ACQUIRE CUSTOMERS ON THE NORWEGIAN MARKET
How to generate B2B leads in Norway?
Find out how to effectively attract customers in Norway
Learn proven methods for generating B2B leads in Norway. Contact us and effectively use the potential of the new market.
4,2 thous.
people with management jobs that you can reach in Norway
660 thous.
companies operating in Norway
18
successful campaigns carried out in Norway
Get to know the specifics of the market and generate leads in Norway
Before you start acquiring B2B customers in Norway, you need to know that the Norwegian market is, above all, absorbent, strong, stable and constantly developing. It is worth mentioning that Norway is one of the richest countries in the world, with a per capita fortune of 91,000 USD. This is largely due to the sale of crude oil and natural gas (95% of gas is exported to the EU market), which translates into a high standard of living for Norwegians.
For this reason, we notice above-average results and many valuable leads in Norway, such as Norwegian companies from the transport, production, or mining and machinery industries. Norway’s strong point is also technology, which is positioned at a high level. It is also a country rich in fish, wood, and metal ore resources. However, this does not exhaust the possibilities and potential of acquiring business contacts from Norway.
Weaknesses of the Norwegian market: high fiscal burdens, difficult geographical and climatic conditions, high fuel prices, and exposure to changes in raw material prices.
Countries that frequently cooperate with Norway include the Scandinavian countries, Great Britain, Germany, China, and the United States.
EXPORT TO NORWAYKey indicators for the Norwegian market
These are the most important indicators of the Norwegian economy that will allow you to better understand the new market and effectively implement your expansion strategy.
4 (1-180)
Corruption Perceptions Index
The indicator determines the level of corruption in the public sector, i.e. abuse of entrusted power for private profit. The basis of the meter is, among others, expert assessment.
19 (1-126)
Global Innovation Index
Country ranking published by WIPO, which takes place every year. The evaluation criteria take into account countries’ innovation skills and achievements.
9 (1-190)
Doing Business
The indicator determines the ease of doing business (analysis of legal regulations and bureaucracy). The World Bank is responsible for the development.
12 (1-180)
Index of Economic Freedom
An indicator indicating the restrictiveness of regulations and the scale of government intervention in the economy, published by WSJ and the Heritage Foundation.
EXPORT TO NORWAYWhat is worth exporting to Norway?
When considering expansion into the Norwegian market, companies from various countries should pay attention to the specificity of this market and what Norway is most likely to import. The Norwegian market is open to a variety of products and technologies, and properly selected goods can find their place there.
The key sectors in which Norway has a strong demand for imports are the automotive, energy, technology, computer and shipbuilding industries.
Therefore, vehicle manufacturers and car parts suppliers will find high export potential here, especially those specializing in electric and hybrid vehicles, which corresponds to Norway’s pro-ecological aspirations. The energy sector also offers great opportunities, particularly in the area of refined petroleum products, which is important given Norway’s position as a major oil producer.
Technology and computer companies can take advantage of Norway’s openness to modern solutions and technologies by introducing advanced products to the market. The shipbuilding industry, in turn, due to the large import of passenger and cargo ships, is an attractive market for companies specializing in the production and servicing of ships, supported by Norway’s rich maritime tradition.
Expansion into the Norwegian market is an opportunity to increase turnover, gain valuable experience, establish international business contacts, and develop in a dynamic environment. It is important to remember Norwegian values and culture, which will allow you to build lasting and fruitful trade relationships.
New MarketsCustomer acquisition on the Norwegian market
Implementing a lead generation campaign in Norway requires attention to good practices, but also taking into account specific cultural and legal aspects. Proper adaptation to these criteria will certainly ensure a more effective establishment of business relationships on the Norwegian market.
What is unique about acquiring customers from Norway?
First of all – the language barrier. It is important to adapt communication to different languages, both official ones – such as Norwegian, and those used by ethnic minorities. This approach demonstrates our respect for culture and diversity in Norway, which certainly increases our credibility and encourages cooperation.
We also cannot forget about the importance of recommendations from other customers in this Scandinavian country. Positive reviews and concrete evidence of the effectiveness of our activities may be the key to gaining the trust of future partners.
It is also worth emphasizing that Norwegians attach great importance to transparency and honesty in business activities. Investing in long-term relationships based on mutual trust and openness brings many benefits.
LEAD ACQUISITION METHODS How to acquire B2B leads on the Norwegian market?
We have been successfully generating B2B leads from Norway and other countries around the world for over 5 years using two methods: Cold Email and Linkedin Social Selling.
Why them? Over 2,000 completed projects allow us to confidently present these methods as one of the most effective ways to increase sales and build new business relationships. Our clients from all over the world have optimized the functioning of their sales departments, saved time, and above all, increased sales thanks to new business contacts.
So, what are these lead generation methods?
Cold Email is a lead generation method that involves initiating e-mail contact with potential customers or partners with whom you have not had contact before. Such action aims to establish a business relationship focused on the needs of a potential client.
LinkedIn Social Selling is an effective method of generating B2B leads, using the LinkedIn platform to build and maintain relationships with potential customers and partners to support sales processes. It is based on sharing valuable content, interacting with recipients, and using LinkedIn tools to identify and contact appropriate decision-makers.
INCREASE SALES WITH EFFECTIVE LEAD GENERATION METHODS
If you are curious about how our methods could support your business, we will be happy to tell you more. Send a message and our specialists will contact you.
OUR EXPERIENCECold Email campaign result - 160% of the target achieved!
