Generating leads for Sollux Lighting [CASE STUDY] - Instream Group
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OUR CLIENT SUCCESS STORY

Sollux Lighting

48,9%

Open Rate

17,7%

Responses

11,1%

Positive Responses

Market

Internet shops

Country

France
Germany
Italy
Spain
UAE
United Kingdom

Position

Purchasing / Sales / Commercial Director, President

Service

Obtaining B2B leads

Client’s profile

Sollux Lighting is a Polish manufacturer of modern lighting. It cooperates with experienced craftsmen in Europe and is a partner of many European e-commerce brands.

Client’s aim

The aim of our cooperation was to gain valuable business contacts who would be interested in introducing Sollux Lighting products to their e-commerce stores. The area where the company wanted to gain leads was Germany, Great Britain, the United Arab Emirates, France, Italy, and Spain.

Our solution

In order to achieve our client’s goal, we created a Cold Email campaign addressed to online shops selling lighting or interior design. As part of the campaign, we conducted research and thorough market analysis to create a database of contacts with the highest potential interests. In further stages, we prepared the professional content of the message and sent it to the target group. Our Project Manager coordinated the progress of the campaign and communicated the results to our Client.

Results

We successfully reached a wide range of people who showed interest in the Sollux Lighting offer. As a result, our client received valuable business contacts and the goal of the campaign was achieved.