Build your personal brand on LinkedIn and stand out from the competition
Take care of your online visibility. Promote your personal brand, your company brand and your employees – organically and in LinkedIn Ads campaigns. Invest in recognition and credibility in your industry. InStream Group is the first Sales House to support your sales and lead generation.
Team 3 specialists to build your personal brand
Entrust your profile and personal brand to experts who will take care of reach, content quality, new relationships and potential clients from LinkedIn. Running an account professionally takes time, knowledge and experience – the InStream Group team provides all three from day one.
Marketing specialist
Your voice online. They prepare posts, videos and articles in your style, look after your profile and its appearance, and make sure every publication is substantive and consistent with your brand.
Brand strategist
With them you plan the direction of your personal brand: topics, formats and publishing schedule, from posts to industry articles and online interviews.
Support team
Looks after your profile’s activity and visibility: expands your network within your target group and keeps an eye on the publishing calendar and analytics.
Take a closer look at how we support clients in LinkedIn marketing
Content is created on our platform: from the idea, through an online interview and recording, to publication and analytics. AI prepares drafts and the team refines them together with you.


- Posts
- Wideoposty
- Online interviews
- AI analytics
- Planning
Trusted by 1,700 companies from Poland and around the world
LinkedIn Marketing demo
See how we build leaders' brands on LinkedIn
Twelve slides: profile audit and changes, the Lead Astra platform, reporting, content plan, case study and LinkedIn Marketing pricing.












Your personal brand is currently your biggest and most important investment. It must be developed systematically.
Your personal brand is currently your biggest and most important investment. It must be developed systematically.
Whether you are a company head, a salesperson or a team leader, how the market perceives you will directly affect your client relationships, your access to new opportunities and the effectiveness of your sales.
We live in times when we are increasingly flooded with AI content lacking quality and sincere intent.
That is all the more reason to focus on credibility, knowledge and a strong personal brand.
At InStream Group we have been running and developing hundreds of personal and company profiles on LinkedIn for more than five years. We have created our own platform, InStream Employee Advocacy, which allows whole companies to stand out from the competition.
Our work combines new technologies, artificial intelligence and an experienced team of marketing and personal branding specialists who, together with you, create marketing that is better than the competition's.
All you need is a systematic plan for creating posts, video posts and LinkedIn articles, taking part in topic groups, building relationships and focusing on recognition. We deliver all these elements as part of our LinkedIn marketing service.
When you hire our teams, we provide three layers: a platform for planning posts, articles, video posts and interviews, creative marketing tools connected to your account, and an experienced team of marketers who understand your product and your business.
Your team consists of a personal brand marketing specialist who will be your voice online, a strategist with whom you plan the direction of your brand, and a support team that looks after your profile's activity and visibility.
This is a long-term project, an investment for years. Building a personal brand takes time and commitment from both sides. You tell us who you want to be on LinkedIn. We make sure you get there.
We offer two models of cooperation.
The first model is LinkedIn Personal Branding. We focus on selected members of your team, build a tailor-made communication strategy for them and develop their personal profiles.
The second model is Employee Advocacy. All employees in your organisation get access to the platform, where together we create one consistent narrative for the whole company. You have the knowledge and experience. We make sure the market notices it.
Thanks to us, owners of small and medium-sized businesses and international organisations stand out with a unique voice online, a strong brand and consistent communication, so that clients fall in love with their personal and company brands on LinkedIn.
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Voice-over script for this slide
LinkedIn Marketing builds your brand and your company's brand where B2B clients look for partners. Regular content makes you a recognised expert in your industry.
More and more clients ask AI search engines about experts. A well-run LinkedIn profile means the answer may point to you. It's a new channel worth being present in today.
Your profile is your business card, which a client looks at before replying to a salesperson's message. At the start we organise it so that it's clear at first glance who you help and how. After a few months we check the results and refine the details.
We create many types of content: from expert posts, through carousels, to video. We agree styles and formats with you at a creative meeting. We prepare every creative in line with your company's brand book, so communication is consistent with the whole brand.
A dedicated specialist and a support team work on your brand. They use our know-how about which content works in B2B. We run everything in the Lead Astra platform and publish nothing without your approval.
You don't have to remember about publications or keep track of deadlines. In the platform you see the content plan for the coming weeks and approve posts with one click. You come to recordings prepared, because we draft the questions in advance with the help of AI.
A personal brand is an investment whose results grow over time. In the first months recognition grows, then sales conversations get easier. Over time clients start coming to you on their own.
We base every content decision on data. You see which topics and formats reach your audience best. Based on this we refine the strategy every quarter.
We start with a strategy, not with individual posts. Together we decide who you are talking to and what you want to be associated with. From a single recording with you we prepare content for up to two weeks, so we make the most of your time.
We expand the network, build the position of brand leaders and achieve the best results in the industry. Some of our clients are number one in their segments for LinkedIn recognition. This is how we work for, among others, E.Wedel Chocolate Lounges.
Our cooperation has a steady monthly rhythm. At the start we set up the strategy and profiles, then every month we publish, record and report. Every 90 days we meet to sum up the results and plan the next steps.
LinkedIn Marketing is a subscription from €1,000 net per month. For this price we build your leaders' brands and your company profile. We guarantee the minimum number of publications in the contract. When you want to involve the whole team, you can extend the cooperation with Employee Advocacy.
Watch how we turn average profiles into standout leaders online
Five short videos: profile and strategy, platform, video, cooperation model and analytics.
Profile and brand strategy
A profile audit, content strategy and a team that creates posts consistent with your brand.

