Example scenario: leads from a demo form
| Metric | Before | change | After |
|---|---|---|---|
| Time to first response to a lead | 4 h | 2 min | |
| Lead-to-conversation conversion | 25% | 60% | |
| Lead-to-meeting conversion | 10% | 30% |
Use artificial intelligence to convert leads fast
We use AI and our own tools to increase the conversion of generated leads. You can book meetings straight away or use a voice assistant. InStream Group is the first Sales House to support your sales and lead generation.
When it makes sense
When we use automated qualification systems
Virtual qualification takes over the first contact with a lead when your team doesn’t have the time, scale or skills for it.
You’re a founder and you don’t have time
You don’t have to run initial calls. An AI assistant asks qualifying questions and books meetings only with matching leads.
You’re running a mass campaign
The number of leads exceeds your resources. The system replies to everyone immediately, so no lead waits or cools down.
You lack language skills
We hold conversations with leads from other countries and book meetings in their language, without hiring new people.
Your team lacks the skills
When you feel your team isn’t coping with qualification, we take over this stage according to proven standards.
Trusted by 1,700 companies from Poland and around the world
Virtual lead qualification
Get to know the virtual lead qualification service
Ten slides: when to use virtual qualification, how the AI assistant works, a comparison with your own SDR, personalisation, cooperation step by step, the impact on conversion, integrations and pricing.
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Voice-over script for this slide
Leads most often choose the company that replies fastest. Virtual qualification makes your company respond immediately, including at night and at weekends. The AI assistant talks to the lead and takes them to a meeting with your salesperson.
This service is useful when there are more leads than time for conversations. It takes the load off founders and teams who can't keep up with qualification. It also works when you sell in several markets in different languages.
The AI assistant starts the conversation moments after the lead appears in the system. It asks questions based on your criteria and checks whether this is a good client for your company. When everything matches, the lead books a slot in the salesperson's calendar themselves.
A full-time SDR costs much more than a salary. The AI assistant works on a subscription, operates around the clock and talks to every lead at the same level. Your people can focus on conversations that really need a human.
Behind the technology are Sales House people and know-how. The assistant takes over the first contact, and our specialists look after conversation quality and take over ready meetings. Every conversation sounds the way your brand speaks.
The assistant doesn't speak in templates, but in your company's language. Together we decide what it asks, what tone it uses and which channels it uses to reach the lead. You decide when a lead is ready for a meeting.
Before the assistant talks to the first lead, we prepare the whole path together. We connect it to calendars and your CRM, test conversations and give them to you for approval. After launch we keep improving qualification based on results.
A fast response is one of the simplest ways to increase conversion. When a lead gets a reply after a few minutes instead of a few hours, they are more willing to talk and more often book a meeting. How much you gain depends on your industry and lead source.
Virtual qualification connects with other Sales House services. Leads from campaigns go into one process, where the assistant qualifies them and passes them on. You see everything in your CRM.
Virtual qualification works on a monthly subscription that we quote individually. We choose the package based on the number of leads coming into your company. For this price your leads get a reply at any time.
Cooperation step by step
How we design cooperation on meeting booking
Before the AI assistant talks to the first lead, together we decide who we qualify, what we ask and who the meetings go to.
- 01
Goals and criteria
We learn your offer, target group and the criteria by which you recognise a good lead.
- 02
Qualification path
We design the questions, the conversation script and the rules for when a lead is ready for a meeting.
- 03
Calendars and CRM
We connect salespeople's calendars and your CRM so the meeting goes straight to the right person.
- 04
Test and approval
We check the path in trial conversations, and you approve the communication before launch.
- 05
Launch and optimisation
We launch qualification and keep improving it based on results.
Before and after
How SDR conversion changes with our application
Three example scenarios show how the metrics change from the first contact with a lead to a booked meeting when every lead gets an immediate reply.
Example scenario: leads from ad campaigns
| Metric | Before | change | After |
|---|---|---|---|
| Time to first response to a lead | 24 h | 1 min | |
| Lead-to-conversation conversion | 18% | 55% | |
| Lead-to-meeting conversion | 8% | 25% |
Example scenario: enquiries from distributors
| Metric | Before | change | After |
|---|---|---|---|
| Time to first response to a lead | 2 days | 5 min | |
| Lead-to-conversation conversion | 30% | 65% | |
| Lead-to-meeting conversion | 12% | 35% |
Clients and their stories
Our clients' success and satisfaction matter most to us. Join more than 1,700 companies worldwide for which we have generated leads.
