Our client's success story URSUS

URSUS Dystrybucja sells tractors and agricultural machinery from the URSUS S.A. factories. Additionally, it acts as an agent in the sale of such brands as: Akpil, Agro Masz, Talex, Rol/Ex, Metal-Technik, Celikel and Pomot. Its offer also includes professional servicing of agricultural machinery.

The aim of the campaign was to attract B2B clients interested in purchasing new equipment that would support field work and specific solutions that support farms during drought.

The success of our lead generation campaigns is determined by the satisfaction of our client. For this reason, in order to ensure the greatest effectiveness, we place great emphasis on personalizing each element of the campaign. Due to the client’s need to market two specialised products, the campaign was divided into two parts. This enabled us to tailor the messages more accurately to the needs of each recipient group. As a result, one part of the campaign was targeted at people from various industries interested in purchasing new equipment that would support field work (e.g. construction companies, municipalities, airports), and the other at farms interested in the client’s solution. The entire process involved market analysis, creation of the target group, generation of contacts in line with the target, preparation of the message content, and the coordination of the sending of messages to the target group.

Acquiring new customers by means of the Cold mail campaign worked perfectly for URSUS Dystrybucja. Personalisation, professionalism and automation contributed to the successful acquisition of contacts interested in our client’s offer in a short time.