Acquisition of customers for an online shop
Learn how to effectively attract customers for E-commerce
Learn how to effectively attract customers for E-commerce
- 28,5k+
- people with management jobs that you can reach in E-commerce
- 370k+
- companies operating in E-commerce
- 17+
- successful campaigns carried out for E-commerce companies
E-commerce – lead generation potential
The world of e-commerce is, in other words, e-commerce between different entities. The 21st century is characterised by technology and a multitude of innovations. No wonder that the market for online shops is constantly developing, including in the B2B sector. More and more people and companies are shopping online, and there are already more than 1.92 billion of e-commerce businesses worldwide. On top of that, 62% of online shoppers make a purchase at least once a month.
E-commerce has many benefits, including 24/7 availability, global coverage, reduced maintenance costs, faster and easier way of launching products on the market, and dropshipping. However, there is also a lot of competition. Is there then a chance to win customers as an online shop?
Of course. There are many different methods on the market that allow us to generate leads for the company, but to stand out from the competition you must keep up with trends and use available technologies.
B2B leads for E-commerce – pay attention to…
What other medium other than the Internet, along with new technologies, can be deemed to play a crucial role in acquiring leads for e-commerce? As much as 63% of shopping offers are placed in the online space. The second important element is the knowledge of the customer and adjusting the activities to their expectations and preferences. To sum up, in order to effectively gain sales leads as an online shop, it is worth thinking about innovative technological methods and customize them according to the needs of the recipients.
What is important for an e-commerce customer?
- user-friendly website,
- method and speed of delivery,
- the appropriate description of the products and availability of information,
- the time it takes for the shop to respond,
- ecology.
In-depth knowledge of the industry
Staying up to date with trends, legal regulations, and labor market needs to effectively identify potential customers and offer them valuable solutions.
Individual approach
Adapting the service to the customer’s needs, as well as appropriately building sales and marketing messages to potential customers, which will allow you to build a relationship more effectively.
The use of technology
Affects effective data management, communication with customers, and tracking the results of marketing campaigns, which improves the lead generation process. (E.g. the Woodpecker platform for automating cold emails).
Network of contacts
An extensive network of contacts in the HR industry, both with potential clients and candidates, is essential for effective B2B lead generation. It is worth investing in long-term relationships with clients, participating in industry events, and actively engaging in the life of the professional community on Linkedin.
So, what are these Lead Generation methods?
Cold Email
Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.
LinkedIn Social Selling
It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.
Increase your sales with successful Lead Generation methods
Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.
Case study Quartsoft
Results
Thanks to particular stages of the campaign we helped our client to reach the target group and establish the first contact with it. This translated into obtaining valuable sales leads.
4,5%
Positive Responses
Need
The aim of the campaign was to attract potential customers for Quartsoft. We selected appropriate industries and positions for the specificity of the activity, additionally taking into account the size of the companies, which oscillated within the employment range of 1 to 500. The project was implemented in two countries: Poland and Great Britain.
20,1%
Open Rate
Our solution
In order to achieve the best possible results for our client, we decided to create a profile appropriate to the nature of the market. Focusing our activities on LinkedIn, we developed the content of the message containing the most important advantages of Quartsoft’s offer.
32,6%
Responses
Generate sales leads effectively
We are sales partners for many companies operating in E-commerce. We have the knowledge and experience that enable us to carry out campaigns at the highest level and achieve the best results.
If you are a running company in the E-commerce industry, we recommend that you use our services, precisely because of the nature of the business and the elements that are important when acquiring customers. Lead generation is an innovative solution used by the biggest brands in the world. Our services have the advantage of thorough research, which allows us to create a model of the ideal customer. This, of course, translates into activities that, thanks to personalisation, achieve exceptional results.
Check our clients from e-commerce sector
Quartsoft specjalizuje się w tworzeniu sklepów internetowych na bazie Magento. Biorąc pod uwagę charakter działalności naszego Klienta, stworzyliśmy wzór idealnego odbiorcy poprzez dobór odpowiednich stanowisk, branż oraz państw. W wyniku sprecyzowania potrzeb powstała kampania mająca na celu pozyskanie leadów b2b na dwóch obszarach: Polski i Wielkiej Brytanii. Treści zostały przygotowane zarówno w języku polskim, jak i angielskim, biorąc pod uwagę specyfikę obu rynków. W efekcie kampania uzyskała wysoki wskaźnik pozytywnych odpowiedzi, a tym samym nasz Klient pozyskał wartościowe kontakty biznesowe.
Frequently Asked Questions
Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.
Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.
Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.
Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.
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