Build your personal brand on LinkedIn and stand out from the competition

Take care of your online visibility. Promote your personal brand, your company brand and your employees – organically and in LinkedIn Ads campaigns. Invest in recognition and credibility in your industry. InStream Group is the first Sales House to support your sales and lead generation.

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Team 3 specialists to build your personal brand

Entrust your profile and personal brand to experts who will take care of reach, content quality, new relationships and potential clients from LinkedIn. Running an account professionally takes time, knowledge and experience – the InStream Group team provides all three from day one.

LinkedIn Logo

Marketing specialist

Your voice online. They prepare posts, videos and articles in your style, look after your profile and its appearance, and make sure every publication is substantive and consistent with your brand.

Brand strategist

With them you plan the direction of your personal brand: topics, formats and publishing schedule, from posts to industry articles and online interviews.

relacje

Support team

Looks after your profile’s activity and visibility: expands your network within your target group and keeps an eye on the publishing calendar and analytics.

LinkedIn Logo

Marketing specialist

Your voice online. They prepare posts, videos and articles in your style, look after your profile and its appearance, and make sure every publication is substantive and consistent with your brand.

Brand strategist

With them you plan the direction of your personal brand: topics, formats and publishing schedule, from posts to industry articles and online interviews.

relacje

Support team

Looks after your profile’s activity and visibility: expands your network within your target group and keeps an eye on the publishing calendar and analytics.

Take a closer look at how we support clients in LinkedIn marketing

Content is created on our platform: from the idea, through an online interview and recording, to publication and analytics. AI prepares drafts and the team refines them together with you.

Online interview recorded on the InStream platform
Video thumbnail: LinkedIn Marketing
  • Posts
  • Wideoposty
  • Online interviews
  • AI analytics
  • Planning

Trusted by 1,700 companies from Poland and around the world

LinkedIn Marketing demo

See how we build leaders' brands on LinkedIn

Twelve slides: profile audit and changes, the Lead Astra platform, reporting, content plan, case study and LinkedIn Marketing pricing.

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Voice-over script for this slide

Watch how we turn average profiles into standout leaders online

Five short videos: profile and strategy, platform, video, cooperation model and analytics.

Profile and brand strategy

A profile audit, content strategy and a team that creates posts consistent with your brand.

Video: Profile and brand strategy

Platform and publishing plan

A knowledge base, a calendar for the whole month and approval of every post before publication.

Video: Platform and publishing plan

Video on LinkedIn

Recording at your desk, and several vertical videos a month from one session.

Video: Video on LinkedIn

Personal Branding or Employee Advocacy

The brand of selected leaders or the voice of the whole company: which model to choose.

Video: Personal Branding or Employee Advocacy

Analytics and results

Data tells you what to publish and when, and every 90 days we update the strategy.

Video: Analytics and results
Video: Profile and brand strategy

A profile that works for your brand

An average profile or a leader's profile?

You can see the difference immediately: in what a client, the LinkedIn algorithm and an AI search engine see when someone asks about you or your industry.

Average profileAn average LinkedIn profile: a grey background, a job-title headline and no publications
  • A grey background and a headline that only states the job title
  • A CV-style summary, with no keywords and no offer
  • No publications, videos or Featured section
  • AI search engines have nothing to learn who you are from
AI search engineWho is John Smith?

I couldn't find any reliable information about this person or what they do.

Leader's profileA leader's LinkedIn profile: Filip Duszczak, CEO of InStream Group, with a banner and a headline stating the offer
  • The banner and headline say who you help and how
  • About and Skills sections optimised for keywords
  • Regular posts, videos and interviews that build knowledge about you
  • Consistent information about you and your company that AI search engines cite
AI search engineWho is Filip Duszczak?

CEO of InStream Group, the first Sales House in Poland. On LinkedIn he shares knowledge about B2B sales, building sales teams and lead generation.

linkedin.cominstreamgroup.com

Illustrative example. AI search engine answers depend on the question, the model and the available sources.

LinkedIn and GEO

How LinkedIn affects your visibility in AI search engines

GEO (Generative Engine Optimization) means visibility in answers from ChatGPT, Gemini, Perplexity or Google AI Overviews. AI assistants build answers from public sources, and LinkedIn is one of the most frequently cited sources for professional and business questions.

  1. 1

    You publish on LinkedIn

    Your profile, posts, articles and videos are public, so search engines and AI models can read them.

  2. 2

    AI connects the facts about you

    Your name, role, company and the topics you write about form a clear picture: who you are and what you know.

  3. 3

    Your brand becomes a source

    The more consistent your profile and the more regular your content, the greater the chance AI will treat you as a credible source.

  4. 4

    A client asks, AI points to you

    When someone asks about your industry or service, the answer may mention you and your company.

What we do so AI can see your brand

  • Consistent personal and company profiles
  • Keywords in the headline and summary
  • Expert articles on LinkedIn
  • Regular posts and videos
  • Interviews that showcase your knowledge
  • Links between LinkedIn and your website

Types of LinkedIn content and their purpose

Each format has a different job. We combine them into one plan to build reach, credibility and client relationships.

Expert posts build regular presence and trust

Short posts with your knowledge, opinions and experience. Published regularly, they make clients see you in their feed before they start looking for a supplier.

  • Goal: constant visibility in your contacts’ network
  • Topics from your practice, not from ready-made templates
  • AI prepares a draft and the team refines it with you

An opinion on an industry trend

A lesson from a real project

A question that opens a discussion

A comment on an event

Client videos

See how our clients build video reach on LinkedIn

Examples of video posts recorded with leaders and brands. Scroll sideways and play any video.