Platform and publishing plan
A knowledge base, a calendar for the whole month and approval of every post before publication.

Video on LinkedIn
Recording at your desk, and several vertical videos a month from one session.

Personal Branding or Employee Advocacy
The brand of selected leaders or the voice of the whole company: which model to choose.

Analytics and results
Data tells you what to publish and when, and every 90 days we update the strategy.


A profile that works for your brand
An average profile or a leader's profile?
You can see the difference immediately: in what a client, the LinkedIn algorithm and an AI search engine see when someone asks about you or your industry.

- A grey background and a headline that only states the job title
- A CV-style summary, with no keywords and no offer
- No publications, videos or Featured section
- AI search engines have nothing to learn who you are from
I couldn't find any reliable information about this person or what they do.

- The banner and headline say who you help and how
- About and Skills sections optimised for keywords
- Regular posts, videos and interviews that build knowledge about you
- Consistent information about you and your company that AI search engines cite
CEO of InStream Group, the first Sales House in Poland. On LinkedIn he shares knowledge about B2B sales, building sales teams and lead generation.
linkedin.cominstreamgroup.comIllustrative example. AI search engine answers depend on the question, the model and the available sources.
LinkedIn and GEO
How LinkedIn affects your visibility in AI search engines
GEO (Generative Engine Optimization) means visibility in answers from ChatGPT, Gemini, Perplexity or Google AI Overviews. AI assistants build answers from public sources, and LinkedIn is one of the most frequently cited sources for professional and business questions.
- 1
You publish on LinkedIn
Your profile, posts, articles and videos are public, so search engines and AI models can read them.
- 2
AI connects the facts about you
Your name, role, company and the topics you write about form a clear picture: who you are and what you know.
- 3
Your brand becomes a source
The more consistent your profile and the more regular your content, the greater the chance AI will treat you as a credible source.
- 4
A client asks, AI points to you
When someone asks about your industry or service, the answer may mention you and your company.
Types of LinkedIn content and their purpose
Each format has a different job. We combine them into one plan to build reach, credibility and client relationships.
Expert posts build regular presence and trust
Short posts with your knowledge, opinions and experience. Published regularly, they make clients see you in their feed before they start looking for a supplier.
- Goal: constant visibility in your contacts’ network
- Topics from your practice, not from ready-made templates
- AI prepares a draft and the team refines it with you
Video posts bring reach and give your brand a face
Vertical videos recorded with you. The client sees and hears an expert rather than just reading their text, which builds trust faster.
- Goal: reach and recognition
- Recording with an AI teleprompter in the platform
- Editing, subtitles and a LinkedIn format
Online interviews showcase your knowledge in conversation
We talk to you online on the platform. One interview produces several materials: video, quotes, posts and an article.
- Goal: credibility and material for many publications
- Questions prepared by AI and a strategist
- Recording without leaving the office
Articles provide depth and visibility in AI search engines
Longer texts on LinkedIn and on the company blog. They show you know the topic inside out and are a source that AI search engines cite.
- Goal: expert position and GEO visibility
- Topics chosen around clients’ questions
- Links between LinkedIn and your website
Carousels and graphics organise knowledge in a few slides
PDF documents and graphics in your company’s visual identity. They are easy to save and share.
- Goal: engagement and post saves
- Graphic templates in the company’s CI
- Content prepared for quick reading
Company posts build one voice for the whole organisation
In the Employee Advocacy model, employees publish consistent content about the company. The brand speaks with one voice through many profiles.
- Goal: company reach through employee profiles
- A shared calendar and content approval
- Consistent tone and style across the whole team
Client videos
See how our clients build video reach on LinkedIn
Examples of video posts recorded with leaders and brands. Scroll sideways and play any video.
LinkedIn video post
An expert on AI in the sales team
Expert video post · PL
LinkedIn video post
Christmas has its own taste
E.Wedel · Chocolate Lounges
LinkedIn video post
Product feature launch
Leader video post · EN
LinkedIn video post
A report straight from the construction site
On-site video post · PL
LinkedIn video post
StethoMe on the way to New York
Product brand video post
Clients and their stories
Our clients' success and satisfaction matter most to us. Join more than 1,700 companies worldwide for which we have generated leads.
Case study
Emitel × InStream
Cold Email campaign: boosting in-building mobile network coverage.
105 hot leads350% of the guarantee deliveredClient testimonial
Mr Staff Support
Recruitment of drivers and workers from Asia. Magdalena talks about working with InStream.
Case study
Studio201 × InStream
Cold Email campaign for a software house: apps and AI implementations.
119 hot leads3 signed contractsClient testimonial
Packon
Cardboard packaging manufacturer. Konrad Wijata talks about working with InStream.
Case study
Personal System × InStream
Cold Email campaign for a permanent and temporary staffing agency.
40 hot leads in 3 months17,000+ messagesClient testimonial
Proexwork
Staffing agency. Maciej Krutul talks about working with InStream.
Case study
StethoMe × InStream
LinkedIn: the CEO's personal brand and US market outreach in 4 months.
607 invitations13.5% acceptance rateCase study
Iguana Group × InStream
Cold Email campaign to schools: sports equipment.
43 hot leads419 repliesClient testimonial
HSK Consulting
Employee hiring services. Jarosław Multan talks about working with InStream.
Client testimonial
MAAG Gear
LinkedIn campaign, 2 years of working together. Krzysztof Orłowski talks about working with InStream.
Client stories
See how we help companies like yours
Testimonials, case studies and campaign results from our clients in Poland and around the world.
See client stories

