B2B sales training for salespeople with a trainer and an AI client
Sales training is a workshop with a trainer in which your team practises conversations, objections and negotiations on its own sales process. We train every skill with an AI client in PipeChamp and assess the team’s skills right after the training. InStream Group is the first Sales House to support your sales and lead generation.
Sales training at a glance
What is sales training at InStream Group?
Sales training is a hands-on workshop after which salespeople run conversations according to one process and can show it in their results. Our trainer works with the team in the room, and the exercises continue on the PipeChamp platform.
Who it is for
B2B salespeople, sales representatives, key account managers and sales managers.
Formats
In-house training at your company, in a training room or online, with exercises on the platform.
Programme
Sales process, conversations and objections, negotiations and AI in a salesperson’s work. We set the scope after a diagnosis.
Outcome
A skills assessment of every participant right after the training and the Sales Academy on the platform.
The four pillars of sales culture
We implement a healthy sales culture in sales teams
In training we work on the four elements on which effective sales are built. We link every exercise to your company’s process.
Process
We create new sales processes tailored to the industry, the company and the type of client, together with KPIs and team working rules.
Communication
We develop sales communication, scripts and conversation scenarios, and then train the team in them.
KPIs and skills
We set metrics, raise skills and run individual development paths for each salesperson.
Environment and tools
We implement an environment that supports effective selling: CRM, the PipeChamp platform, tools and an AI layer.
Trusted by 1,700 companies from Poland and around the world
Presentation
See what our training is based on
Ten slides: how PipeChamp training differs from classic training, the four pillars of sales culture, exercises with a virtual client, post-training skills assessment and the pricing scope.
Sales department transformation: from the team you have today to a healthy sales culture.
Sales department transformation: from the team you have today to a healthy sales culture.
Sales Booster is a four-month transformation programme.
Support from experienced consultants and proprietary technology.
A digital environment for the team: our own system and a virtual process.
Under consultants' care: process, skills and new sales habits.
PipeChamp, the world's first AI platform for sales consulting.
Four separate transformation phases, one for each month.
Every month the team reaches a higher level.
The key layers of the process in one framework.
A virtual AI consultant answers salespeople's questions.
CRM vendor recommendations based on process documentation.
Virtual sales process simulations and skills assessment.
Conversations with a virtual client and an AI trainer.
The salesperson's AI profile: feedback for the salesperson and the manager.
The four elements of the best teams and a healthy sales culture.
The result of the cooperation: a healthy environment, an aware team and a knowledge base that stays.
The three key layers of the project: PipeChamp, the environment and consultants.
Arrows, swipe or click a thumbnail
Voice-over script for this slide
Even classic training can leave a lasting effect on the team. The trainer works with your salespeople in the room. Exercises take place on your company's virtual process in PipeChamp, so the knowledge stays with the team for longer.
After typical training, the team goes back to their desks with notes and good intentions. Without a sales process and a place to practise, knowledge quickly disappears. That's why we ground every training session in the reality of your sales.
In our training, participants practise more than they listen. They talk to a virtual AI client using scenarios from your company and repeat difficult situations until they get them right. After the training, the materials and exercises stay on the platform.
We base the training on what builds effective sales: process, communication, measuring results and a good working environment. You choose the area you want to develop. We prepare the programme using cases from your company.
The training is run by an experienced trainer who combines many roles: from diagnosis to implementing changes. We prepare the programme, scripts and exercises using your cases. Participants do every exercise on a virtual process in PipeChamp.
Before we start practising, we map your company's sales process. That way every task concerns real conversation stages and real clients. After the training, the process and scripts stay with the team as ready documentation.
Participants immediately test their knowledge in conversations with a virtual client from your industry. They practise exploring needs, answering objections and negotiating. They get feedback straight away.
Instead of a satisfaction survey, you get a skills assessment for each participant. You see the team's strengths and the areas for further work. The manager and HR can track progress over the following weeks.
Learning doesn't end on the last day of training. Participants return to the materials in the Sales Academy whenever they need. New team members also learn from the same materials.