  • LinkedIn video post

    An expert on AI in the sales team

    Expert video post · PL

  • LinkedIn video post

    Christmas has its own taste

    E.Wedel · Chocolate Lounges

  • LinkedIn video post

    Product feature launch

    Leader video post · EN

  • LinkedIn video post

    A report straight from the construction site

    On-site video post · PL

  • LinkedIn video post

    StethoMe on the way to New York

    Product brand video post

Clients and their stories

Our clients' success and satisfaction matter most to us. Join more than 1,700 companies worldwide for which we have generated leads.

  • Case study

    Emitel × InStream

    Cold Email campaign: boosting in-building mobile network coverage.

    105 hot leads350% of the guarantee delivered
  • Client testimonial

    Mr Staff Support

    Recruitment of drivers and workers from Asia. Magdalena talks about working with InStream.

  • Case study

    Studio201 × InStream

    Cold Email campaign for a software house: apps and AI implementations.

    119 hot leads3 signed contracts
  • Client testimonial

    Packon

    Cardboard packaging manufacturer. Konrad Wijata talks about working with InStream.

  • Case study

    Personal System × InStream

    Cold Email campaign for a permanent and temporary staffing agency.

    40 hot leads in 3 months17,000+ messages
  • Client testimonial

    Proexwork

    Staffing agency. Maciej Krutul talks about working with InStream.

  • Case study

    StethoMe × InStream

    LinkedIn: the CEO's personal brand and US market outreach in 4 months.

    607 invitations13.5% acceptance rate
  • Case study

    Iguana Group × InStream

    Cold Email campaign to schools: sports equipment.

    43 hot leads419 replies
  • Client testimonial

    HSK Consulting

    Employee hiring services. Jarosław Multan talks about working with InStream.

  • Client testimonial

    MAAG Gear

    LinkedIn campaign, 2 years of working together. Krzysztof Orłowski talks about working with InStream.

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Client stories

See how we help companies like yours

Testimonials, case studies and campaign results from our clients in Poland and around the world.

See client stories
Content calendar on the InStream platform: publications scheduled for the whole month
Post kanban on the InStream platform: drafts, for approval, scheduled and published
  • Content plan
  • Post kanban
  • Content calendar
  • Post approval

Content planning

Content plan, kanban and calendar in one place

Every publication has its place: from the idea, through the draft and approval, to the scheduled date. You see what will appear on your profile and your team's profiles, and when.

  • Kanban: drafts, for approval, scheduled, published
  • Content calendar for the whole month
  • A shared plan for personal and company profiles

Analytics

LinkedIn analytics straight from the platform

You see how your brand grows: impressions, engagement, new followers and top posts. AI suggests which topics and formats work best.

  • Impression and engagement charts over time
  • Impressions, interactions and new followers in one view
  • AI summaries and recommendations
LinkedIn analytics in the platform: impressions, engagement and new followers over time, and top posts
Profile summary in the platform: publishing streak, activity map and impression, interaction and follower metrics
  • Impressions
  • Engagement
  • New followers
  • Top posts
Video recording in the platform: camera, interview questions prepared by AI and a record button
Online interview recorded in the platform with the client
  • Questions from AI
  • Recording from your computer
  • Editing and subtitles
  • Format 9:16

Video recording

Record video without a studio and without stress

Recording takes place in our platform. AI prepares the questions and script, you answer in front of the camera, and we edit it into ready video posts.

  • Questions and script prepared by AI
  • Editing, subtitles and a vertical format for LinkedIn
  • Several publications from one recording

Need to verify our effectiveness?

We have supported more than 1,700 companies worldwide in sales. During a conversation with our consultant, ask for references or the possibility of business contact with selected clients. Book a presentation of our work or ask us to prepare an initial vision of cooperation.

Check our Google reviews

Despite operating at such a large scale, we keep negative reactions to a minimum. Our positive Google reviews are the best proof of that.

Ask for written references

We have hundreds of recommendations from satisfied clients that confirm the effectiveness of our work. Ask a consultant for examples of projects from your industry and written references.

Talk to our clients

Interested in a specific project? Contact our consultant to get the chance to talk to selected clients. Our business partners are happy to share their experience.

Pricing

LinkedIn Marketing package

One price, full scope. See what you get when working with our team.

LinkedIn Marketing

Leaders' personal brands and the company page on LinkedIn

€1,000

net / month

For companies that want to build their leaders' and company brand on LinkedIn and visibility in AI search engines. We tailor the scope to your strategy.

Book a call

What you get

Team and strategy

  • A team of 3 specialists: Marketing Manager and Support Team
  • A marketing strategy tailored to your goals
  • Content that builds visibility in Google and AI search engines

Profile

  • Up to 3 leaders' personal profiles and the company page
  • Audit and full profile setup
  • Building a personal and company brand from the ground up

Content and video

  • Min. 6 posts per month in variants for each profile (approx. 24 publications for 3 profiles)
  • Texts and graphics prepared by our team
  • Min. 5 videos with editing and publication
  • Recycling your content: website, blog, YouTube, recordings

Platform and analytics

  • Content plan, calendar and post approval in the platform
  • Knowledge base and strategy in one place
  • AI video module: recordings and online interviews
  • Analytics: impressions, engagement, new followers
Book a call

Net price. We agree the details and terms in a conversation.

Describe the brand you want to build on LinkedIn

Tell us who your brand should be associated with, who should build it (you, the board or the whole team) and in which markets. We'll get back to you with a strategy proposal.

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