Acquire B2B leads as a company from photovoltaic industry
Find out how to effectively reach customers in the Photovoltaic Industry
Find out how to effectively reach customers in the Photovoltaic Industry
- 131k+
- people with management jobs in the photovoltaic industry that you can reach
- 244k+
- companies operating in the photovoltaic industry
- 15+
- successful campaigns in the photovoltaic industry
What is the special feature of customer acquisition in the Photovoltaic Industry?
Photovoltaics is a dynamically developing industry with great potential to increase its share in the Polish and foreign markets. The growing interest in renewable energy sources makes it an ideal moment for effective acquisition of sales leads in this sector. One of the biggest advantages for the potential end customer is the care for the natural environment owing to the lack of emission of pollutants while using this technology. By creating the content of the Cold Mailing or Linkedin Social Selling campaigns we highlight such advantages of products and services and the benefits of using the company’s offer.
Although this industry is only just gaining its popularity in the Polish and Central European market, as InStream Group we have already had the opportunity to successfully implement 15 campaigns for the representatives of this sector. As part of our activities, we designed an individual communication scheme for each campaign, taking into account the specifics of the photovoltaic sector. Supporting our customers, we gain B2B leads both in the form of people interested in photovoltaic installations and companies looking for partners to promote these systems. If you want to acquire B2B customers in this sector, please contact us.
How to generate solar leads?
Within the framework of generating B2B contacts for the photovoltaic industry, we obtain contacts to people interested in solar panels. We also establish relationships with potential partners willing to offer their customers renewable energy solutions through such tools as Cold Mail and Linkedin Social Selling campaigns. The key to solar lead generation activities is to precisely identify and reach the target group. When it comes to our activities, we do so by preparing a selected database of contacts and their thorough verification. The verification is done both by the specialists from our company and also – for the sake of even greater effectiveness – also by our client. Thanks to a thorough and careful analysis of the target, you can be sure that the activities conducted will best meet your needs.
As InStream Group we support the acquisition of B2B leads for solar companies, reaching out to target that meets the needs of our customers. We cooperate, among others, with installation companies, manufacturers of modern photovoltaic systems, or manufacturers of basic parts necessary to build finished installations. The key to the effective generation of leads is to conduct a thorough analysis of the customer profile. If you want to learn more about how an effective lead generation process could look like also in your company – please contact us!
- Successful generation of B2B solar leads starts with a thorough understanding of the needs and profile of the client’s business.
- During a Cold Mail or Linkedin Social Selling campaign, our Project Managers take care of the campaign process on an ongoing basis with utmost attention to details and the aim set on satisfactory results.
- We acquire customers in full compliance with GDPR.
In-depth knowledge of the industry
Staying up to date with trends, legal regulations, and labor market needs to effectively identify potential customers and offer them valuable solutions.
Individual approach
Adapting the service to the customer’s needs, as well as appropriately building sales and marketing messages to potential customers, which will allow you to build a relationship more effectively.
The use of technology
Affects effective data management, communication with customers, and tracking the results of marketing campaigns, which improves the lead generation process. (E.g. the Woodpecker platform for automating cold emails).
Network of contacts
An extensive network of contacts in the HR industry, both with potential clients and candidates, is essential for effective B2B lead generation. It is worth investing in long-term relationships with clients, participating in industry events, and actively engaging in the life of the professional community on Linkedin.
Our experience in generating B2B leads for recruitment agencies
We successfully generate B2B leads using Cold Mail and Linkedin Social Selling within the photovoltaic industry. Regardless of the method, the most important thing for us is the effect and thus customer satisfaction. That is why all campaigns focus on the most effective way to reach people interested in the solutions offered by our customers.
We operate on a partnership basis, therefore we care about the highest quality of our services. We offer individually prepared solutions tailored to the needs of our partners.
Solar lead generation campaign
23 Hot Leads acquired
The solar lead generation campaign achieved success, thanks to specific factors affecting the effectiveness of the activities. These are also the pillars we have been guided by since the beginning of our business, such as personalized and specific analysis of the potential customer, which takes into account behavioral aspects, as well as innovative tools to effectively generate an up-to-date contact base, or our know-how and consulting.
23
Hot Leads for a company from the photovoltaic industry
Campaign goals met
The solar lead generation campaign achieved success, thanks to specific factors affecting the effectiveness of the activities. These are also the pillars we have been guided by since the beginning of our business, such as personalized and specific analysis of the potential customer, which takes into account behavioral aspects, as well as innovative tools to effectively generate an up-to-date contact base, or our know-how and consulting.
833
Delivered prospects
An action strategy
The Cold Email campaign reached almost 800 people in line with the target, acquiring as many as 23 people interested in our client’s offer. In turn, 15 people were qualified as warm leads, i.e. people who might be interested in the client’s product in the future.
75
Responses
So, what are these Lead Generation methods?
Cold Email
Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.
LinkedIn Social Selling
It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.
Increase your sales with successful Lead Generation methods
Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.
What questions might a potential customer interested in solar panels ask?
Prepare for a conversation with a potential customer. Gather questions that may come up during the conversation and prepare answers to them. Below we have listed some sample questions that may come from a person interested in installing photovoltaic panels.
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What are the benefits of installing photovoltaic panels?
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What financing options are available?
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What are the product and service warranties?
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How quickly can solar panels be installed?
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What are the costs of installing solar panels?
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What are the safety measures when installing and maintaining photovoltaic panels?
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Does the company have quality and safety certifications?
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What are your current offers and promotions?
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How do you ensure compliance with labor law regulations?
How to deal with hot leads from Cold Email campaigns in the photovoltaic industry?
A good salesperson should know his product and be able to convince the customer to make a purchase. He should be able to listen to the customer and respond to his needs and expectations. How should a salesman handle a person who wants to use green solutions like photovoltaics? Here are some tips:
- Contact the lead quickly. The lead should receive your response within 24 hours after receiving your email.
- Use your sales skills to effectively make contact. Introduce your services, explain how they can help the lead and answer their questions.
- Based on the information collected during the first contact, prepare a personalized offer for the client. Try to adapt it to the needs and requirements of the potential client to show that you are flexible and able to provide tailor-made solutions.
- Conduct a short interview to better understand the lead’s needs. Research his current situation and answer questions that will allow you to better understand his needs and explain how your services can help him.
- Use your subject matter expertise to convince the lead that your services are the right choice.
- Try to convince the lead to make some kind of decision. Ask questions and draw conclusions that will help you build a concrete plan of action.
- Prepare a contract and end the conversation with a proposal of closing the deal.
Our clients from the Photovoltaic Sector
Frequently Asked Questions
Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.
Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.
Kampania może być skierowana do dowolnego państwa na świecie. Mamy doświadczenie w prowadzeniu kampanii na prawie każdym kontynencie.
Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.
Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.
Podczas każdej współpracy, pierwszym etapem jest przygotowanie odpowiednich fundamentów w postaci analizy potrzeb, oczekiwań itd. Następne etapy zależą od wyboru usługi. Więcej o procesie można dowiedzieć się tutaj: Cold Email i Linkedin Social Selling.
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