Acquisition of customers for an online shop

Learn how to effectively attract customers for E-commerce

Learn how to effectively attract customers for E-commerce

28,5k+: people with management jobs that you can reach in E-commerce
370k+: companies operating in E-commerce
17+: successful campaigns carried out for E-commerce companies

E-commerce – lead generation potential

The world of e-commerce is, in other words, e-commerce between different entities. The 21st century is characterised by technology and a multitude of innovations. No wonder that the market for online shops is constantly developing, including in the B2B sector. More and more people and companies are shopping online, and there are already more than 1.92 billion of e-commerce businesses worldwide. On top of that, 62% of online shoppers make a purchase at least once a month.

E-commerce has many benefits, including 24/7 availability, global coverage, reduced maintenance costs, faster and easier way of launching products on the market, and dropshipping. However, there is also a lot of competition. Is there then a chance to win customers as an online shop?

Of course. There are many different methods on the market that allow us to generate leads for the company, but to stand out from the competition you must keep up with trends and use available technologies.

B2B leads for E-commerce – pay attention to…

What other medium other than the Internet, along with new technologies, can be deemed to play a crucial role in acquiring leads for e-commerce? As much as 63% of shopping offers are placed in the online space. The second important element is the knowledge of the customer and adjusting the activities to their expectations and preferences. To sum up, in order to effectively gain sales leads as an online shop, it is worth thinking about innovative technological methods and customize them according to the needs of the recipients.

What is important for an e-commerce customer?

user-friendly website,
method and speed of delivery,
the appropriate description of the products and availability of information,
the time it takes for the shop to respond,
ecology.

In-depth knowledge of the industry

Staying up to date with trends, legal regulations, and labor market needs to effectively identify potential customers and offer them valuable solutions.

Individual approach

Adapting the service to the customer’s needs, as well as appropriately building sales and marketing messages to potential customers, which will allow you to build a relationship more effectively.

The use of technology

Affects effective data management, communication with customers, and tracking the results of marketing campaigns, which improves the lead generation process. (E.g. the Woodpecker platform for automating cold emails).

Network of contacts

An extensive network of contacts in the HR industry, both with potential clients and candidates, is essential for effective B2B lead generation. It is worth investing in long-term relationships with clients, participating in industry events, and actively engaging in the life of the professional community on Linkedin.

So, what are these Lead Generation methods?

Cold Email

Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.

LinkedIn Social Selling

It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.

Increase your sales with successful Lead Generation methods

Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.

Send the form

Case study Quartsoft

Results

Thanks to particular stages of the campaign we helped our client to reach the target group and establish the first contact with it. This translated into obtaining valuable sales leads.

4,5%

Positive Responses

Need

The aim of the campaign was to attract potential customers for Quartsoft. We selected appropriate industries and positions for the specificity of the activity, additionally taking into account the size of the companies, which oscillated within the employment range of 1 to 500. The project was implemented in two countries: Poland and Great Britain.

20,1%

Open Rate

Our solution

In order to achieve the best possible results for our client, we decided to create a profile appropriate to the nature of the market. Focusing our activities on LinkedIn, we developed the content of the message containing the most important advantages of Quartsoft’s offer.

32,6%

Responses

Generate sales leads effectively

We are sales partners for many companies operating in E-commerce. We have the knowledge and experience that enable us to carry out campaigns at the highest level and achieve the best results.

If you are a running company in the E-commerce industry, we recommend that you use our services, precisely because of the nature of the business and the elements that are important when acquiring customers. Lead generation is an innovative solution used by the biggest brands in the world. Our services have the advantage of thorough research, which allows us to create a model of the ideal customer. This, of course, translates into activities that, thanks to personalisation, achieve exceptional results.

Check our clients from e-commerce sector

Meet all the clients

Quartsoft specializes in creating online stores based on Magento. Considering the nature of our client’s business, we have created a profile of an ideal target of Quartsoft offer by selecting appropriate positions, industries, and countries. As a result of the clarification of needs, a campaign was created to obtain B2B leads in two areas: Poland and Great Britain. The content was prepared in both Polish and English, taking into account the specifics of both markets. The campaign received a high rate of positive responses, and thus our client gained valuable business contacts.

Frequently Asked Questions

Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.

Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.

Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.

Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.

Invest in your sales team

Complete the form. We will contact with you within 10 minutes.