Our client's success story Meetrics

29,4%
Open Rate
32,7%
Responses
4,2%
Positive Responses
1

Customer profile

Meetrics offers a tool responsible for measuring the effectiveness of advertising campaigns. In its offer, it also has the function of verifying the recipients, preventing advertising fraud and brand security. Meetrics can boast over 400 satisfied customers, including L’Oréal, Nivea, Spiegel, Volkswagen and Ferrero.

2

Need

The aim of the campaign was to acquire new customers for Meetrics. The target group were medium and large enterprises specializing in specifically selected industries. The contact persons to whom the message was addressed were: Head/Director/Manager of Marketing or Communication.

3

Our solution

We have designed the LinkedIn Automation campaigns.nnOur action was to analyze the market and the client’s activity in order to create a suitable target to which the content was sent. Additionally, we decided to analyze the content and response model in the initial phase of the campaign in order to change the messages into more effective ones in the further course of the project.

4

Results

By conducting the LinkedIn Automation campaign and creating and analyzing relevant content, we have provided Meetrics with valuable leads from the indicated industries. 

Industry
Multitrade
Country
Europe, Poland
Position
Chief of Marketing, Head of Communication
Service
Linkedin campaign