Our client's success story Grupa IQS

IQS Group is a research agency specializing in conducting market research and creating reports for financial pharmaceuticals, automotive, electronic media industries. It is an agency that takes second place in the ranking of research companies in terms of the number of people surveyed over the Internet. IQS conducts research using CAWI, CATI, CAPI, FGI surveys.

The aim of the campaign was to reach out to Polish regional and artisanal beer producers. The research offered by IQS could help them understand their target—consumers of these types of beer. Large brewing companies were excluded. The priority was to establish relations with owners and sales directors who are interested in the company’s development.

We designed a personalized cold mailing, four-phase, campaign. Based on the criteria, we precisely selected the most suitable target for the company.

Thanks to a well-conducted market analysis and a cold mailing campaign, our client gained a database of high-quality leads that led to the establishment of many fruitful business relationships.