brand of selected leaders or the voice of the whole company: which model to choose.
Platform and publishing plan
A knowledge base, a calendar for the whole month and approval of every post before publication.
Video on LinkedIn
Recording at your desk, and several vertical videos a month from one session.
Analytics and results
Data tells you what to publish and when, and every 90 days we update the strategy.
Profile and brand strategy
A profile audit, content strategy and a team that creates posts consistent with the company brand.
One voice for the whole company
When the whole team speaks with one voice, the brand grows faster
The same banners, consistent headlines and one tone of voice. A client who lands on any employee's profile sees the same company and the same values.
- The same banner
- A consistent headline
- One tone and style
- Shared values
Source: LinkedIn Marketing Solutions Blog, “The Business Benefits of Greater Employee Advocacy” (2016).
An example of a good brand
A consistent online brand means many touchpoints that look like one company
The company profile, employee profiles, email signature, posts and videos all speak the same language. Clients recognise your brand everywhere.
- Company profile
- +
- Employee profiles
- +
- Email signature
- +
- Posts
- +
- Video
- =
- A consistent online brand
What Employee Advocacy improves in your company
When employees publish consistent content about the company, communication, relationships, brand awareness and sales all benefit.
Consistent communication and narrative across the whole company
All employees talk about the company in the same language: the same values, the same style and one tone of voice. The client hears one consistent story, no matter who they talk to.
- A shared communication strategy for the whole team
- The same banners, headlines and tone on all profiles
- Content approved in one calendar
Employees build relationships that work for the company
Clients and partners would rather talk to people than to a logo. Active employees keep in touch with clients, comment, congratulate and share knowledge, and the company gains trust in its network.
- Regular contact with clients and partners
- Conversations that start with value, not with an offer
- A larger network for the whole company
Your brand in your clients' feeds every day
When many employees publish, not just the company page, the brand appears in many people’s networks at once. Clients see your company more often and remember it better.
- The reach of employee profiles, not just the company page
- Regular presence in the target group’s feed
- A brand associated with specific experts
Employees explain the product better than advertising
Experts, salespeople and the product team show how your offer works: in posts, videos and interviews. The client understands the product before starting a conversation with a salesperson.
- Expert knowledge turned into content
- Answers to clients’ most common questions
- Videos and interviews that show the product in practice
Warm contacts instead of cold calls
Salespeople whom clients know from LinkedIn start the conversation with an advantage. Consistent profiles and valuable content shorten the path from first contact to a meeting.
- Salesperson profiles that build trust
- Clients who know the company before the first conversation
- Content supporting every stage of the funnel
An employee benefit
Employee Advocacy as a benefit in your company
Developing a personal brand on LinkedIn is real value for employees: expert support, training and visibility in the industry. The company gains ambassadors and employees develop their careers.
Personal brand development
A professional profile and content prepared together with the InStream team. The employee builds their own brand, not just the company's.
Training and support
Practical LinkedIn training, ready content ideas and ongoing contact with a specialist whenever a question comes up.
Visibility in the industry
Employees become recognised experts in their field, which opens up new contacts and opportunities.
Recognition and engagement
Publicly showcasing the team's successes strengthens pride in working for the company and builds engagement.
- For:
- HR and employer branding departments
- The board
- Sales teams and experts
Clients and their stories
Our clients' success and satisfaction matter most to us. Join more than 1,700 companies worldwide for which we have generated leads.
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HSK Consulting
Employee hiring services. Jarosław Multan talks about working with InStream.
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Client stories
See how we help companies like yours
Testimonials, case studies and campaign results from our clients in Poland and around the world.
See client stories
- Content plan
- Post kanban
- Content calendar
- Post approval
Content planning for the whole company
A content plan for all employees in one place
One calendar for the whole company: we plan posts by the board, experts and salespeople together. Each employee sees their own publications, and you have the full picture of the company's communication.
- Kanban: drafts, for approval, scheduled, published
- A content calendar for all profiles in the company
- A shared plan for the company page and employee profiles
Organisation analytics
Analytics for the whole organisation in one panel
You see the results of the company page and all employee profiles: impressions, engagement, new followers and top posts. AI suggests which topics build the greatest reach.
- Results for the company and each employee in one place
- A ranking of the best posts across the company
- AI summaries and recommendations for the whole team
- Company results
- Each employee
- Top posts
- AI recommendations
- Online interview
- Questions from AI
- Editing and subtitles
- Market education
Online interviews and video
Online interviews and videos that educate the market
We talk online with experts from your company. The recordings become video posts that explain your product, the market and how your team works to clients.
- Interviews with experts without leaving the office
- Videos that explain the product and the market
- Several publications for the whole company from one recording
Need to verify our effectiveness?
We have supported more than 1,700 companies worldwide in sales. During a conversation with our consultant, ask for references or the possibility of business contact with selected clients. Book a presentation of our work or ask us to prepare an initial vision of cooperation.
Check our Google reviews
Despite operating at such a large scale, we keep negative reactions to a minimum. Our positive Google reviews are the best proof of that.
Ask for written references
We have hundreds of recommendations from satisfied clients that confirm the effectiveness of our work. Ask a consultant for examples of projects from your industry and written references.
Talk to our clients
Interested in a specific project? Contact our consultant to get the chance to talk to selected clients. Our business partners are happy to share their experience.
Pricing
Employee Advocacy package
One price, full scope. See what you get when working with our team.
Employee Advocacy
One voice for the whole company on LinkedIn
€1,000
net / month + $20 per user / month
For organisations that want to speak with one voice on LinkedIn through the profiles of many employees. Employee licences are priced by the number of people.
Book a callWhat you get
Team and strategy
- A team of specialists and a platform for the whole company's content
- A communication strategy prepared by AI for each user
- Audit and setup of 2–3 key accounts
Employee profiles
- Employee profiles in one style
- A guide, banners and suggested profile summaries for the team
- Simple publishing training for employees
Content and video
- 6 publications per cycle prepared by our team
- Posts for the whole organisation: each employee takes from the pool
- Online interviews and video recordings with employees
Platform and analytics
- Content plan, calendar and post approval
- Analytics: company results, each employee and the best posts
- AI recommendations: which topics and formats work
Net price. We agree the details and terms in a conversation.
Describe how you want to build your company's visibility on LinkedIn
Tell us how many employees should be involved, which departments they work in and who your brand should be associated with. We'll get back to you with an Employee Advocacy rollout proposal.