Campaigns that support sales | CASE STUDY - Instream Group
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OUR CLIENT SUCCESS STORY

PIKSEO

60,1%

Open Rate

23,6%

Responses

4,9%

Positive Responses

Market

Energy

Country

Europe
Poland

Position

CEO, Owner

Service

Increasing B2B sales

Client’s profile

PIKSEO is a company providing comprehensive e-marketing and SEO services, present on the Polish market for years. Our client has already launched campaigns for companies such as Frito Lay, Karcher or Best Western. The team is distinguished by using highly personalized services and the selection of appropriate tools for the client.

Client’s aim

The aim of PIKSEO was to reach small and medium-sized companies from all over Poland operating in the power industry, with emphasis on manufacturers and sellers of solar panels and manufacturers and sellers of COPL boilers. Thanks to dedicated services, the team supports both small and medium-sized companies. Preferred contact persons were decision-makers on positions such as owner, CEO, director.

Our solution

We designed a campaign for our client using cold email method as the main contact tool. We proposed a solution tailored to PIKSEO’s needs, which addressed the specific marketing challenges faced by companies from the energy sector, considering their size and knowledge in this area.

Results

We managed to achieve a high positive response rate, thanks to the precise adaptation of the mailing content to the needs of recipients. The leads acquired converted into valuable business relationships.