South Africa: B2B customer acquisition - Instream Group
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Generating leads in South Africa

Learn how to effectively attract customers in South Africa

310 thous.

people with management jobs that you can reach in RSA

550 thous.

companies operating in RSA


successful campaigns in RSA

Specific of generating B2B leads in the RSA

The acquisition of B2B customers in the RSA market is becoming an increasingly popular phenomenon. Rapid development and interesting business opportunities make local companies interested in new technologies, IT solutions, and marketing services.

In addition to the high growth potential, this area is actively adapting to the European lifestyle. What the Old continent exports to Africa is primarily machinery and parts, electrical and mechanical equipment, various means of transport, and chemical industry products.


Acquire leads from the RSA market

The RSA market is growing, and our campaigns with it. We have successfully completed projects in this area.

To effectively reach customers in South Africa, it is necessary to get acquainted with the customers’ needs and to properly define the recipient group. An important element is also the creation of properly matched messages. In RSA, there are different official languages spoken, including English. Due to the international character of the country, communication with potential customers can be conducted in this language.

We create tailor-made sales campaigns on the African market using methods such as:

  • Cold Mailing
  • Mass Mailing
  • LinkedIn Automation


Check our campaigns for foreign markets

Meet all the clients

DocuWare is one of the leading providers of DMSand IT solutions. Because of the launch of its product – a document management system – to a new market, the company noticed the need to establish new business relationships. The cold email campaign has helped generate B2B leads in South Africa and reach people interested in the solution. 

See the details of Docuware’s case study

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