How to generate B2B leads in the U.S.?
Acquire clients in the U.S. markets
Learn how to effectively attract customers in the U.S.
Learn the professional methods of B2B lead generation in the U.S. Contact us and effectively use the potential of the new market.
- 12 mln+
- people with management jobs that you can reach in the U.S.
- 41 mln+
- companies operating in the U.S.
- 31+
- successful campaigns in the U.S.
The American market – what is worth knowing to attract B2B customers
The U.S. market is interesting for many companies in terms of lead acquisition. It is here that Cold Mailing – a means of reaching the right decision-maker with a personalized message sent via email – has its origins. The advantage of the U.S. market is its size and constant growth potential. However, while reaching new B2B customers in the United States one should consider the conditions imposed by this market. The difficulty in operating in this area is different time zones, a huge competition, and a lack of openness to cooperation with Eastern companies.
When implementing a lead generation campaign in the U.S. market, due to its characteristics, we prefer the CPL model, which allows for better results. The projects that we carry out for our customers often refer to: large conferences, opening new offices, or searching for a business partner. The most popular areas for acquiring B2B leads are California, New York, and Texas. The most frequently serviced clients wishing to reach the U.S. market are companies from the IT sector, especially software houses with body leasing services, software development, and others.
How to acquire US leads?
We know the specifics of the United States market and we know how to work effectively on it, so here are some tips. When preparing sales campaigns, it is worth considering the time differences mentioned above and the huge competition in the country. Gaining the trust of a potential customer in the United States is quite a challenge. In this case, offering additional value may turn out to be an appropriate step. For example, we can give a potential customer an e-book, a report, or an interesting article. We can gain the attention of the recipient by sharing valuable material without requesting our potential customers to pay for it in advance. This action has a chance to be the first step to gain trust or build a relationship leading to a wider partnership in the future.
- Consider the time differencies and the huge competition in the country.
- Think about offering a potential customer an e-book, a report, or an interesting article.
Proven ways to attract b2b leads from the US
Cold Email
Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.
LinkedIn Social Selling
It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.
Increase your sales with successful Lead Generation methods
Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.
Results of Cold Email campaign focused on the US market
We acquired 46 Hot Leads
As a result, our client got 27 people interested in its product and increased awareness of its brand and product in the US market among managing directors, security directors, and people involved in innovation and new technologies in the company.
27
Hot Leads on the U.S. market
Personalised Cold Email campaign
The campaign was conducted in a 5-step process for one of our IT clients. The goal of the cooperation was to reach a specific target group and acquire business customers from the USA.
698
Delivered prospects
An action strategy
We are happy to present you our experience in the form of achieved results from a Cold Email campaign focused on the US market.
59
Responses
How to process leads from Cold Email campaigns to effectively close sales?
During a Cold Email campaign, you can expect increased interest in your service or product, so it’s a good to be prepared for numerous meetings and questions from potential customers.
Here are some tips that can help you get organized and effectively conduct a sales closing call:
- Make appointments according to the potential client’s time zone.
- If you are just entering a foreign market, make sure all the materials and resources you need are available in a specific language version.
- Prepare answers to the most frequently asked questions in your industry (product features, service process, experience, testimonials, payment, guarantees, benefits).
- To make handling leads easier and more efficient, you can make your calendar available to the customer using tools such as Calendly.
- Remember not to procrastinate in processing a lead. Competition in the U.S. is especially high, so make sure you communicate efficiently and quickly.
- In the conversation, focus on the lead’s needs and relate to them, presenting your offer. Learn about his current situation, problems and pains he is facing.
- Be authentic and empathetic. Don’t try to pushily sell your offer.
- Don’t end the conversation without indicating next steps.
How to prepare a good commercial offer for US customers?
A sales offer can both convince a potential customer to our product/service or, on the opposite, discourage him. Therefore, it is important that this element of the sales process is also carefully considered and properly developed. If we do not personalize the offer to the customer’s needs and do not include key information, the result of our efforts may end in failure.
Here is a quick checklist of what to keep in mind when creating a sales offer:
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When creating a commercial offer, try to fully reflect the needs and expectations of customers.
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Present your company, its values, experience and qualities in an interesting way.
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Include all necessary information like: product/service description, price, payment terms, delivery, warranties, etc.
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Avoid so-called fillers, i.e. words, features that any company can include. Instead, show the results of your work for a client in a similar industry.
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Use referrals, reviews and testimonials.
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When creating an offer, you can use tools that will allow you to further analyze the behavior of the potential customer, for example: which pages interested him the most, which pages he skipped, etc.
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Remember to make your commercial offer clear and graphically consistent with your brand style.
Check our campaigns for foreign markets
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Frequently Asked Questions
Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.
Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.
Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.
Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.