B2B customer acquisition in the IT industry - InStream Group
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B2B Leads in IT

Learn how to successfully attract customers in the IT Industry

399 thou.

people with management jobs in the IT industry that you can reach

2 mln

companies operating in the IT industry


campaigns realized in the IT industry with excellent results

The IT Industry

Due to its dynamic growth, the IT industry is eager to use support in generating leads. Our campaigns help companies acquire clients for software houses. They may have a similar value for businesses specializing in building e-commerce stores. We operate using advanced methods based on Cold Email and Linkedin automation. This way, we help all kinds of developers, including those responsibile for mobile apps, as well as web solutions or modern technologies. Our clients also operate in machine learning, AI, BigData, and 4.0 industry. Seeking help with generating B2B leads for companies specializing in body leasing is also a very popular practice.


Acquire Leads in the IT Industry

Successfully reaching companies from the IT sector, that are willing to cooperate with our clients is possible with our thorough work process. Our starting point is always an analysis of the receiving group. Due to the nature of the industry, campaigns are often carried out in Western Europe and the United States. Those countries are often described as the most promising for our customers. Therefore the location criteria are often used in our lead generation campaigns for the IT industry. In order to reach people with the greatest potential to establish cooperation, we also use additional criteria. They can include a specific programming language, technology based on which the store was created (e.g. Magento, Presta), as well as an application system (Android, iOS).

  • Operation on the market with the greatest potential for the customer.
  • Reaching people with the highest probability of interest in the offer.
  • Building trust throughout the communication process.


Meet our customers from the IT Industry

Meet all the clients

DocuWare is one of the leading providers of DMSand IT solutions. Because of the launch of its product – a document management system – to a new market, the company noticed the need to establish new business relationships. The cold email campaign has helped generate B2B leads in South Africa and reach people interested in the solution. 

See the details of Docuware’s case study

Invest in your sales team

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