Average Deal Size - Instream Group
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Average Deal Size

Average Deal Size is an indicator of how much money a customer has spent on your product or service in a single transaction.

To increase Average Deal Size, the following should be kept in mind:

– don’t start your offer presentation with a discount offer, grant it only when necessary (each discount granted requires you to get another deal to fulfill the plan),
– customers do not always focus on the price, the value of the product or service is very important to them,
– extend the customer’s purchase, e.g. offer a case and tempered glass for the phone.

How to calculate?

Average Deal Size = total order value / number of orders in the given period

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