We prepare every training session for a specific team, so we set the scope and price individually. We start with a conversation about your salespeople and challenges. On that basis we prepare the training programme and a quote.
Training organisation
Sales training for salespeople in person, at your company and online
Choose the format that suits your team. In each of them, participants practise on your company’s process.
At your company
The trainer comes to your team. We build the exercises on your product, clients and process.
In a training room
A workshop away from the office when the team needs focus and time without daily tasks.
Online
A live workshop with the trainer and exercises with the AI client when the team works in several cities.
Training areas
We tailor every training session to the team. Choose an area, and we'll build the programme on your company's process and cases.
An effective sales process in your team
We teach how to guide a client through the successive stages of the sale: from first contact, through qualifying needs, to closing. We practise each stage on a virtual process in PipeChamp.
- A process broken down into stages and actions
- Exercises with an AI client at every stage
- Metrics the team understands and uses
AI in a salesperson's daily work
We show how salespeople can use AI to prepare for conversations, research clients and work with the CRM. We practise every tool on tasks from your company.
- Client research and conversation preparation with AI
- Content and messages prepared with AI
- Rules for working safely with AI
Communication that leads to a decision
We teach how to run a conversation with a client: from first contact, through questions about needs, to presenting the offer and handling objections. We practise conversations with an AI client.
- Conversation scripts and scenarios
- Questions about needs and presenting the offer
- Handling objections with an AI client
Negotiation that protects your margin
We teach how to prepare for negotiations, work with concessions and discounts, and close sales. Participants negotiate with an AI client as many times as they need.
- Preparing for negotiation
- Concessions, discounts and terms
- Negotiations with an AI client repeated until they get it right
A programme built around your team
Don’t have a ready topic? We start by diagnosing the team and the process, and then put together a programme that answers your challenges.
- Diagnosing the team before training
- A programme tailored to the process and product
- Classroom training and online exercises
Clients and their stories
Our clients' success and satisfaction matter most to us. Join more than 1,700 companies worldwide for which we have generated leads.
Case study
Emitel × InStream
Cold Email campaign: boosting in-building mobile network coverage.
105 hot leads350% of the guarantee deliveredClient testimonial
Mr Staff Support
Recruitment of drivers and workers from Asia. Magdalena talks about working with InStream.
Case study
Studio201 × InStream
Cold Email campaign for a software house: apps and AI implementations.
119 hot leads3 signed contractsClient testimonial
Packon
Cardboard packaging manufacturer. Konrad Wijata talks about working with InStream.
Case study
Personal System × InStream
Cold Email campaign for a permanent and temporary staffing agency.
40 hot leads in 3 months17,000+ messagesClient testimonial
Proexwork
Staffing agency. Maciej Krutul talks about working with InStream.
Case study
StethoMe × InStream
LinkedIn: the CEO's personal brand and US market outreach in 4 months.
607 invitations13.5% acceptance rateCase study
Iguana Group × InStream
Cold Email campaign to schools: sports equipment.
43 hot leads419 repliesClient testimonial
HSK Consulting
Employee hiring services. Jarosław Multan talks about working with InStream.
Client testimonial
MAAG Gear
LinkedIn campaign, 2 years of working together. Krzysztof Orłowski talks about working with InStream.
Client stories
See how we help companies like yours
Testimonials, case studies and campaign results from our clients in Poland and around the world.
See client storiesBroad support from trainers
One person – many roles
Our trainer combines several roles, so training doesn't end with one day in the room.
The trainer is a PM who runs your project
Looks after the project and oversees its progress. Records meetings, guides the team step by step and makes sure every task gets done.
- One project manager from the start to the end of the programme
- Every meeting recorded and summarised with a task
- Ongoing supervision of the team’s progress
The trainer is a consultant who designs the process
Designs the sales process and sales communication. If needed, helps rebuild the team and set new working rules.
- A sales process broken down into stages
- Communication and scripts for the team
- Recommendations for changes in the team
The trainer is a coach who teaches through practice
Runs training and exercises. Then checks each participant’s skills and plans the next development steps.
