OUR CLIENT SUCCESS STORY
AdNext
40,1%
Open Rate
16,5%
Responses
7%
Positive Responses
Market
Multitrade
Country
Europe
Poland
Position
C-level
Service
Increasing B2B sales
Customer profile
Adnext/PushAd makes people come back to you. It offers a PushAd tool, i.e. short messages delivered via web browsers that allow you to build a database of potential customers who want to be informed about products, promotions and news on your website. This is the most effective way to reach users, even after they have left your website.
Need
The client wanted to reach Internet publishers, travel agencies and e-commerce companies operating in Poland in order to offer their products. We decided to choose positions according to the following criteria: smaller companies – CEO, e-commerce companies – Sales Manager/Director, E-commerce Manager/Director, publishing companies – CMO, Marketing Director. The analysis also included additional criteria, which were an important element of the created database.
Our solution
We thoroughly analyzed the target group market, so that we could begin work on creating a cold mailing base. The process also included the preparation of content, which in its form encourages the initiation of the first contact of the company with the potential recipient.
Results
The implementation of the cold mailing campaign brought benefits to Adnext. Reliable execution of the database and a personalized message made the content reach the desired target group, which showed great interest. As a result, the customer received valuable business contacts.
