How to obtain customers in the photovoltaic industry? - Instream Group
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SOLAR PV LEADS

How to acquire customers in the Photovoltaic Industry?

Find out how to effectively reach customers in the Photovoltaic Industry

131 thous.

people with management jobs in the photovoltaic industry that you can reach

244 thous.

companies operating in the photovoltaic industry

15

successful campaigns in the photovoltaic industry

What is the special feature of customer acquisition in the Photovoltaic Industry?

Photovoltaics is a dynamically developing industry with great potential to increase its share in the Polish and foreign markets. The growing interest in renewable energy sources makes it an ideal moment for effective acquisition of sales leads in this sector. One of the biggest advantages for the potential end customer is the care for the natural environment owing to the lack of emission of pollutants while using this technology. By creating the content of the Cold Mailing or Linkedin Social Selling campaigns we highlight such advantages of products and services and the benefits of using the company’s offer.

Although this industry is only just gaining its popularity in the Polish and Central European market, as InStream Group we have already had the opportunity to successfully implement 15 campaigns for the representatives of this sector. As part of our activities, we designed an individual communication scheme for each campaign, taking into account the specifics of the photovoltaic sector. Supporting our customers, we gain B2B leads both in the form of people interested in photovoltaic installations and companies looking for partners to promote these systems. If you want to acquire B2B customers in this sector, please contact us.

NEW MARKETS

How to generate solar leads?

Within the framework of generating B2B contacts for the photovoltaic industry, we obtain contacts to people interested in solar panels. We also establish relationships with potential partners willing to offer their customers renewable energy solutions through such tools as Cold Mail and Linkedin Social Selling campaigns. The key to solar lead generation activities is to precisely identify and reach the target group. When it comes to our activities, we do so by preparing a selected database of contacts and their thorough verification. The verification is done both by the specialists from our company and also – for the sake of even greater effectiveness – also by our client. Thanks to a thorough and careful analysis of the target, you can be sure that the activities conducted will best meet your needs.

As InStream Group we support the acquisition of B2B leads for solar companies, reaching out to target that meets the needs of our customers. We cooperate, among others, with installation companies, manufacturers of modern photovoltaic systems, or manufacturers of basic parts necessary to build finished installations. The key to the effective generation of leads is to conduct a thorough analysis of the customer profile. If you want to learn more about how an effective lead generation process could look like also in your company – please contact us!

  • Successful generation of B2B solar leads starts with a thorough understanding of the needs and profile of the client's business.
  • During a Cold Mail or Linkedin Social Selling campaign, our Project Managers take care of the campaign process on an ongoing basis with utmost attention to details and the aim set on satisfactory results.
  • We acquire customers in full compliance with GDPR.

CUSTOMER ACQUISITION METHODS

What is the secret of our B2B lead generation campaigns?

We successfully generate B2B leads using Cold Mail and Linkedin Social Selling within the photovoltaic industry. Regardless of the method, the most important thing for us is the effect and thus customer satisfaction. That is why all campaigns focus on the most effective way to reach people interested in the solutions offered by our customers.

We operate on a partnership basis, therefore we care about the highest quality of our services. We offer individually prepared solutions tailored to the needs of our partners.

WE HAVE EXPERIENCE

Solar lead generation campaign

See the results of a sample lead generation campaign in the photovoltaic industry. In this campaign, we wrote to CEOs, COOs, and plant managers of small and medium-sized manufacturing companies in the Mazowieckie province.

The Cold Email campaign reached almost 800 people in line with the target, acquiring as many as 23 people interested in our client’s offer. In turn, 15 people were qualified as warm leads, i.e. people who might be interested in the client’s product in the future.

The solar lead generation campaign achieved success, thanks to specific factors affecting the effectiveness of the activities. These are also the pillars we have been guided by since the beginning of our business, such as personalized and specific analysis of the potential customer, which takes into account behavioral aspects, as well as innovative tools to effectively generate an up-to-date contact base, or our know-how and consulting.

GENERATED HOT LEADS

Responses you can expect

GET READY TO MANAGE LEADS

What questions might a potential customer interested in solar panels ask?

Prepare for a conversation with a potential customer. Gather questions that may come up during the conversation and prepare answers to them. Below we have listed some sample questions that may come from a person interested in installing photovoltaic panels.

  • What are the benefits of installing photovoltaic panels?
  • What financing options are available?
  • What are the product and service warranties?
  • How quickly can solar panels be installed?
  • What are the costs of installing solar panels?
  • What are the safety measures when installing and maintaining photovoltaic panels?
  • Does the company have quality and safety certifications?
  • What are your current offers and promotions?

MAKE 100% USE OF THE CAMPAIGN

How to deal with hot leads from Cold Email campaigns in the photovoltaic industry?

A good salesperson should know his product and be able to convince the customer to make a purchase. He should be able to listen to the customer and respond to his needs and expectations. How should a salesman handle a person who wants to use green solutions like photovoltaics? Here are some tips:

  • Contact the lead quickly. The lead should receive your response within 24 hours after receiving your email.
  • Use your sales skills to effectively make contact. Introduce your services, explain how they can help the lead and answer their questions.
  • Conduct a short interview to better understand the lead's needs. Research his current situation and answer questions that will allow you to better understand his needs and explain how your services can help him.
  • Use your subject matter expertise to convince the lead that your services are the right choice.
  • Try to convince the lead to make some kind of decision. Ask questions and draw conclusions that will help you build a concrete plan of action.
  • Prepare a contract and end the conversation with a proposal of closing the deal.

MORE THAN 1 000 COMPANIES FROM ALL OVER THE WORLD HAVE TRUSTED US

Meet our clients from the Photovoltaic Sector

Meet all the clients

Innogy is an energy company promoting the use of renewable energy solutions. The acquisition of customers for Innogy was done using the Cold Mail campaign. After a thorough analysis of the company’s environment, we selected the target group for the lead generation campaign. Due to the filtering methods we used, the campaign met the needs of Innogy, one of Europe’s leading energy suppliers. Through personalization measures and Project Manager’s assistance, we obtained high-quality B2B leads.


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