- Classroom and online training
- Exercises with an AI client
- Verifying participants’ skills
The trainer is a director for the duration of the transformation
During the period of change they can act as a remote sales director. They are responsible for implementing the changes and making sure the new habits stay in the team.
- A remote sales director for the period of change
- Responsibility for implementation
- Building new habits in the team
The trainer is an implementer who organises the tools
Implements the CRM, sales tools and an AI layer. Makes sure technology supports the process and salespeople’s daily work.
- Implementing or organising the CRM
- Sales tools for the team
- An AI layer in the sales process
Classic training or PipeChamp
Classic training or training with PipeChamp?
In ordinary training you listen a lot and practise little. With us, participants practise on a virtual process and return to the materials after the training.
| Area | Classic training | Training with PipeChamp · 100% practice |
|---|---|---|
| Materials | Binders, paper and whiteboards | Online exercises on the platform |
| Exercises | Role-plays acted out once in the room | Conversations with a virtual AI client |
| Negotiations | Practised in artificial conditions | Negotiations with AI repeated until they get it right |
| After the training | Exercises that are quickly forgotten | The Sales Academy and courses on the platform |
| Process | Generic examples from other companies | Exercises on your company's process |
| Measuring results | A satisfaction survey at the end of the day | A skills assessment for each participant |
Guide
How to choose B2B sales training for your salespeople?
Four questions worth asking before you choose a training. They help you avoid a workshop after which nothing changes.
- 1
Define the business goal
More meetings, higher offer conversion or protecting your margin. The goal shapes the programme more than a list of trendy topics.
- 2
Check the team’s level
New salespeople need a process and the basics of conversation. An experienced team gains more from negotiations and objection handling.
- 3
Choose the format
In-house training lets you practise on your own process and clients. Online works well for a distributed team.
- 4
Ask how results are measured
Good training ends with a skills assessment and an exercise plan. A satisfaction survey does not tell you what will change in conversations.
- Process map
- Stages and KPIs
- SalesBook
- AI trainer
The process at the heart of the training
The role of the process in classic training
Before we start practising, we map your company's sales process in PipeChamp. That way every exercise in the training concerns real stages, conversations and clients rather than generic examples.
- A map of your company's sales process and stages
- Exercises embedded in specific stages of the process
- A SalesBook with the process and scripts after the training
Skills assessment
Participant skills assessment right after the training
Every participant has their own profile in PipeChamp. Right after the training you see simulation results, strengths and areas for improvement.
- The results of every simulation right after the training
- An AI profile with strengths and areas for improvement
- Measuring progress over the following weeks
- Employee card
- Assessment after simulation
- Competencies
- Team view
- Virtual client
- Objection handling
- Negotiations
- Quizzes and tests
Exercises during the training
Simulations with a virtual client during the training
Participants immediately test their knowledge in practice: they talk to a virtual AI client, handle objections and negotiate in realistic scenarios from your industry.
- Conversations with a virtual AI client
- Objection handling and negotiation in practice
- Instant feedback from the AI trainer
After the training
The Sales Academy and courses available on the platform after the training
Learning continues after the training. Participants get access to the Sales Academy: courses, materials and exercises they can return to at any time.
- Video courses
- Post-training materials
- Quizzes and tests
- Access for the whole team
Exercise formats
Exercise formats in our training
Ordinary training becomes fully interactive. Participants do every exercise on the platform, and the trainer sees the result immediately.
Qualifying needs with an AI client
The participant asks questions and uncovers the virtual client's needs.
Handling objections with an AI client
The AI client raises typical objections from your industry.
Negotiating with an AI client
Practising terms, discounts and concessions in a safe environment.
A process simulation with an AI client
The whole path: from first contact to closing the sale.
Conversations with a virtual client
Any AI scenarios, tailored to your offer.
Exercises and quizzes
Short tasks that consolidate knowledge after each module.
Knowledge check
A test at the end of the training shows what participants have retained.
