Acquire Clients in Lighting Industry Effectively - InStream Group
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EFFECTIVE B2B LEAD GENERATION

How to acquire customers for the lighting industry?

Learn how to effectively acquire customers for the lighting industry

26 thous.

executives you can reach in the lighting industry

620 thous.

companies operating in the lighting industry

19

of our campaigns successfully carried out for the lighting industry

The Lighting Industry: What is Worth Knowing?

The lighting sector has been present on the market for many years. It is characterized by product and application diversity as well as a stable customer market.As a result, the target group for the lighting sector can be more or less diverse, depending on how wide the product range is. There are three main segments: general lighting, backlighting and automotive lighting. Companies offering lighting solutions range from multinationals to SMEs and small family businesses.

The B2B market is significantly influenced by innovations in the lighting industry. Trends include, for example, Smart Lighting, HCL and LiFi. Therefore, more and more lighting manufacturers and distributors are considering investing in technological innovations, seeing the potential in B2B sales. The fastest growing segment, namely LEDs, constitute an equally important solution in the lighting market.

Why is LED lighting so popular? There are several reasons:

– it is in line with the ubiquitous trend towards energy efficiency,
– the effectiveness of LED luminaires is increasing, thanks to technological development,
– it allows cost optimization (despite the initial investment),
– prices are falling due to increased competition and general availability of LED solutions,
– it has additional functional advantages, e.g. the possibility of personalisation and central control.

Do you want to generate B2B leads in the lighting industry? The following are examples of sectors in which you can look for potential customers: architectural projects, companies looking for standard and “smart office” style solutions, industrial companies, municipalities, medical institutions, educational institutions.

New Markets

Be Effective in Acquiring B2B Leads for the Lighting Industry

Lighting companies face high competition in the market. In addition, their customers often have to spend a lot of time trying to find the right solution among a wide range of products. Customers therefore value professional help and relevant information when choosing a product. Building relationships and offering value-added services obviously constitute an additional asset.

We recommend our lead generation services to companies in the lighting industry. In B2B customer acquisition, one of the key elements of our activity is to create the content of the message sent to the recipient group. Before the message is created, the customer’s business profile is analysed and the analysis of the target group is carried out on the basis of an empathy map.

Based on the above, we can create a message that:
– is effective (high open rate, positive response rate),
– responds to the needs of potential customers,
– reinforces the client’s image as an industry expert.

In order to effectively generate leads, it is worth enriching the content with the benefits of the solution. When writing for offices or manufacturing companies, you can point out that proper lighting can increase productivity and quality of work.

Methods of Lead Capture

Our Reliable B2B Lead Generation Methods

We specialise in generating B2B leads using Cold Email campaigns and Linkedin Social Selling.

What are the characteristics of our campaigns?

HIGH PERSONALISATION – tailor-made recipient database developed through the analysis of the ideal customer, which allows to achieve the highest possible effectiveness.

EFFECTIVE CONTENTS – appropriately structured messages focused on the needs of the recipients in 4 different variants according to the content type (main message, follow up1, follow up2, conclusion).

AUTOMATION – combining personalisation with automation, to respond effectively and quickly to our customers’ needs.

If our B2B lead generation methods are of interest to you, please contact us. We’ll talk through your needs and objectives and come up with the best solution.

WE HAVE EXPERIENCE

Generating B2B leads for lighting company

One of the leading energy companies in the market was looking for an effective way to attract new B2B customers. As part of our cooperation, we decided to implement a Cold Email campaign, aiming to reach people working in key positions in the industry, such as CEO, president, COO, CFO, technical director and marketing director.

The carefully prepared campaign and tailored email content helped generate 45 hot leads, i.e. people interested in our client’s offer and ready for further conversations.

GENERATED HOT LEADS

Responses you can expect

Good morning,

we would like to know more about the energy saving proposal and the possibility of customizing the lighting for our needs. Please contact me tomorrow so that we can discuss the details of cooperation.

Regards

Hi,

I am interested in your LED lighting products. Could you please send me a catalog with prices? In addition, I would like to arrange a meeting for a presentation so that I can see your products live.

Greetings

Good morning,

we are interested in your solutions, especially those resistant to the harsh conditions of our manufacturing plant. Can I ask for a quote for the required quantities of lamps and delivery time?

Greetings

GET READY TO HANDLE LEADS

Frequent questions from potential customers about lighting solutions

As a B2B lead generation agency, we recommend lighting companies to be prepared for questions that may come from potential customers. Solid preparation is key to building trust and understanding customer needs, which in turn translates into success in long-term partnerships. Here are some questions you should be prepared for:

  • Do you have LED, halogen, fluorescent or other lighting?
  • Are your products energy-saving? What are the potential energy savings?
  • What are the main features and benefits of your lighting products?
  • What options are available for lighting installation and assembly?
  • How much time does the warranty last for your products? What does the warranty cover?
  • Do you have experience working with companies in my industry? Can you provide any references?
  • What are your standard lead times? Do you offer express delivery service?
  • Does your product meet the safety standards and certifications of my country?
  • Do you offer lighting design services, such as lighting analysis or selection of optimal solutions for a specific facility?
  • Do you offer intelligent lighting systems?
  • Can you customize products such as non-standard dimensions, colors or finishes?
  • Is it possible to negotiate prices for bulk orders?
  • Do you offer technical support after purchasing your products?

GET 100% OUT OF THE CAMPAIGN

Handling hot leads from Cold Email campaigns in the lighting sector

How to handle hot leads from Cold Email campaigns in the lighting sector? It is crucial to respond efficiently to customers’ interests and present the added value of the products offered. Here are some tips to optimize the process of handling hot leads in the lighting sector.

  • When you receive a response to your cold email, respond quickly. Be ready to provide information and support to the interested customer.
  • Work on understanding the customer’s needs and focus on solving their problems, not just on selling products.
  • Prepare well for conversations with customers by gaining knowledge about the lighting industry and potential questions that may arise.
  • Present the benefits of the lighting products you offer, such as energy savings, increased comfort or efficiency in the space.
  • Build your position as an expert by providing solid advice and sharing your knowledge about the lighting industry.
  • At the end of a conversation with a hot lead, suggest next steps, such as a meeting, product presentation or preparation of a sales offer.

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Sollux Lighting is a modern lighting manufacturer. Therefore, it wanted to reach out and establish cooperation with online shops selling lighting or interior furnishings. The area where the company wanted to gain leads was Germany, Great Britain, the United Arab Emirates, France, Italy, and Spain. To achieve our Client’s goal, we conducted the Cold Email campaign, thanks to which we gained valuable business contacts.

See the details of Sollux Lighting’s case study


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