Case study
Emitel × InStream
Cold Email campaign: boosting in-building mobile network coverage.
105 hot leads350% of the guarantee deliveredClient testimonial
Mr Staff Support
Recruitment of drivers and workers from Asia. Magdalena talks about working with InStream.
Case study
Studio201 × InStream
Cold Email campaign for a software house: apps and AI implementations.
119 hot leads3 signed contractsClient testimonial
Packon
Cardboard packaging manufacturer. Konrad Wijata talks about working with InStream.
Case study
Personal System × InStream
Cold Email campaign for a permanent and temporary staffing agency.
40 hot leads in 3 months17,000+ messagesClient testimonial
Proexwork
Staffing agency. Maciej Krutul talks about working with InStream.
Case study
StethoMe × InStream
LinkedIn: the CEO's personal brand and US market outreach in 4 months.
607 invitations13.5% acceptance rateCase study
Iguana Group × InStream
Cold Email campaign to schools: sports equipment.
43 hot leads419 repliesClient testimonial
HSK Consulting
Employee hiring services. Jarosław Multan talks about working with InStream.
Client testimonial
MAAG Gear
LinkedIn campaign, 2 years of working together. Krzysztof Orłowski talks about working with InStream.
1–2 of 10
Client stories
See how we help companies like yours
Testimonials, case studies and campaign results from our clients in Poland and around the world.
See client storiesComparison
Your own SDR or virtual lead qualification?
A full-time SDR is more than a salary. It's recruitment, onboarding, tools, management and turnover risk. See how the two models differ.
| Area | Your own SDR | InStream virtual qualification |
|---|---|---|
| Cost | Salary, contributions, tools, recruitment and the manager's time | A subscription matched to the number of leads |
| Start | Recruitment and onboarding take weeks | We launch once the qualification path is designed |
| Availability | Working hours, holidays and sick leave | The AI assistant replies to leads 24/7 |
| Response time | Leads wait in a queue when the team is busy | Every lead gets a reply immediately |
| Scale | More leads require more hires | We handle mass campaigns without extra people |
| Languages | Limited to the skills of the people employed | Qualification in the lead's language |
| Conversation standard | Depends on the salesperson's form and experience | The same script and quality for every lead |
| Reporting | Manual notes and varying standards | Results and recordings in the CRM, integrated with your system |
An SDR's salary in Poland is approx. €1,600–2,850 gross per month (base and commission), excluding employer contributions, tools and recruitment. Source: Freenance, “Sales salaries 2026”.
Integrations
Our own solutions integrated with your CRM
The AI assistant and calendar run on our platform, and qualification results, recordings and booked meetings go into your CRM. We connect with the most popular CRM systems and automation tools, including via MCP and AI.
Your CRM isn't on the list? Ask us and we'll check the integration options.
Full personalisation
A qualification path tailored to your company
You set the questions, tone and language of the conversation, the contact channels and the lead handover rules. The AI assistant runs conversations to your standards, and the InStream team looks after their quality.
- Your own qualifying questions and criteria
- Tone, style and language matched to your brand
- Rules for handing leads over to the salesperson and CRM
Multi-channel
Operate in many channels at once
We combine virtual qualification with other InStream services. Leads from LinkedIn Social Selling and Cold Mailing go straight to the AI assistant, and the SDR team takes over ready meetings.
- LinkedIn Social Selling and Cold Mailing as lead sources
- The AI assistant qualifies leads from all channels
- The SDR team takes over meetings and runs them further
Need to verify our effectiveness?
We have supported more than 1,700 companies worldwide in sales. During a conversation with our consultant, ask for references or the possibility of business contact with selected clients. Book a presentation of our work or ask us to prepare an initial vision of cooperation.
Check our Google reviews
Despite operating at such a large scale, we keep negative reactions to a minimum. Our positive Google reviews are the best proof of that.
Ask for written references
We have hundreds of recommendations from satisfied clients that confirm the effectiveness of our work. Ask a consultant for examples of projects from your industry and written references.
Talk to our clients
Interested in a specific project? Contact our consultant to get the chance to talk to selected clients. Our business partners are happy to share their experience.
Describe the leads you want to qualify with AI
Tell us where your leads come from, how many there are per month and in which languages you talk to clients. We'll get back to you and propose a qualification path.