CASE STUDY: Generating B2B leads for XOXO Wifi - Instream Group
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OUR CLIENT SUCCESS STORY

XOXO Wifi

46,3%

Open Rate

34%

Responses

4,3%

Positive Responses

Market

Multitrade

Country

Europe
Poland

Position

C-level

Service

Obtaining B2B leads

Customer profile

XOXO Wifi is a company that reaches all over the world. They offer a mobile router that automatically connects us with the best network in a given place, regardless of the operator. You can save up to 95% on roaming when travelling abroad and your data is always safe. Additionally, the product can be connected to up to 5 devices.

Need

The aim of the campaign was to increase sales of the offered product. We have adapted the relevant sectors, such as the hotel industry, international trade and cooperation, aviation industry, logistics and supply chain. The target was divided into two sizes: small and medium and large enterprises. The decision-makers were: CEO, Director/Manager for Purchasing, Global/National Sales Manager/Director/Chief.

Our solution

The campaign has been divided into 5 target groups. After receiving the necessary information about the client’s needs and objectives, we did market research and adjusted the criteria accordingly. A database of potential consumers and message content was created. The whole project was implemented by means of LinkedIn Automation campaign, and the account on which we worked was transferred to the client. Posts on XOXO Wifi’s offer were also posted to disseminate information about the product.

Results

The campaign achieved a high response rate and provided valuable contacts for our client. By uploading posts, the company spread information about the offered product.