We train in the room, at your company and online
We train in person at your company or in a training room, and continue the exercises online.
We work with universities, accelerators and government bodies
We run B2B sales training, lectures and workshops for students, startups and public institutions. We pass on practical knowledge from more than ten years of building sales teams, and we test what we teach every day in our clients' projects.
We are a member of the Polish Chamber of Training Companies
The Polish Chamber of Training Companies (PIFS) brings together training companies and upholds standards for development services in Poland. For you it's a sign that you are working with a partner who takes skills development seriously.
Need to verify our effectiveness?
We have supported more than 1,700 companies worldwide in sales. During a conversation with our consultant, ask for references or the possibility of business contact with selected clients. Book a presentation of our work or ask us to prepare an initial vision of cooperation.
Check our Google reviews
Despite operating at such a large scale, we keep negative reactions to a minimum. Our positive Google reviews are the best proof of that.
Ask for written references
We have hundreds of recommendations from satisfied clients that confirm the effectiveness of our work. Ask a consultant for examples of projects from your industry and written references.
Talk to our clients
Interested in a specific project? Contact our consultant to get the chance to talk to selected clients. Our business partners are happy to share their experience.
Our trainers
Meet our trainers
See how we work and what we talk about. Our trainers and consultants share sales knowledge in videos and in the business media.
Video
Video · InStream Group
How a Sales House works – a film about InStream Group
Video · InStream Group
SalesBooster: the four phases of sales department transformation
YouTube · InStream Group
InStream Group on YouTube
Articles
24.09.2019
Clients won't come to you because you have a nice website. Here's how to actively win B2B clients
Read the article28.04.2018
An industry with trillions of dollars flowing through it needs salespeople
Read the articleFAQ
Frequently asked questions about sales training for salespeople
What is sales training for salespeople?
Hands-on workshops in which salespeople practise guiding a client through the sales process: first contact, needs discovery, presentation, objections, negotiations and closing. At InStream Group they also train every skill with an AI client in PipeChamp.
How much does sales training for a company cost?
The price depends on the number of participants, the number of days, the format and the scope of the programme. We prepare a quote after a short team diagnosis. You can send your enquiry through the form on this page.
How long does sales training take?
It depends on the goal. It can be a workshop with a trainer followed by exercises on the platform, or the four-month Sales Booster programme, in which we rebuild the process and train the team step by step.
Which sales training should I choose?
Start with the goal: more meetings, higher offer conversion or protecting your margin. New salespeople benefit most from process and conversation training, experienced ones from negotiation and objection training.
Can the training be held online?
Yes. We run live online workshops with a trainer. The AI client exercises take place on the platform, so they work the same remotely as in the room.
Is the programme tailored to our industry?
Yes. Before the training we learn about the process, product and team challenges. We build the exercises on your cases and on the process mapped in PipeChamp, where we have more than 113 process templates from various industries.
How do you measure the results of the training?
Every participant has a profile in PipeChamp. Right after the training you see the simulation results, strengths and areas for improvement. In the following weeks you track the team’s progress.
What is an exercise with an AI client?
A conversation with a virtual client on the PipeChamp platform. The salesperson qualifies needs, handles objections or negotiates and gets an assessment immediately. The exercise can be repeated until it works.
Which sales techniques do you practise?
Needs discovery and open questions, presenting benefits, objection handling, negotiations and price defence, closing and follow-up. We match the scope to the stages of your process.
Who is B2B sales training for?
For salespeople, sales representatives, key account managers, SDRs and sales managers. We also run classes for students, startups and public institutions.
What stays with the team after the training?
A SalesBook with the process and scripts, a skills profile of every participant and access to the Sales Academy and courses on the platform.
How is the training different from the Sales Booster programme?
Training develops the team’s skills. Sales Booster is a four-month rebuild of the sales department with a consultant-trainer: process, CRM, team management and training.
Describe the training your team needs
Tell us how many people you want to train, in which area, and whether the training should take place at your company or online. We'll get back to you with a programme proposal.