CUSTOMER ACQUISITION IN EUROPE
Generating leads in Europe
Learn how to effectively attract customers in Europe
4 mln
people with management jobs that you can reach in Europe
39
companies operating in Europe
404
successful campaigns in Europe
The specificity of generating leads in European countries
Acquiring B2B leads on the European market has its own unique characteristics that cannot be overlooked when creating effective marketing strategies. One of the key aspects that distinguishes Europe from other markets is cultural and linguistic diversity. Each country has its own specific business habits and expectations that must be taken into account in order to effectively establish contact and build lasting relationships with potential clients.
Equally important are European legal regulations, in particular those regarding data protection and marketing, such as the GDPR. These regulations impose specific requirements on marketing activities, the observance of which is necessary for the security and compliance of the business.
Innovative tools such as Cold Email and LinkedIn Social Selling are becoming more and more popular in the process of acquiring B2B leads on the European market. They enable direct, but at the same time discreet contact with potential customers, which allows you to build strong, trust-based business relationships.
NEW MARKETSAcquire leads on the European market
We are proud to say that we have extensive experience in generating B2B leads in a diverse European market. Despite the complex cultural and linguistic landscape, we successfully tailor our Cold Email and LinkedIn Social Selling campaigns to meet each country’s specific requirements.
We focus on well-thought-out operating processes that take into account the unique features and expectations of specific markets. This strategy allowed us to achieve success not only in the territory of the most affluent European countries, but also in smaller markets that are often overlooked. Our experience shows that countries such as the Czech Republic, Slovakia, Estonia and Lithuania, although they are not the biggest players, hide a huge, untapped potential.
We operate in almost every country in Europe, constantly adapting our strategies to the dynamics and specificity of each of them. Thanks to this, regardless of the location, our campaigns always bring satisfactory results.
- Knowledge of the European market allows us to effectively create lead generation campaigns.
- Our Copywriters create content in different languages.
- We take into account legal requirements specific to each market.
LEAD GENERATION METHODSOur B2B lead generation strategy in Europe
When generating B2B leads for our clients in Europe, we rely on two effective methods: Cold Email and LinkedIn Social Selling.
Cold Email is a strategy that sends personalized emails to potential customers who show interest in a particular industry or product. Thanks to this approach, we can reach the right people to make contact and start building business relationships.
In turn, LinkedIn Social Selling is based on using the potential of the LinkedIn platform to establish business contacts, build relationships and promote the company’s offer. Through activity on LinkedIn, such as publishing valuable content, participating in discussions and building a network of contacts, we can effectively acquire leads and develop business relationships.
Our B2B lead generation methods with Cold Email and LinkedIn Social Selling bring numerous benefits.
- First, they enable us to reach our target customers in a direct and personalized way.
- Secondly, they allow you to build trust and relationships in the long run, which is crucial in the B2B sales process.
- In addition, these methods are scalable, which means we can adapt them to the needs and size of any company.
If you are looking for effective methods of acquiring B2B leads in Europe, contact us today! We will be happy to help you achieve your business goals.
WE HAVE EXPERIENCEA successful Cold Email campaign: 46 hot leads on the European B2B market
Introducing the Cold Email campaign that has been successful on the European market.
The campaign was targeted at three European countries: Italy, Germany and France. In order to adapt to the specifics of each country as much as possible, the content of cold emails has been developed in the appropriate languages of a given country. This allowed us to deliver a personalized message that resonated better with the audience.
The campaign was sent to a carefully selected customer base, developed on the basis of a detailed needs analysis. Criteria such as location, industry, positions and exclusions allowed us to precisely reach the right people. As part of this campaign, the messages were addressed to CEOs, owners and persons responsible for purchasing, operating, among others, in in the ventilation duct wholesale industry.
As a result, we generated as many as 46 hot leads for our client. 🙂
GENERATED HOT LEADSThe answers you can expect
Good morning,
Your proposal sounds interesting and seems to meet our needs. Could we discuss some additional information like prices and conditions?
Regards
Good morning,
thank you for sending the message. Please send details and case studies to better understand how we could collaborate.
Regards
Good morning,
I am interested in further conversation about your offer. Can we arrange a short meeting to discuss the details?
Regards
GET READY TO HANDLE LEADSEffective handling of Cold Email leads in Europe
Handling hot leads from Cold Email campaigns plays a key role in successfully closing sales. Here are some tips to help you handle those leads effectively:
- Personalization and customization: Remember that the customer received a message from you as part of a Cold Email campaign. It is now worth emphasizing that you understand their needs and business challenges. Tailor your responses, presentations, and proposals to focus on their individual needs.
- Value and Benefits: When talking to a potential customer, focus on how your solution can add value and benefits to their business. Explain how it will solve their problems, increase efficiency or bring savings. Focus on the results they can achieve with your offer.
- Building trust: It is important to build trust and relationship with the customer. Share your knowledge, experience and successes that you have achieved on the European market. Prove that you are an expert in your field and have a solid understanding of their industry and needs. This will help to solidify the positive impression and increase the chances of closing the sale.
- Cultural Awareness: Considering the cultural diversity in Europe, pay attention to cultural and linguistic details in your communication. Understanding the subtleties and business customs in a given country will help you better communicate with a potential client and build lasting relationships.
MAKE 100% USE OF THE CAMPAIGNPrepare an effective commercial offer for customers from Europe
Preparing a good commercial offer for customers from Europe requires taking into account several key factors that will ensure success. Here are some tips that will help you create an attractive commercial offer for customers from Europe:
- Understanding local needs: Before preparing an offer, research the needs and preferences of customers in specific European markets. Taking into account cultural and business differences between individual countries, adapt your offer so that it is attractive and responds to the specific requirements of each market.
- Clear value and benefits: Focus on highlighting the value your offering brings to customers. Point out the specific benefits they can get from your products or services. Clearly present how your solution solves their problems, increases efficiency or brings savings.
- Price and terms matching: Analyze the competition and pricing of your products or services in a specific market. Adjust your offer in terms of prices and payment terms to make it competitive and attractive to customers. Be flexible in your negotiations to reach a mutually satisfactory agreement.
- Clear and professional presentation: Prepare a clear and attractive document with a commercial offer. Use clear language, avoid overcomplicating, and at the same time try to be professional. Include in your offer all the necessary information, such as a description of products or services, terms of cooperation, delivery dates and other relevant details.
- Focus on relationships: Remember that building lasting relationships is crucial in B2B business. Focus on establishing long-term partnerships with European customers. Deliver excellent customer service, maintain regular communication, and always try to exceed their expectations.
MORE THAN 1 000 COMPANIES FROM ALL OVER THE WORLD HAVE TRUSTED USCheck our campaigns for foreign markets
Evotec is a manufacturing company that creates covers for industrial robots. Our task was to support the client in reaching the companies interested in its offer. As part of the cooperation we prepared a Cold Mail campaign with the aim to obtain B2B leads. In order to guarantee the highest effectiveness, our team thoroughly analyzed Evotec’s target group and on this basis prepared a database of contacts including companies with specific PKD (Polish Classification of Activities) numbers. This allowed us to precisely reach the desired target group, achieve the set campaign results and thus successfully meet the client’s needs. As a result of the conducted activities, it was possible to effectively attract B2B customers.
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