OUR CLIENT SUCCESS STORY
Exadel
43%
Open Rate
28,1%
Responses
7,9%
Positive Responses
Market
Multitrade
Country
Europe
Poland
Position
Sales Director, IT Director, General Manager
Service
Cold Mailing
Customer profile
Exadel has been operating on the market for 20 years and has 18 locations in the United States and Eastern Europe. It deals with software solutions, digital marketing technologies, mobile applications and more. International human and technological resources enable the company to work in the global marketplace.
Need
The client wanted to reach the companies in the TOP 300/500 rankings located in Poland with the announcement. The campaign was divided into 3 parts according to the positions: Sales Director, IT Director and General Manager.
Our solution
A cold mailing campaign was carried out on the basis of a needs and market analysis. Apart from dividing the campaign into 3 series, we decided to prepare personalized content for each of them, referring to specific positions. All the conditions were taken into account in the project.
Results
The campaign was a success. We helped the client to reach appropriate target groups and gain valuable business contacts.
