Generate B2B leads in pharmaceutical sector

Learn how to effectively acquire customers for the pharmaceutical industry

Learn how to effectively acquire customers for the pharmaceutical industry

21,8k+: executives you can reach in the pharma industry
73k+: companies operating in the pharmaceutical industry
14+: of our campaigns successfully conducted for the pharmaceutical sector

Pharmaceutical Market – Generate Leads Effectively

Pharmaceutics represents a high degree of innovation. It is a constantly evolving industry investing in research and development. It is particularly distinguished by a number of very demanding regulations and standards that affect the complexity of production.

Due to its nature and application, the pharmaceutical market is always in demand and the demand for pharmaceutical products has been increasing over time due to the ageing population in developed countries, rising incomes and the development of health care systems.

Representatives of pharmaceutical companies can look for their potential B2B customers in the following sectors:

– specialised machinery and equipment,
– dedicated systems for the pharmaceutical industry,
– systems for production,
– CRM, DMS, BMS systems,
– medicines, supplements,
– medical accessories.

Acquire B2B Customers in the Pharma Industry

As InStream Group, we have carried out numerous lead generation campaigns for over 1000 clients, in 50 markets worldwide, including companies in the pharmaceutical industry.

Relevant target group. Which people/organisations need the solution offered? Which area is best to focus on? Up-to-date contact database.
Communication. Ensuring that messages are understandable to the recipient, especially in the pharmaceutical segment. Focusing on customer needs and benefits. Finding common denominators.
Way of reaching out to leads. For direct contact of a business nature, it is worth using the LinkedIn platform, which offers many sales support features.

In-depth knowledge of the industry

Staying up to date with trends, legal regulations, and labor market needs to effectively identify potential customers and offer them valuable solutions.

Individual approach

Adapting the service to the customer’s needs, as well as appropriately building sales and marketing messages to potential customers, which will allow you to build a relationship more effectively.

The use of technology

Affects effective data management, communication with customers, and tracking the results of marketing campaigns, which improves the lead generation process. (E.g. the Woodpecker platform for automating cold emails).

Network of contacts

An extensive network of contacts in the HR industry, both with potential clients and candidates, is essential for effective B2B lead generation. It is worth investing in long-term relationships with clients, participating in industry events, and actively engaging in the life of the professional community on Linkedin.

We will generate B2B leads for you

We are our customers’ Partner. If you are short of time and want to relieve your sales team or if you are looking for new and innovative solutions to quickly attract people interested in your offer, please contact us. We will select the best solution for you and deliver valuable B2B leads in line with your expectations.

Case study Envitum

Results

Our cooperation with Evitum resulted in reaching people with the highest potential interest in the offer, thanks to which we obtained a high rate of positive responses.

12,5%

Positive Responses

Need

By means of a lead generation campaign, Evitum wanted to acquire new distribution channels for diagnostic equipment and natural dietary supplements.

55,4%

Open Rate

Our solution

We ran a Cold Email campaign that was segmented into three recipient groups: diet counselling centers, supplement wholesalers and medical and beauty wholesalers/stores. The target also took into account the locations and managerial positions of the contact persons. In further stages, we prepared messages that were sent to the generated contact base. The contents were personalised for each specific recipient group, and the entire mailing process was coordinated by a dedicated Project Manager.

31,5%

Responses

So, what are these Lead Generation methods?

Cold Email

Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.

LinkedIn Social Selling

It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.

Increase your sales with successful Lead Generation methods

Wondering how our approach could enchance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.

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Meet our clients from the pharma industry

Meet all the clients

One of our clients from the pharmaceutical industry is Evitum, a company that offers natural dietary supplements and diagnostic equipment. As part of our cooperation, we carried out a Cold Email campaign to reach people interested in the Client’s products. The service was personalised for Evitum’s needs, and the whole process was supervised by a dedicated Project Manager, taking care of the campaign’s effectiveness. As a result, we acquired valuable B2B leads.

Frequently Asked Questions

Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.

Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.

Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.

Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.

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