SmartWays

Client’s profile

SmartWays is a recruitment services company operating in the EMEA markets. It manages the entire recruitment process, finding employees with specialized competencies. It offers dedicated techniques to facilitate the hiring of new people. It supports both recruitment process outsourcing, Talent Mapping and Executive Search. It also assists in the activities of HR teams. This company decided to use our lead generation service for its activities.

Client’s aim

The aim of the campaign was to reach companies that need help in the recruitment process for positions for employees with unique skills. To meet the Client’s needs, we selected highly specialized companies as recipients of our lead generation activities. The industries we decided to reach include IT, pharmaceuticals, industrial automation and biotechnology. Our message was targeted at medium and large companies located in Switzerland.

Our solution

Due to the specific nature of the Swiss market and the profile and aim of our client, we carried out a lead generation campaign using the Cold Email method. In the first stage, we carefully analyzed the structure of SmartWays’ business. We prepared a market analysis taking into consideration the company’s aim. Next, our specialists selected an individually tailored database of recipients for the campaign. The next step was to prepare engaging content, in which we included the most important principles of Swiss business culture.

Results

Preparing a customised campaign and paying particular attention to tailoring the content to the audience has brought SmartWays valuable business contacts.

This was yet another successful campaign for SmartWays. Thank you for your trust.