Lead Generation - Instream Group
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Lead Generation

Acquiring B2B customers is our passion!

Linkedin Social Selling

We conduct activities for our clients using the LinkedIn platform. We specialize in social selling, which is increasingly a new tool supporting the sales process of companies. Our service allows you to professionally generate high-quality leads, build business relationships and increase the recognition of your personal and corporate brand.

  • new sales channel
  • personal & company branding
  • marketing and sales activities
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Cold Mail campaign

We support our clients' sales process with personalized Cold Email campaigns. We help establish relationships and acquire customers through short and direct messages, tailored to a mutually defined recipient group. Our activities translate into generating valuable and verified sales leads for our clients.

  • wide receiving group
  • the ability to contact selected companies
  • allows to obtain the scale of operations
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Inbound Cold Email

Get value from your website traffic by identifying and engaging visiting businesses through our Inbound Cold Email service. The combination of innovative visitor identification tools and proven Cold Mailing strategies allows you to reach key decision-makers of companies that are looking for your solution.

  • identification of website visitors
  • contact with companies which didn't leave any data
  • reaching customers looking for solutions
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LEAD GENERATION CAMPAIGNS

How will we generate leads for your company?

Our campaigns enable effective sales support. We offer high personalization of the recipient group and messages addressed to potential customers. Many years of experience and a professional approach to the work performed result in the high quality of our services. We treat customers as business partners, so when planning a B2B lead generation campaign, we discuss the available combinations step by step that will effectively support the sales process.

  • 01

    Needs analysis & planning

    For each of our methods (Cold Email, Linkedin Social Selling, Inbound Cold Email), we start with a deep analysis of the client's needs and goals. We identify the target audience, develop a behavioral profile of the potential client and determine the scope of activities. In the case of ICM, we additionally estimate traffic on the client's website and install the necessary applications to collect data.

  • 02

    Defining KPIs

    Regardless of the chosen method, in close cooperation with the client, we define key performance indicators (KPIs) for the project. For Cold Emailing, we focus mainly on the guarantee of obtaining Hot Leads, while for LinkedIn Social Selling we take into account both measurable and non-measurable indicators related to the scope of activities.

  • 03

    Start of work

    In the case of Cold Mailing, we focus on preparing a personalized and up-to-date contact database and creating effective e-mail content based on behavioral analysis, fully compliant with the GDPR. At Linkedin Social Selling, we work on optimizing the customer profile and implementing marketing and sales strategies. For Inbound Cold Email, we initiate the process by collecting data about website visitors, and then using this information, we implement advanced Cold Email campaigns based on our proven strategy.

  • 04

    Reports

    Regardless of the chosen method, it is crucial for us to maintain full transparency and ensure continuous communication with the client. We systematically present reports on the achieved effects and progress in project implementation. In the case of Cold Mailing and Inbound Cold Email, our process is complemented by the effective transfer of Hot Leads that are ready to start further stages of sales. In the case of LinkedIn Social Selling, the scope of cooperation and final results are tailored to the individual needs and choices of the client.

Clients

Your success is our goal

Find out more about completed projects

1 500+

Clients worldwide

We base all cooperation on trust and commitment

80+

B2B markets

We conduct campaigns in Poland, as well as worldwide

5+

Years of experience

We are professionals with a passion for sales

260

Open projects

We are always ready to establish a new cooperation

B2B lead generation
What makes us stand out?

Human Insight

Our activities largely assume understanding the client's needs and concerns. By asking the right questions, we learn about the most important aspects of the client's business. This allows us to conduct lead generation campaigns precisely, individually and effectively. Throughout the duration of the project, our team watches over the quality of the services provided. We are distinguished by proprietary technology and the direct support of a consultant.

Technical assistance

Regardless of the method of customer acquisition chosen, we support the process at every step. We provide tips on the specification of settings, make all necessary configurations, and above all, we remain available and ready to answer questions.

Methodology

We acquire high quality B2B leads using Cold Mail and Linkedin Automation. For each project, we use personalization in accordance with the characteristics of the contractor's industry. We create foundations for building relationships with potential clients and verify the readiness of leads to become clients. We communicate in accordance with our own, proven schemes.

Security

Legal compliance issues are very important to us. That is why our company has a legal department which takes care of these aspects at every step of the lead generation process. That is why all our activities are 100% compliant with the GDPR. We guarantee not only effectiveness, but also security. We also provide support in the event that any questions about legal issues from potential clients arise during the campaign.

CLIENTS

Trusted by over 1 500 companies worldwide

Meet all the clients

InStream Group turned out to be a competent partner in building business relations and expanding our sales operations. Their work is precise and guarantees high quality leads generation.

Hubert Paczkowski

Sage

FAQ

Get to know answers to frequently asked questions

We build the base for the Cold Email campaign based on sources available on the Internet, but also on our proprietary solutions and our partners. What distinguishes us from other companies in the industry is that each record is prepared semi-automatically, which means that there is always a person who finally verifies the accuracy of the entered data.

Unfortunately, there is no way to do the test. A well-prepared campaign requires thorough target analysis and understanding of the product or service you offer. Based on this data, the copywriter prepares content and the team from the implementation of databases looks for the right companies and decision-makers. In addition, we verify the configuration of the box and its deliverability. The need to perform these activities means that shipping to a small number of companies is almost as time-consuming as it is several hundred. However, in the case of the Social Selling campaign, it is a long-term strategy that can be resigned at any time.

We operate in every country and we know the specificity of individual markets very well. Depending on the country, the copywriter adjusts the form of communication in such a way that the submitted cooperation offer is best received. We run campaigns to companies from Poland, Europe but also the Middle East, Africa, the USA and Latin America.

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