How to generate B2B leads in Estonia?

Acquire customers in Estonian markets

Discover how to effectively win customers in Estonia

Learn the professional methods of B2B lead generation in Estonia. Contact us and effectively use the potential of the new market.

16k+: executives you can reach in Estonia
256k+: companies operating in Estonia
22+: of our campaigns successfully completed in Estonia

Acquire customers from Estonia

Estonia is one of the most computerised countries in the world. This constitutes a great advantage in distance transactions. Their speed in getting things done online is astonishing. Indeed, Estonia creates one of the most favourable markets for the development of startups – Skype, Bolt or Transferwise originated from there. The additional tax system, with no obligation to pay at all, the constant encouragement of the government to develop companies, makes this barely 100-year-old country an increasingly strong player in the European market. Cooperation with Estonian companies is a great development opportunity for Polish brands.

Poland ranks 3rd in the ranking of the fastest-growing trade ties with Estonia. Transport machinery and equipment, industrial goods as well as chemicals and derived products are the most frequently exported products to Estonia from Poland. InStream Group conducts lead generation campaigns, providing assistance in establishing long-term cooperation.

Make a breakthrough on the Estonian market

The population of Estonia can be compared to the combined population of Liverpool and Edinburgh, and its area to that of the combined UK regions of North West,Yorkshire and the Humber, East Midland.

Unfortunately, despite its impressive economic development, Estonia is a small country with limited absorption capacity. Therefore, excellent knowledge of the market and business culture is crucial for getting entrepreneurs there interested in your company. Keep in mind that Estonians are cautious business partners. Excessive gesticulation or enthusiasm can undermine trust.

In business relations, they value clarity and a clear message. Too many marketing slogans definitely have a discouraging effect on the presented offer. Estonians are partners who, once given a word, are sure to deliver on time. However, one should avoid bringing up private life issues during pre-meeting small talks. It is much safer to choose a more universal topic, such as the weather, which in that climate can be surprising.

How to run an effective lead generation campaign in Estonia?

Firstly, you need to thoroughly analyse your business profile and create a behavioural profile of your potential customer. Examine the needs, concerns, and what drives the customers in their decision-making.

Secondly, we should consider what we, as a potential contractor, are able to offer. What value would cooperation with our company provide? How will we respond to our client’s needs?

Thirdly, we need to create a contact database in line with the previously established criteria. This is a database of potential clients with whom we will contact, presenting our offer.

Fourthly, the message must be tailored to the recipient. What does this mean in practice? We prepare content that is consistent with the business culture of a given country and the industry to which our messages are addressed. They are translated into the languages of a given corner of the world. The messages are prepared in a manner appropriate to the position to be contacted. In short, we personalise the messages.

And finally, we start sending the content to the recipients.

Remember, you do not have to run a lead generation campaign yourself. We are here to help you. We will prepare a campaign, tailoring it to your needs in order to acquire valuable contacts. Our progress is reported on an ongoing basis. Each of our clients is assigned a Project Manager who is in constant contact with them and monitors the whole campaign. Satisfied customers are of utmost importance to InStream Group.

So, what are these Lead Generation methods?

Cold Email

Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.

LinkedIn Social Selling

It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.

Increase your sales with successful Lead Generation methods

Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.

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Case study Proud Fitness

We acquired as many as 27.5% of positive responses.

Thanks to these actions, we obtained a fully customised Cold Mailing campaign, meeting our client’s needs and utilising all its potential. As a result, our client was provided with a database of Hot Leads, i.e. customers interested in cooperation. Our campaign supported our client in entering a new market with their product.

27.5%

Positive responses

Personalised Cold Email campaign

Proud Fitness is one of the most popular suppliers of workout equipment in Poland. The company is run by professional athletes who care about the quality and constant improvement of the equipment on a daily basis.
The goal of the campaign was to reach out to those using professional fitness, cross and weightlifting equipment in European countries. Our client wanted to establish permanent cooperation with foreign brands.

57.2%

Open Rate

An action strategy

After a thorough analysis of Proud Fitness’ current situation and needs, we created a behavioural profile of a potential customer. The recipients of our communication were decision-makers at sports-related sites. We adapted the messages to the business culture and personalised them according to the position of the recipient.

20.3%

Responses

Why generate leads with an agency?

Obtaining B2B leads on your own may provide certain benefits, especially if the company has appropriate internal competences. However, not every organization has the necessary time and resources to effectively conduct such activities.

In this context, working with a professional partner when generating B2B leads in Norway becomes extremely attractive and offers many advantages:

Market knowledge

A professional partner has in-depth knowledge of the Norwegian market, its specifics, and requirements. Thanks to this, it is able to adapt the lead generation strategy to local conditions and preferences of potential customers.
Access to tools and technologies

Cooperation with experts provides access to modern tools and technologies that facilitate identification, segmentation, and communication with potential customers.
Effectiveness of activities

B2B lead generation specialists have proven methods and experience that translate into higher effectiveness of activities and better ROI.
Knowledge of legal aspects

The Norwegian market, like other European markets, has its specific legal regulations, e.g. in the field of personal data protection. Cooperation with professionals ensures compliance with applicable regulations.
Language and cultural barriers

A partner with experience in the Norwegian market will help you overcome language and cultural barriers, which is crucial for successfully establishing business relationships.
Saving time and resources

Instead of investing time and resources in building internal competences, companies can focus on their core business by entrusting lead generation to specialists.

Check our campaigns for foreign markets

Meet all the clients

Proud fitness is a manufacturer of performance fitness equipment, which is used by many gyms in Europe. Professional and high quality equipment constitutes the highest value for the company. Our task was to reach companies interested in a business partnership. We targeted the lead generation campaign at facilities using fitness, weightlifting and cross-training equipment. Our B2B lead acquisition was carried out by means of a Cold Mail campaign in selected European countries.

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Frequently Asked Questions

Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.

Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.

Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.

Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.