Average Deal Size is an indicator of how much money a customer has spent on your product or service in a single transaction.
To increase Average Deal Size, the following should be kept in mind:
– don’t start your offer presentation with a discount offer, grant it only when necessary (each discount granted requires you to get another deal to fulfill the plan),
– customers do not always focus on the price, the value of the product or service is very important to them,
– extend the customer’s purchase, e.g. offer a case and tempered glass for the phone.
How to calculate?
Average Deal Size = total order value / number of orders in the given period