Valuable Leads in Pharmacy | Case Study - Instream Group
Skip to content

OUR CLIENT SUCCESS STORY

Evitum

55,4%

Open Rate

31,5%

Responses

12,6%

Positive Responses

Market

Multi-industry

Country

Europe
Poland

Position

CEO, Purchasing Manager, Network Development Manager

Service

Increasing B2B sales

Client Profile

Evitum is a company committed to making people live healthier and with greater awareness of their health thanks to unique diagnostic methods. They offer nutritional supplements and equipment for detailed body testing for allergies, hormones, viruses and more.

Request

By means of a lead generation campaign, Evitum wanted to acquire new distribution channels for diagnostic equipment and natural dietary supplements.

Our Solution

We ran a Cold Email campaign that was segmented into three recipient groups: diet counselling centers, supplement wholesalers and medical and beauty wholesalers/stores. The target also took into account the locations and managerial positions of the contact persons. In further stages, we prepared messages that were sent to the generated contact base. The contents were personalised for each specific recipient group, and the entire mailing process was coordinated by a dedicated Project Manager.

Result

Our cooperation with Evitum resulted in reaching people with the highest potential interest in the offer, thanks to which we obtained a high rate of positive responses.