LEAD GENERATION ON THE SPANISH MARKET
How to acquire leads in Spain?
Learn how to effectively attract customers in Spain
475 thous.
people with management jobs that you can reach in Spain
12 mln
companies operating in Spain
20
successful campaigns in Spain
Expansion into the Spanish market - what is worth knowing?
Gaining B2B leads on the Spanish market offers great opportunities, thanks to the size of the country’s economy, which is the fifth largest in the European Union and one of the largest in the world.
It is an absorptive market, characterized by the high importance of industries such as automotive, solar energy and tourism, which means that companies offering solutions for these sectors have a good chance of success.
Our experience in implementing Cold Email and Linkedin Social Selling campaigns on the Spanish market shows that entrepreneurs offering IT and ERP systems, find their clients here.
NEW MARKETSEffective acquisition of B2B customers in Spain
Although the Spanish market offers great opportunities for companies that want to develop and increase their international presence, only potential is not enough. To be successful, it’s important to know how to reach the right people. To make it easier for companies, we have developed Cold Email and LinkedIn Social Selling methods, thanks to which you will effectively acquire B2B customers on the Spanish market.
Whatever sector you operate in, our B2B lead generation services using Cold Email and LinkedIn Social Selling will allow you to reach key people such as CEOs, Presidents, Owners, and COOs from selected industries and cities across Spain. We will help you effectively acquire B2B customers and expand your business on the Spanish market, taking into account the specificity of this dynamic and diverse country.
Based on the experience and acquired knowledge, when planning our activities, we will take into account specific aspects of the market, e.g. typical working hours in Spain, interrupted by the so-called early afternoon siesta and late night work. Adapting to this rhythm allows us to increase the effectiveness of our campaigns by reaching customers at the right moments.
We are also fully aware of the role of the Spanish language as the preferred method of communication. We strive to ensure that our messages are fully in line with local expectations and are easy to understand for recipients. This approach makes our activities in the area of acquiring B2B leads on the Spanish market even more effective and fruitful.
OUR LEAD GAINING METHODSHow do we acquire b2b clients from Spain?
As Instream Group, we support sales on the Spanish market. Our b2b lead generation campaigns implemented in this area enjoy a high Open Rate and Respond Rate, which in turn results in the acquisition of new business relationships and people interested in the client’s offer.
Using our Cold Email services, we create personalized, valuable messages addressed to your target group. This includes proper segmentation and targeting, which allows us to reach decision makers interested in your offer. Thanks to this, you increase your chances of gaining new business clients in Spain.
LinkedIn Social Selling is another tool we use to help you gain B2B customers on the Spanish market. We build your presence on LinkedIn, create compelling content, and establish relationships with key decision makers in your industry. As a result, you attract new business contacts and build your network on the Spanish market.
If you want to get more B2B customers in Spain, we will help you achieve your business goals! Contact us.
WE HAVE EXPERIENCEB2B lead generation campaign results in Spain
The client was looking for a proven strategy for acquiring B2B leads on the Spanish market, focusing on selected regions: Navarra, Pais Vasco and La Rioja.
Based on our experience and expertise in Cold Email campaigns, we carefully prepared a database of B2B companies, narrowing it down to industries and positions of interest to the client. We have also developed email content in Spanish to facilitate communication with recipients.
To increase the effectiveness of our actions, we have taken into account the typical working hours in Spain. We sent emails during those hours when employees are most available and open to new proposals.
As a result, we managed to attract 22 interested people who willingly got acquainted with the client’s offer.
GENERATED HOT LEADSThe answers you can expect
Hi,
We’d love to know more about your services. Can we arrange a phone call to discuss the details and possibilities of cooperation? Please suggest an appointment date.
Regards
Good morning,
thank you for the information about your services. They seem to be very interesting for our company. Could you send us more materials, such as presentations, case studies, so that we can get to know the offer in more detail?
Regards
Hi,
I am intrigued by the offer. I would like to know more about how your services can contribute to the growth of our company. Could you send us specific proposals for cooperation and present the terms and price?
I am waiting for a response.
GET READY FOR LEADSHow to talk effectively with a client from Spain?
To achieve success in sales during a conversation with a potential customer, it is worth remembering a few important aspects. First of all, it is important to listen carefully to the client, ask questions that will allow you to explore their needs and express your interest. Make sure the client feels understood by using paraphrases.
Another important element is to put yourself in the client’s shoes, understanding their expectations and requirements. Show readiness to adapt your offer to meet his needs and support in solving any problems. Present yourself as a specialist in your field by sharing your knowledge and experience.
When you engage with a customer, try to adapt your speech, language and tone to suit the person you are talking to. Bet on professionalism, while maintaining a friendly and open approach. Instead of focusing on describing the features of products or services, focus on what benefits they can bring to the customer, how they will help solve their problems and provide value.
Take into account that the client may have questions or objections – prepare answers to the most common objections to quickly and effectively dispel any doubts. Use different methods of persuasion, such as examples of satisfied customers who took advantage of your offer.
The ability to negotiate is essential – be open to discussions, flexible in setting the terms of cooperation, but at the same time do not forget about the value of your offer. At the end of the conversation, present a proposal for further steps, such as a meeting or product presentation.
EFFECTIVE COMMERCIAL OFFERHow to prepare a good commercial offer for Spanish customers?
Customer Segmentation: An example of the customer segmentation approach from Spain can be the division into industries such as tourism, energy or technology, which have different needs and expectations. Another approach is to break down by company size, where small and medium enterprises may need different solutions than large corporations.
Individual approach: If you offer marketing services, personalize your campaigns, taking into account the specifics of the region. For example, in Andalusia you may focus on promoting tourism and cultural products, while in Catalonia the reference to industry and technology may be more important.
Focus on benefits: for example, a company offering human resource management software, which, instead of just listing the system’s functions, emphasizes how it facilitates the management of working time, payroll or training, which translates into time savings and increased efficiency.
Adaptation to the Spanish language: When translating the offer into Spanish, pay attention to local phrases and colloquial language. For example, in Catalonia, it is worth using the Catalan language in your offer to better reach the local audience.
Take advantage of testimonials from satisfied customers: For example, publish on your website or in promotional materials testimonials from Spanish customers who have achieved success with your products or services. You can also use their statements in video or text form as proof of the effectiveness of your offer.
Transparency: An example of transparency can be a clear presentation of prices, delivery times and service quality guarantees.
Performance analysis: If you’re running a marketing campaign for Spanish customers, analyze results such as lead generation, conversion rate, and ROI. The information obtained will allow you to adjust the strategy and offer to meet the expectations of customers from this country even better.
MORE THAN 1 000 COMPANIES FROM ALL OVER THE WORLD HAVE TRUSTED USCheck our campaigns for foreign markets
IDEGO provides software based on languages such as Python and Django. IDEGO wanted to present its product to the audience potentially interested in a business partnership. For this purpose, we have conducted campaigns to acquire b2b leads that would meet the needs of the client using chosen search criteria. One of the filters used was the area of activity, in this case Spain, Portugal, and Ireland, and in later stages Sweden, Denmark, Norway, Belgium, the Netherlands, Luxembourg, and Finland. The generation of leads for IDEGO was conducted with Linkedin Automation method, but we also had the opportunity to implement the Cold Email method.
Invest in your sales team
Complete the form. We will contact with you within 10 minutes.
