How to generate B2B leads in Germany?
Acquire new customers on the German markets
Learn how to effectively attract customers in Germany
Learn the professional methods of B2B lead generation in Germany. Contact us and effectively use the potential of the new market.
- 314k+
- people with management jobs that you can reach in Germany
- 2 mln+
- companies operating in Germany
- 37+
- successful campaigns in Germany
Meet the German market to generate valuable leads
Reaching new B2B customers in Germany is the goal of many companies. It is a receptive market, stable, with high purchasing power and, importantly, friendly and open to foreign cooperation. Germany’s business attractiveness is also linked to its approach to business. They are professional, meticulous and goal-oriented, and their businesses are known for the excellent quality of their products and services.
If you’re thinking about expanding into the German market, it’s probably one of the more profitable destinations for companies looking to expand their business reach. However, it’s worth remembering that Germany has very strong consumer protection laws, which means that companies must meet certain standards to operate in this market.
The most important indicators for the German market
Get to know the key indicators of the German economy to better understand the new area and effectively implement your expansion strategy into the German market.
0 (0-7) Risk classification
Assessment of general investment risk, taking into account political and economic factors of the German market, created on behalf of the OECD.
9 (1-180)
Corruption Perceptions Index
The level of corruption in the public sector (abuse of entrusted power for private gain) is based on expert assessments and public opinion surveys.
9 (1-126) Global Innovation Index
An annual ranking of countries assessed on their innovation skills and achievements, published by WIPO.
22 (1-190) Doing Business
Ease of doing business, assessed based on legal and bureaucratic regulations developed by the World Bank.
29 (1-180) Index of Economic Freedom
A measure of the restrictiveness of regulations and the degree of government intervention in the economy, published by The Wall Street Journal and the Heritage Foundation.
What is worth exporting to Germany?
Making effective exports to Germany requires a well-thought-out strategy and thorough market analysis. Knowing which products Germany imports most frequently can provide valuable information on potential opportunities for your product. So let’s examine what Germany imports most often.
- Mineral Fuels and Oils
Primary trading partners: Russia, the Netherlands, and Norway. - Machinery and Mechanical Appliances
Primary trading partners: China, the United States, and Italy. - Vehicles and Automotive Parts Primary trading partners: the Czech Republic, China, and the United States.
- Electrical Machinery and Equipment Primary trading partners: China, the United States, and the Netherlands.
- Pharmaceuticals Primary trading partners: Switzerland, the United States, and Ireland.
- Plastics and Plastic Articles Primary trading partners: the Netherlands, China, and Italy.
- Iron and Steel
Primary trading partners: the Netherlands, China, and Italy.
How to acquire leads on the German market?
To successfully generate B2B leads in the German market, you need to start with understanding the specifics of the market. Germans are known for their high quality standards and demanding customers, so it’s important that your offering is unique and stands out from the competition. However, this can be a difficult task if your brand has a weak market position. You need to ensure that your brand is recognizable and perceived as professional and trustworthy. You can achieve this by creating quality content that addresses the needs of your potential customers, appearing at business events, and presenting testimonials and professional case studies.
As a next step, focus on using marketing tools such as email marketing, online advertising, and social media. Depending on your industry, tailor specific marketing and sales activities that will allow you to reach your potential customers and convince them to take advantage of your offer. You may be interested in methods such as Cold Email or Linkedin Social Selling, the effectiveness of which we have verified more than once in implemented lead generation campaigns in the German market.
Besides, your sales and marketing skills, your communication with customers, your ability to use your strengths, and your empathetic approach will strongly influence the further development of the business relationship. If you don’t interest a potential customer in the first moment with an advertisement, a conversation, or a message, there is no way to take further sales steps.
Acquire customers from Germany with us
Are you looking for a proven and effective way to reach b2b customers in Germany? We support companies like yours.
Cold Mailing and Linkedin Social Selling activities work great in the German market when the goal is to reach a decision-maker from a specific industry. We have repeatedly implemented lead generation campaigns in Germany, especially for the IT industry, companies recruiting specialists and developers, and people interested in importing goods and services.
Our strength is our years of experience, which allows us to effectively create appropriate sales and marketing solutions, adapting them to the specifics of the market. So, if you don’t have time for the test stage and trial-and-error style operation, we encourage you to take advantage of our knowledge and experience.
So, what are these Lead Generation methods?
Cold Email
Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.
LinkedIn Social Selling
It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.
Increase your sales with successful Lead Generation methods
Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.
Results of Cold Email campaign targeted at German market
We acquired 24 Hot Leads
The conducted lead generation activities resulted in obtaining 24 people interested in the client’s offer.
24
Hot Leads on the German market
Personalised Cold Email campaign
Here are exemplary results of our Cold Email campaign targeted at the German market. The goal was to reach decision-makers in the construction, industrial, and manufacturing sectors and attract people interested in cooperation in a particular field.
1430
Delivered prospects
An action strategy
Here are exemplary results of our Cold Email campaign targeted at the German market. The goal was to reach decision-makers in the construction, industrial, and manufacturing sectors and attract people interested in cooperation in a particular field.
281
Responses
How to effectively handle leads from Cold Mailing?
Handling a lead is one of the most important parts of doing business. It requires proper preparation, mindset, and sales knowledge. So how do you go about it? There are many schools and techniques that can help you effectively process leads, so it’s worth familiarizing yourself with them and analyzing which strategy is closest to you and applicable to your industry.
We, in turn, have prepared for you some fundamental principles that you should always keep in mind when handling a lead:
- Don’t delay in getting in touch. Time plays a key role in sales effectiveness.
- Be well-prepared for the conversation so that you can properly tailor your arguments that appeal to the customer and easily answer questions. This will also contribute to your image as a professional and an expert.
- Ask questions to better understand the potential customer’s needs and requirements.
- Use tools and available materials (scripts, case studies, presentations). This will allow you to make your message more attractive, but also to act according to best practices. However, remember not to read the script like a robot, but be inspired by it and be natural in the conversation.
- Be understanding and flexible. Customers often have different requirements and needs, so it’s important to be able to adapt to their expectations.
- Ensure that the customer feels special and is treated individually.
- Present your product/service in an understandable and accessible way.
- After the conversation, summarize the meeting via email and indicate the agreed-upon next steps.
What should a good commercial offer look like?
Commercial offers are an important tool in the sales process, and well-designed ones can greatly increase the chances of success. It takes time and effort, but it is time and effort that can pay off. So what should a well-developed sales offer look like?
First and foremost, an effective sales offer is one that contains all the necessary information to help the customer make a buying decision. Here are some of them:
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Product or service description
Include a detailed description of the product or service you offer. It should include information about the quality, features, and functions of the product or service.
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Price
Include the price of the product or service, as well as information about any discounts and promotions.
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Delivery terms
Include information on delivery terms, such as delivery time, delivery costs etc.
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Payment terms
Describe payment terms, methods, and others.
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Warranty
Include information about the product or service warranty, if available.
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Case Study
Use the offer and include a case study or testimonial from your customers.
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Additional information
The offer should include additional information, such as the possibility of returning the product or service in case of customer dissatisfaction and other important information about the product or service.
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Frequently Asked Questions
Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.
Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.
Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.
Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.
Podczas każdej współpracy, pierwszym etapem jest przygotowanie odpowiednich fundamentów w postaci analizy potrzeb, oczekiwań itd. Następne etapy zależą od wyboru usługi. Więcej o procesie można dowiedzieć się tutaj: Cold Email i Linkedin Social Selling.