OUR CLIENT SUCCESS STORY
Coolfinity
48%
Open Rate
11,8%
Responses
8,1%
Positive Responses
Market
Multi-branch
Country
Africa
Asia
South America
Position
Sales Director, Marketing Director, CEO, Purchasing Director
Service
Cold Mailing
Client’s profile
Coolfinity is a start-up technology company that stands out for its product, namely the new IceVolt cooling technology. It enables reliable cooling for up to two days with only 6 hours of power supply per day.
Client’s aim
Due to the characteristics of our client’s business, we had to reach out to highly specified companies that showed interest or need for an innovative and functional refrigerator. We chose, among others, the dairy sector, beverage producers, distributors of alcohols, and medical products requiring refrigerated storage. The acquisition of b2b leads involved a wide range of activities aimed at the foreign market, e.g. Brazil, Kenya, Indonesia, the Philippines, India, Guinea, and many others. The people the company wanted to contact were the Sales / Marketing Director, CEO, and Purchasing Director.
Our solution
We prepared a Cold Email lead generation campaign. In the first stage, we got to know our Client’s activity in order to understand its product and the company’s needs. The result was a profile of the ideal client, which consisted of specific industries, size, and location of plants, and the decision-makers the company wanted to contact. In addition to the lead generation itself, a series of 4 emails were prepared in the next steps. As always, the messages were created on the basis of the Empathy Mapping method which allows us to better understand the needs and thoughts of the recipient group. When sending messages to potential customers, our Project Manager monitored the progress of the campaign and informed the customer about its results.
Results
The lead generation campaign conducted for Coolfinity was a success. We achieved a high response rate and gained valuable business contacts.
