Lead Generation For Manufacturing Company | B2B - Instream Group
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LEAD GENERATION FOR MANUFACTURING COMPANIES

How to acquire customers in the Manufacturing Industry?

Learn how to effectively attract customers in the Manufacturing Industry

308 thous.

people with management jobs in the manufacturing industry that you can reach

1 mln

companies operating in the manufacturing industry

70

successful campaigns in the manufacturing industry

The Manufacturing Industry - what do you need to know to win customers?

The manufacturing industry is an extremely important sector of business not only in Poland. It is characterized by great diversity due to the wide range of products. In our country, the companies responsible for the production of windows and doors, as well as furniture, are doing really well. A completely different segment of the market, which also operates successfully in Poland and abroad, are the companies dealing with the production of cosmetic products. Conducting lead generation activities should start from a thorough analysis of needs as trying to reach customers for a company producing trucks and semi-trailers is completely different to seeking B2B customers or partners for a yacht manufacturer. For this reason, when conducting our customer acquisition campaigns for the industrial manufacturing sector, we pay special attention to adjusting the target group of the campaign accordingly. We take into account both the specificity of the industry and the needs of the client. As InStream Group we also help manufacturing companies in a difficult venture of reaching customers all over Europe. Another factor that determines the effectiveness of customer acquisition for manufacturing companies is the personalization of messages. In our B2B lead generation campaigns, we tailor our messages to a specific region, so that we successfully reach end customers, distributors and retailers.

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NEW MARKETS

Do you wonder, how to find manufacturing leads?

We carry out effective Cold Mail and Linkedin Social Selling campaigns for our customers. In terms of generating B2B leads, we largely cooperate with manufacturing companies that focus on global exports, outside the European Union. In addition, we also support manufacturers of machinery, furniture, windows and roofing systems. We also obtain leads for companies manufacturing products that require advanced production processes and are exported to foreign markets. We have successfully conducted campaigns for manufacturers of gardening and landscaping products, building materials, gates, fences and many others. We also successfully help software houses trying to reach manufacturing companies. So if you run a production plant or want to find out how to win customers of a manufacturing company, please contact us. Increase your sales with our lead generation campaigns.

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  • We offer a full service for your lead generation campaign, from target analysis based on your needs to the dispatch and analysis of the progress of the campaign.
  • We operate in different sectors and languages.
  • We provide 100% security for our operations.

Manufacturing Leads

HOW DO WE GENERATE LEADS FOR MANUFACTURING COMPANIES?

If you decide to cooperate with us, you can obtain the leads via two methods: Cold Mail and Linkedin Social Selling. These methods allow you to effectively reach your target group and, above all, to obtain hot leads, i.e. people interested in your company’s offer.

The lead generation process is carried out on the basis of your needs and the specificity of your business. That is why we conduct the analysis of the client’s profile already in the initial phase of cooperation. See for yourself how effective our personalized lead generation campaigns are.

WE HAVE EXPERIENCE

Lead generation campaign for a manufacturing company

Here are sample results of a lead generation campaign for our client in the manufacturing industry. We managed to reach 527 people in the target group and acquired 23 Hot Leads.

The Cold Email campaign, according to the client’s needs, was targeted at the Swedish and Finnish markets. We contacted individuals in the position of: Purchase Manager, Sourcing Manager, Strategic Buyer, Supply Chain Manager, Operations Manager, Production Manager, Area Manager.

In the messages, we included references to potential needs and possible problems related to the contact person’s business, as well as a section on our client’s company’s role in solving potential problems.

This is just one of many successful collaborations. You can find many more examples of lead generation campaigns for the manufacturing industry in our portfolio.

GENERATED HOT LEADS

Responses you can expect

Good morning,

Thank you for your message, please send me your price list with the full range of services and call me in the next week.

Greetings

Hello

Please visit our company for an appointment. Please call us on Monday to schedule a meeting.

Greetings

Good morning,

we are interested in your offer, but we have some questions about delivery times and prototyping services. Can we call you tomorrow around 12?

Greetings

GET READY TO MANAGE LEADS

What is most likely to interest a potential customer of a manufacturing company?

Prepare for a meeting with a potential client. Gather questions that may be asked during the interview and prepare answers to them. Here are some sample questions that may come up from a person interested in working with a manufacturing company.

  • What makes your company different from numerous suppliers?
  • What are your prices and payment terms?
  • What are your production methods?
  • What are your delivery options?
  • Do you offer design and prototyping services?
  • Do you offer maintenance and warranty services?
  • What are your quality procedures?
  • What is the timing for order fulfillment?
  • Can you provide product samples?

MAKE 100% USE OF THE CAMPAIGN

How to manage hot leads from Cold Email campaigns in the manufacturing industry?

When it comes time to talk to a potential customer, it’s a good idea to be properly prepared to skillfully use the information and set the conversation on the right track. So, what you can do?

  • Don't Delay! In this case, literally time is money.
  • Conduct thorough research before contacting a Hot Lead. Get to know the person, his business, product/service market.
  • Analyze the potential customer's possible objections and prepare appropriate arguments to dispel doubts.
  • Remember to understand the product/service. Show interest, let the customer feel that you understand his needs well, and gain useful information for your work.
  • Prepare a case study, best showing cooperation with a client from the same industry.
  • Determine the purpose of the conversation. Determine what you want to achieve during the conversation and what benefits the customer can gain.
  • Use your sales and interpersonal skills. Build trust, credibility, adapt your conversation style to the potential customer, use sales techniques.

MORE THAN 1 000 COMPANIES FROM ALL OVER THE WORLD HAVE TRUSTED US

Meet our clients from the Production Industry

Meet all the clients

Evotec is a manufacturing company that creates covers for industrial robots. Our task was to support the client in reaching the companies interested in its offer. As part of the cooperation we prepared a Cold Mail campaign with the aim to obtain B2B leads. In order to guarantee the highest effectiveness, our team thoroughly analyzed Evotec’s target group and on this basis prepared a database of contacts including companies with specific PKD (Polish Classification of Activities) numbers. This allowed us to precisely reach the desired target group, achieve the set campaign results and thus successfully meet the client’s needs. As a result of the conducted activities, it was possible to effectively attract B2B customers.

See the details of Evotec’s case study


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