How to generate B2B leads in Spain?
Acquire clients on the spanish market
Learn how to effectively attract customers in Spain
Learn the professional methods of B2B lead generation in Spain. Contact us and effectively use the potential of the new market.
- 475k+
- people with management jobs that you can reach in Spain
- 12 mln+
- companies operating in Spain
- 20+
- successful campaigns in Spain
Expansion into the Spanish market – what is worth knowing?
Gaining B2B leads on the Spanish market offers great opportunities, thanks to the size of the country’s economy, which is the fifth largest in the European Union and one of the largest in the world.
It is an absorptive market, characterized by the high importance of industries such as automotive, solar energy and tourism, which means that companies offering solutions for these sectors have a good chance of success.
Our experience in implementing Cold Email and Linkedin Social Selling campaigns on the Spanish market shows that entrepreneurs offering IT and ERP systems, find their clients here.
Effective acquisition of B2B customers in Spain
Although the Spanish market offers great opportunities for companies that want to develop and increase their international presence, only potential is not enough. To be successful, it’s important to know how to reach the right people. To make it easier for companies, we have developed Cold Email and LinkedIn Social Selling methods, thanks to which you will effectively acquire B2B customers on the Spanish market.
Whatever sector you operate in, our B2B lead generation services using Cold Email and LinkedIn Social Selling will allow you to reach key people such as CEOs, Presidents, Owners, and COOs from selected industries and cities across Spain. We will help you effectively acquire B2B customers and expand your business on the Spanish market, taking into account the specificity of this dynamic and diverse country.
Based on the experience and acquired knowledge, when planning our activities, we will take into account specific aspects of the market, e.g. typical working hours in Spain, interrupted by the so-called early afternoon siesta and late night work. Adapting to this rhythm allows us to increase the effectiveness of our campaigns by reaching customers at the right moments.
We are also fully aware of the role of the Spanish language as the preferred method of communication. We strive to ensure that our messages are fully in line with local expectations and are easy to understand for recipients. This approach makes our activities in the area of acquiring B2B leads on the Spanish market even more effective and fruitful.
How do we acquire B2B clients from Spain?
As Instream Group, we support sales on the Spanish market. Our b2b lead generation campaigns implemented in this area enjoy a high Open Rate and Respond Rate, which in turn results in the acquisition of new business relationships and people interested in the client’s offer.
Za pomocą naszych usług Cold Email, tworzymy spersonalizowane, wartościowe wiadomości skierowane do Twojej grupy docelowej. Obejmuje to właściwe segmentowanie i targetowanie, co pozwala nam dotrzeć do decydentów zainteresowanych Twoją ofertą. Dzięki temu zwiększasz swoje szanse na zdobycie nowych klientów biznesowych w Hiszpanii.
LinkedIn Social Selling to kolejne narzędzie, które wykorzystujemy, aby pomóc Ci w zdobywaniu klientów B2B na hiszpańskim rynku. Budujemy Twoją obecność na LinkedIn, tworzymy atrakcyjne treści i nawiązujemy relacje z kluczowymi decydentami z Twojej branży. W rezultacie, przyciągasz nowe kontakty biznesowe i budujesz swoją sieć na hiszpańskim rynku.
Jeśli chcesz zdobyć więcej klientów B2B w Hiszpanii, pomożemy Ci w osiągnięciu Twoich celów biznesowych! Skontaktuj się z nami.
Increase your sales with successful Lead Generation methods
Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.
B2B lead generation campaign results in Spain
We acquired 22 Hot Leads
To increase the effectiveness of our actions, we have taken into account the typical working hours in Spain. We sent emails during those hours when employees are most available and open to new proposals.
22
Hot Leads on the spanish market
Personalised Cold Email campaign
Based on our experience and expertise in Cold Email campaigns, we carefully prepared a database of B2B companies, narrowing it down to industries and positions of interest to the client. We have also developed email content in Spanish to facilitate communication with recipients.
739
Delivered prospects
An action strategy
The client was looking for a proven strategy for acquiring B2B leads on the Spanish market, focusing on selected regions: Navarra, Pais Vasco and La Rioja.
228
Responses
How to talk effectively with a client from Spain?
To achieve success in sales during a conversation with a potential customer, it is worth remembering a few important aspects. First of all, it is important to listen carefully to the client, ask questions that will allow you to explore their needs and express your interest. Make sure the client feels understood by using paraphrases.
Another important element is to put yourself in the client’s shoes, understanding their expectations and requirements. Show readiness to adapt your offer to meet his needs and support in solving any problems. Present yourself as a specialist in your field by sharing your knowledge and experience.
When you engage with a customer, try to adapt your speech, language and tone to suit the person you are talking to. Bet on professionalism, while maintaining a friendly and open approach. Instead of focusing on describing the features of products or services, focus on what benefits they can bring to the customer, how they will help solve their problems and provide value.
Take into account that the client may have questions or objections – prepare answers to the most common objections to quickly and effectively dispel any doubts. Use different methods of persuasion, such as examples of satisfied customers who took advantage of your offer.
The ability to negotiate is essential – be open to discussions, flexible in setting the terms of cooperation, but at the same time do not forget about the value of your offer. At the end of the conversation, present a proposal for further steps, such as a meeting or product presentation.
How to prepare a good commercial offer for Spanish customers?
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Customer Segmentation
An example of the customer segmentation approach from Spain can be the division into industries such as tourism, energy or technology, which have different needs and expectations. Another approach is to break down by company size, where small and medium enterprises may need different solutions than large corporations.
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Individual approach
If you offer marketing services, personalize your campaigns, taking into account the specifics of the region. For example, in Andalusia you may focus on promoting tourism and cultural products, while in Catalonia the reference to industry and technology may be more important.
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Focus on benefits
For example, a company offering human resource management software, which, instead of just listing the system’s functions, emphasizes how it facilitates the management of working time, payroll or training, which translates into time savings and increased efficiency.
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Adaptation to the Spanish language
When translating the offer into Spanish, pay attention to local phrases and colloquial language. For example, in Catalonia, it is worth using the Catalan language in your offer to better reach the local audience.
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Take advantage of testimonials from satisfied customers
For example, publish on your website or in promotional materials testimonials from Spanish customers who have achieved success with your products or services. You can also use their statements in video or text form as proof of the effectiveness of your offer.
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Transparency
An example of transparency can be a clear presentation of prices, delivery times and service quality guarantees.
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Performance analysis
If you’re running a marketing campaign for Spanish customers, analyze results such as lead generation, conversion rate, and ROI. The information obtained will allow you to adjust the strategy and offer to meet the expectations of customers from this country even better.
Check our campaigns for foreign markets
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Frequently
Asked Questions
Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.
Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.
Kampania może być skierowana do dowolnego państwa na świecie. Mamy doświadczenie w prowadzeniu kampanii na prawie każdym kontynencie.
Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.
Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.
Podczas każdej współpracy, pierwszym etapem jest przygotowanie odpowiednich fundamentów w postaci analizy potrzeb, oczekiwań itd. Następne etapy zależą od wyboru usługi. Więcej o procesie można dowiedzieć się tutaj: Cold Email i Linkedin Social Selling.