Grand Logistics

Client Profile

Grand Logistics is a transport company established in 1999. It operates in Poland as well as in the international market. It specialises in transporting food and industrial goods. The company’s highest value is customer satisfaction and therefore Grand Logistics invests in IT system improvements in order to make transport localization as easy as possible.

Need

The aim of the campaign was to reach companies looking for a transport company or those satisfied with existing cooperation with carriers. To meet the client’s needs, we have selected industries that require external carriers in their operations. With this in mind, we prepared a lead generation campaign targeted at, among others, the pharmaceutical industry, retail chains and the e-commerce market.

Our Solutions

Due to the industry specification and our client’s need, we opted for the Cold Mailing method to implement the campaign. At the initial stage, we focused on a thorough analysis of Grand Logistics’ business. In the next step, we analyzed the market. Then, our specialists prepared a database of campaign recipients corresponding to the needs of our client. Our team created engaging content, taking into account the behavioral profile of potential customers.

Result

We created a B2B lead acquisition campaign relevant to Grand Logistics’ needs. We tailored the content to the market of potential customers. All the combined activities provided our client with valuable business contacts. The campaign was a great success.