Walk - Instream Group
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OUR CLIENT SUCCESS STORY

Walk

41,4%

Open Rate

36,2%

Responses

14,8%

Positive Responses

Market

Multitrade

Country

Europe
Poland

Position

C-level

Customer profile

Walk is a marketing agency operating on the market since 2006. It provides its clients with numerous services, such as creating strategies and communication for brands, implementing digital media campaigns, organizing events, conducting PR activities in accordance with the lean philosophy. The company has repeatedly received awards in industry competitions, such as: Cannes Lions, KTR, EFFIE, Eurobest, Golden Drum, Sabre Awards, MP Power Awards or Kreatura. 

Need

The aim of the campaign was to reach corporations operating in the trade, pharmaceutical, FMCG, telecommunication, financial and automotive sectors. Poland is a desirable country for companies. The client wanted to reach people responsible for marketing, communication or shopping. Optionally, brand directors could also be the contact persons.

Our solution

After initial preparations, i.e. getting acquainted with the market and developing the analysis, we moved on to generate contacts using the cold mailing method. The database contained the desired target group to which the content was addressed.

Results

The campaign has achieved more than just its goal. It reached a wide audience and met with great responsiveness, and most importantly, gained valuable business contacts. 

It was the first project for Walk, but definitely not the last one. We have implemented further ideas and we are still working.