DOOR

Client’s profile

DOOR is a professional training company that brings together experts and enthusiasts with many years of experience both in business and in working with workshop participants. In DOOR’s offer there is a wide range of training courses created to realize the goals of both the organizations and individuals. It has been operating on the global market for 35 years now, and have trained a million people in 90 countries, thanks to 1000 certified instructors working for DOOR worldwide!

Client’s aim

The acquisition of b2b customers for DOOR was aimed at reaching companies interested in the development of their employees’ skills. As this was already our 3rd campaign for DOOR, we knew and understood the needs of its customers. Therefore, this time we decided to focus on the sectors of industrial processing and production companies and suppliers of electricity, gas, steam, hot water, and air for air conditioning systems. Collaboration with the Polish branch involved, obviously, a focus on the domestic market, that is why we selected 5 key voivodeships where the client wanted to target: Mazowieckie, Łódzkie, Małopolskie, Wielkopolskie, and Kujawsko-Pomorskie. Taking into account the specificity of DOOR’s business, the messages to the recipients were oriented towards the need for development and pointed out the advantages of learning and acquiring new competences through training. The aim of our activities was also to reach decision-makers in the company; therefore, the target group of the campaign were Directors and HR Managers as well as Managers of the Learning and Development Department.

Our solution

Since the first project for DOOR, we have always implemented campaigns using the Cold Email method. The results of earlier lead generation campaigns allowed us to draw conclusions that this is the most efficient way of acquiring customers for our Partner. Having knowledge about the scope of DOOR’s activity, we were able to verify the goals and adjust the recipient group to them. In further stages, we focused on acquiring contacts according to target criteria. Once the database was ready and accepted by the Client, we could start sending personalized messages to potential recipients.

Our Project Manager took care of the communication with the DOOR company and supervised the progress of the campaign. The messages were sent in a series of 4 emails, which allowed us to achieve a high response rate.

Results

The campaign for DOOR was successful. Thanks to our databases that we constantly updated we were able to reach the group of people who perfectly matched the Client’s target profile. Therefore, we gained valuable business contacts who showed interest in our Client’s solution.