When we talk about the effectiveness of our lead generation strategies, we like to highlight them with specific results and case studies. We repeatedly not only meet our customers’ expectations, but also exceed them. A perfect example is the Cold Email campaign for the Norwegian market. The result was the acquisition of as many as 46 Hot Leads interested in establishing cooperation.
And how did we achieve this result? We have developed a personalized Cold Email campaign addressed to potential partners in Norway and Sweden. We took into account criteria such as location, industry and positions, which allowed us to precisely reach our client’s target group. The messages were linguistically adapted to both countries, and the content of the messages met the needs of the local recipient.
Thanks to a well-thought-out campaign focusing on key decision-makers in enterprises, we managed to significantly accelerate the sales process, which translated into increased revenues for our client.
GENERATED HOT LEADSThe answers you can expect
Good morning,
we are interested. Could we discuss some additional aspects such as price and terms?
Regards
Good morning,
I will be happy to conduct further discussions with you in this area. Please call me tomorrow at 11:00.
Regards
Good morning,
Thank you for your message. Please send me a case study and details to better understand how you can help us.
Regards
COOPERATION WITH LEAD GENERATION AGENCYWhy generate leads with an agency?
Obtaining B2B leads on your own may provide certain benefits, especially if the company has appropriate internal competences. However, not every organization has the necessary time and resources to effectively conduct such activities. In this context, working with a professional partner when generating B2B leads in Norway becomes extremely attractive and offers many advantages:
- Market knowledge: A professional partner has in-depth knowledge of the Norwegian market, its specifics, and requirements. Thanks to this, it is able to adapt the lead generation strategy to local conditions and preferences of potential customers.
- Access to tools and technologies: Cooperation with experts provides access to modern tools and technologies that facilitate identification, segmentation, and communication with potential customers.
- Effectiveness of activities: B2B lead generation specialists have proven methods and experience that translate into higher effectiveness of activities and better ROI.
- Knowledge of legal aspects: The Norwegian market, like other European markets, has its specific legal regulations, e.g. in the field of personal data protection. Cooperation with professionals ensures compliance with applicable regulations.
- Language and cultural barriers: A partner with experience in the Norwegian market will help you overcome language and cultural barriers, which is crucial for successfully establishing business relationships.
- Saving time and resources: Instead of investing time and resources in building internal competences, companies can focus on their core business by entrusting lead generation to specialists.
Cooperation with InStream Group met all the requirements. Their team truly helps with business growth – they want to understand your needs and find out exactly what you want in order to reach the set goal together. I highly recommend working with them.
Cezary Kożon
FastWhiteCat
PREPARE TO HANDLE LEADSHow to conduct an effective sales conversation after the initial acquisition of B2B leads?
Before starting a conversation with a potential customer in Norway, it is worth considering not only questions related to the offer, but also cultural aspects. Respecting traditions and public holidays, such as Constitution Day (May 17) in Norway, can gain customer favor. When talking to a Norwegian, remember to show empathy and understanding of their culture and business values. Avoid being pushy and focus on building long-term relationships based on trust and mutual understanding, which is the key to success in the Norwegian business environment. When preparing for the interview, take a general look at the questions that may be most frequently asked by Norwegians in the context of your industry or offer.
Here are some sample questions that can help salespeople effectively prepare for such a conversation:
- What is the customer’s idea of an ideal product or service?
- What benefits does the customer expect from our offer?
- How did the customer realize that they needed such a service or product?
- What criteria are key for the client in the decision-making process?
- Who is the decision-maker? What is his position and role?
- Does the client have a specific deadline to start cooperation?
- What budget is available with the client for this project?
- Has the client already received any previous quotes or offers?
MAKE 100% USE OF THE CAMPAIGNEffective sales offer for B2B leads in Norway
An effective sales offer is a key element of the sales process that can convince a Norwegian customer to choose your product or service. Therefore, it is worth devoting time and care to its proper preparation.
Here are tips on how to prepare an effective sales offer for customers from Norway:
- Match the offer to the customer’s needs: Make sure that the offer fully reflects the needs and expectations of potential customers.
- Language and culture: Although many people in Norway speak English, appreciating the Norwegian language in business communication can have additional benefits.
- Highlight your company: Present your company, its values, experience, and advantages in an interesting and compelling way.
- Provide all relevant information: Include a product/service description, price, payment terms, delivery, warranties, and other necessary information in your offer.
- Avoid generalities: Avoid using generic words and features that can be found in offers from competing companies. Instead, provide specific examples of success and results for clients in your industry.
- Use references and opinions: Obtaining positive opinions from other clients operating on the Norwegian market can significantly increase the credibility of your offer.
- Monitor customer behavior: If possible, use tools to analyze the behavior of potential customers towards your offer to find out which pages interested them and which ones they missed.
- Take care of aesthetics: Make sure that your commercial offer is clear and graphically consistent with the brand’s style to create a consistent impression.
- Regulatory compliance: Make sure your offer complies with local regulations, including data protection regulations.
- After-sales support: Providing after-sales support, such as service, consultation, and training, can be the key to establishing long-term relationships.
MORE THAN 1 000 COMPANIES FROM ALL OVER THE WORLD HAVE TRUSTED USCheck our campaigns for foreign markets
IDEGO provides software based on languages such as Python and Django. IDEGO wanted to present its product to the audience potentially interested in a business partnership. For this purpose, we have conducted campaigns to acquire b2b leads that would meet the needs of the client using chosen search criteria. One of the filters used was the area of activity, in this case Spain, Portugal, and Ireland, and in later stages Sweden, Denmark, Norway, Belgium, the Netherlands, Luxembourg, and Finland. The generation of leads for IDEGO was conducted with Linkedin Automation method, but we also had the opportunity to implement the Cold Email method.
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