- Content plan
- Post kanban
- Content calendar
- Post approval
Content planning
Content plan, kanban and calendar in one place
Every publication has its place: from the idea, through the draft and approval, to the scheduled date. You see what will appear on your profile and your team's profiles, and when.
- Kanban: drafts, for approval, scheduled, published
- Content calendar for the whole month
- A shared plan for personal and company profiles
Analytics
LinkedIn analytics straight from the platform
You see how your brand grows: impressions, engagement, new followers and top posts. AI suggests which topics and formats work best.
- Impression and engagement charts over time
- Impressions, interactions and new followers in one view
- AI summaries and recommendations


- Impressions
- Engagement
- New followers
- Top posts


- Questions from AI
- Recording from your computer
- Editing and subtitles
- Format 9:16
Video recording
Record video without a studio and without stress
Recording takes place in our platform. AI prepares the questions and script, you answer in front of the camera, and we edit it into ready video posts.
- Questions and script prepared by AI
- Editing, subtitles and a vertical format for LinkedIn
- Several publications from one recording
Need to verify our effectiveness?
We have supported more than 1,700 companies worldwide in sales. During a conversation with our consultant, ask for references or the possibility of business contact with selected clients. Book a presentation of our work or ask us to prepare an initial vision of cooperation.
Check our Google reviews
Despite operating at such a large scale, we keep negative reactions to a minimum. Our positive Google reviews are the best proof of that.
Ask for written references
We have hundreds of recommendations from satisfied clients that confirm the effectiveness of our work. Ask a consultant for examples of projects from your industry and written references.
Talk to our clients
Interested in a specific project? Contact our consultant to get the chance to talk to selected clients. Our business partners are happy to share their experience.
Pricing
LinkedIn Marketing package
One price, full scope. See what you get when working with our team.
LinkedIn Marketing
Leaders' personal brands and the company page on LinkedIn
€1,000
net / month
For companies that want to build their leaders' and company brand on LinkedIn and visibility in AI search engines. We tailor the scope to your strategy.
Book a callWhat you get
Team and strategy
- A team of 3 specialists: Marketing Manager and Support Team
- A marketing strategy tailored to your goals
- Content that builds visibility in Google and AI search engines
Profile
- Up to 3 leaders' personal profiles and the company page
- Audit and full profile setup
- Building a personal and company brand from the ground up
Content and video
- Min. 6 posts per month in variants for each profile (approx. 24 publications for 3 profiles)
- Texts and graphics prepared by our team
- Min. 5 videos with editing and publication
- Recycling your content: website, blog, YouTube, recordings
Platform and analytics
- Content plan, calendar and post approval in the platform
- Knowledge base and strategy in one place
- AI video module: recordings and online interviews
- Analytics: impressions, engagement, new followers
Net price. We agree the details and terms in a conversation.
Describe the brand you want to build on LinkedIn
Tell us who your brand should be associated with, who should build it (you, the board or the whole team) and in which markets. We'll get back to you with a strategy proposal.