Acquire B2B leads as a real estate agency
Learn how to effectively attract clients for real estate agencies
Learn how to effectively attract clients for real estate agencies
- 92k+
- people with management jobs that you can reach in the real estate market
- 2 mln+
- companies operating in the real estate market
- 27+
- successful campaigns carried out in the real estate market
Real estate market and lead generation
After more than 1 000 fruitful collaborations, we can confidently say that knowing both the strengths and weaknesses of a given sector allows us to effectively gain valuable leads without wasting time on ineffective actions.
So what is it worth knowing about acquiring clients on the real estate market?
This market is distinguished by its size and resilience. It is constantly developing and expanding so, in addition to the commonly known areas, i.e. rent, lease, or sale, for several years we have been able to notice new services designed to meet the needs of various clients. These include aparthotels, co-living, or eco and smart buildings. Most often, the innovations tend to be implemented in the area of lighting, heating, and safety, which we can also see in our lead generation campaigns. This applies to residential buildings as well as offices, hotels, and other public spaces.
However, while acquiring leads in the real estate market, we must remember that it is not one of the easiest markets there are. It is characterised by instability and a large extent of state intervention. Moreover, it is very important to know the legislation in various areas.
How to generate leads in the real estate market?
Attracting business clients as a real estate agent can be a challenge, but there are effective methods to help you gain valuable B2B contacts.
In addition to the well-known posting of offers on various portals, it is worth considering using other strategies, such as cold email, networking, recommendations, content marketing, SEO, cooperation with other companies or social media.
A good solution for this sector is also the Linkedin Social Selling campaign, which allows you to reach a specific group of people potentially most interested in the client’s offer. So if you divide your activities into different types of recipients (investors, businesses interested in renting co-working space, etc.), we can develop an individual target for you and implement personalized marketing and sales activities around it.
By combining these methods, you increase your chances of attracting business clients as a real estate agent. It’s worth experimenting with different strategies and tracking their effectiveness to optimize your activities and achieve better results. Remember that building relationships with potential clients and keeping them engaged is key to real estate success.
In-depth knowledge of the industry
Staying up to date with trends, legal regulations, and labor market needs to effectively identify potential customers and offer them valuable solutions.
Individual approach
Adapting the service to the customer’s needs, as well as appropriately building sales and marketing messages to potential customers, which will allow you to build a relationship more effectively.
The use of technology
Affects effective data management, communication with customers, and tracking the results of marketing campaigns, which improves the lead generation process. (E.g. the Woodpecker platform for automating cold emails).
Network of contacts
An extensive network of contacts in the HR industry, both with potential clients and candidates, is essential for effective B2B lead generation. It is worth investing in long-term relationships with clients, participating in industry events, and actively engaging in the life of the professional community on Linkedin.
Learn our secret of acquiring customers
Real estate offices, brokers, and agents are often our partners due to the popularity of obtaining leads via the Internet and the effectiveness of our methods.
Cold Email and LinkedIn Social Selling are two approaches that join forces to help you get even more B2B clients as a real estate agent. Both of these tools focus on direct contact with potential customers and building valuable relationships with them, thanks to which they become loyal customers of your company.
A Cold Email is a powerful tool in the hands of a real estate agent. It consists in sending e-mails to potential customers whom we do not know yet. The key to success is a well-prepared, personalized, and valuable e-mail that draws the recipient’s attention and encourages further contact, as well as an up-to-date and targeted database of b2b companies. On the other hand, Linkedin Social Selling focuses on using the LinkedIn platform to establish relationships with potential clients by actively participating in groups, publishing valuable content, and engaging in conversations on various levels.
By using our services, you gain:
- Support from our team of experts who have many years of experience in acquiring B2B clients in the real estate industry.
- Saving time and energy by entrusting the generation of leads to professionals.
- Constant growth in the number of customers and development of your company.
- Professional building of a personal and company brand on Linkedin.
Our B2B lead generation campaign for a real estate office
We acquired 18 Hot Leads
Within a few weeks, we managed to acquire 18 Hot Leads, i.e. potential business clients who showed interest in real estate services. The campaign contributed to the increase in the number of B2B customers and allowed to establish valuable business relationships.
18
Hot Leads for a real estate agency
Campaign goals met
A real estate office that wanted to increase its business client base asked us to cooperate in a B2B lead generation campaign. The main objective was to acquire B2B clients as real estate agent, focusing on a target group that included CEOs, owners, general directors, and COOs. The campaign also included narrowing the target to selected industries and cities in Poland.
2403
Delivered prospects
An action strategy
Our team has developed a personalized strategy that takes into account the specificity of the real estate market and the client’s needs. As a result, we implemented the Cold Email campaign together with a prepared database of b2b companies to reach the indicated target group.
492
Responses
So, what are these Lead Generation methods?
Cold Email
Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.
LinkedIn Social Selling
It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.
Increase your sales with successful Lead Generation methods
Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.
What questions can a potential b2b client interested in working with a real estate agency ask?
A potential B2B client interested in cooperation with a real estate office may ask many questions about the services, competences, and terms of cooperation. It’s worth being prepared for them. Here are some examples:
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What services does your real estate office offer for business clients?
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Do you specialize in any particular segment of the real estate market (e.g. commercial, office, industrial)?
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What is the scope of your geographical operation?
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What is your experience in the real estate industry and how long has your company existed?
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What are your fees and commissions? Are they fixed or negotiable?
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What are the stages of cooperation with a real estate office and what is the process of searching for a property for a B2B client?
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Do you offer advice on negotiating lease, sale or investment contracts?
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What are your methods of real estate promotion among potential tenants or buyers?
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How often do you inform clients about the progress of the property search and how do you keep in touch with them?
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Do you have references from other business clients you have worked with?
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What are the benefits of choosing your real estate agency over the competition?
How to talk to a potential customer to increase the chance of a sale?
To increase the chance of a sale when talking to a potential customer, it is worth following a few rules:
- Active Listening: Listen carefully to what the customer has to say, ask questions for more information, and show your commitment. Use the paraphrase technique to show that you have understood his needs well.
- Empathy: Try to understand the customer’s point of view, expectations, and needs. Show that you are ready to adapt your offer to his situation and help solve problems.
- Demonstrate Expertise: Show that you are an expert in your field by sharing your knowledge and experiences.
- Customize your communication: Adapt your speech, language, and tone to the person you’re talking to. Be professional, but at the same time friendly and open.
- Presentation of benefits: Focus on presenting the benefits of using your products or services, instead of just listing their features. Explain how your offer can solve the customer’s problems and bring value to them.
- Prepare for objections: Be prepared for questions and objections from the client. Work on answers to common objections so that you can resolve concerns quickly and effectively.
- Use persuasion techniques: Use different persuasion techniques, such as the principle of social proof (mention satisfied customers using your offer).
- Negotiation skills: Be open to negotiations and flexible in setting the terms of cooperation. At the same time, try to defend the value of your offer.
- At the end of the conversation, suggest further actions, such as a meeting, or product presentation.
Our clients from the real estate market
Frequently Asked Questions
Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.
Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.
Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.
Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.
Podczas każdej współpracy, pierwszym etapem jest przygotowanie odpowiednich fundamentów w postaci analizy potrzeb, oczekiwań itd. Następne etapy zależą od wyboru usługi. Więcej o procesie można dowiedzieć się tutaj: Cold Email i Linkedin Social Selling.
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