B2B LEADS FOR MARKETING AGENCIES
How to attract customers in the marketing industry?
Learn how to successfully attract customers in the marketing industry
327 thous.
people in managerial positions that you can reach in the marketing industry
881 thous.
companies operating in the marketing industry
22
campaigns successfully realized in the marketing industry
The specificity of generating leads in the marketing industry
The marketing industry is a sector that is undeniably characterized by high volatility, constant adjustment of activities, and constant development. Many marketers abandon old, proven, but no longer bringing expected results methods to implement new, fresh ideas. In return, marketers are looking for methods that will surprise customers and allow them to stay ahead of the competition.
One of the tools that have stood out recently is the Linkedin platform, which is a great place for professional communication, and thus for acquiring b2b customers. One of the possibilities of generating leads on the above-mentioned platform is the Linkedin Social Selling campaign.
An equally important aspect in the advertising industry is the visible trend in the human approach to marketing – people are increasingly paying attention to the fact that activities are personalized, creative, and focused on helping people. With these needs in mind, we build our messages created as part of lead generation campaigns. They are created based on individual customer analysis, and the content itself is focused on the recipient’s needs and the possibility of helping.
NEW MARKETS B2B lead generation for marketing agencies
Lead generation is an important part of any advertising agency’s business. However, it is often a challenge accompanied by a highly competitive market. So how to generate leads for an advertising agency?
First of all, acquiring b2b leads can be done internally (marketing department) or externally, e.g. with an agency like us. Both methods can be combined to maximize the success rate and reach customers through new, different channels.
When generating leads for an advertising agency, tracking new trends and reacting quickly will also be helpful. If you harness the power of novelty at the right time, you can gain a significant advantage. It is also worth using the strengths of the industry, e.g. creative and original projects, actions and events, case studies, references, and achieved results.
The key to optimizing activities is to conduct tests and analyzes and determine key performance indicators, e.g. ROI, CPL.
LEAD GENERATION METHODSProven process of acquiring b2b customers
The solutions we offer to companies in terms of generating leads for marketing agencies are Cold Email and Linkedin Social Selling campaigns. Depending on the needs and goals of the company, we adjust the method to achieve the best project results.
As part of the campaign, we conduct an analysis of the client’s profile, which perfectly reflects the needs of our partner and fully understands the business and the target group. Thanks to this, we obtain a contact base with the greatest sales potential, and we can expect the effects of the activities carried out in a much shorter time. Our service also includes the creation of personalized messages based on the needs of the recipient and sending messages to the target group. Out of concern for the comfort of work, our Project Managers take care of the campaign and inform clients about its progress and the appearance of Hot Leads, i.e. people who show interest in cooperation.
In the marketing sector, we have acquired b2b clients for:
- creative and marketing agencies
- video production and animation companies
- PR agency
- SEO optimization companies
- event companies (in terms of organizing external and internal events)
- companies from the video sector
WE HAVE EXPERIENCELead generation campaign for an advertising agency
If you are wondering what kind of results you can achieve with our Cold Email campaign, here is an example project we have implemented for a marketing agency.
We focused on reaching people who would be interested in support in the field of marketing communication, social media management, branding, custom publishing or web design. Therefore, the target group consisted of people holding marketing or management positions.
As a result, we managed to reach over 1,000 companies and acquired 24 people interested in cooperation with our client.
GENERATED HOT LEADSThe answers you can expect
Hello,
we would be interested in graphic designs for unit packaging for two brands. Can I have a quote, please?
Regards
Good morning,
Thank you for your message, please provide more details and suggestions, to what extent can you help us refresh our brand?
Regards
Good morning,
Thank you for contacting me. I will be happy to familiarize myself with the brand portfolio with recommendations. Please also call me on Tuesday.
Regards
GET READY TO HANDLE LEADSWhat questions can a potential customer interested in marketing support ask?
Be prepared to handle Hot Leads from lead generation campaigns. Get to know the business profile of the potential client, collect a few recommendations and prepare answers to questions that may be asked during the conversation. Here are some of the possibilities:
- What marketing services do you offer?
- What are your marketing experiences?
- Can you give examples of your marketing projects so far?
- What marketing tools do you use?
- Do you offer analytical services and reporting of results?
- What are the rates for marketing services?
- Do you provide flexibility in terms of marketing services?
- How long does the process of creating a marketing strategy take?
- Do you offer marketing consulting services?
- How soon can I expect visible results after implementing marketing services?
MAKE 100% USE OF THE CAMPAIGNHow to handle hot leads from Cold Email campaigns as a marketing agency?
Each stage of the sales process is important and can bring a potential customer closer to a purchase. Therefore, once we successfully acquire a Hot Lead and gain his attention and interest, further processing is important, which will lead to the desired action, e.g. purchase of a product/service.
Here are some tips for good sales practices:
- Try to reply to messages quickly. Hot leads are very valuable. The sooner you respond, the greater the chance that the potential customer will remain interested in your offer.
- Carefully analyze the potential customer's response. Understanding needs and expectations is crucial. We encourage you to ask questions that will allow you to better understand the needs and expectations of a potential client.
- Monitor the progress in handling Hot Leads. Thanks to this, you will keep track of the progress in the sales process and easily spot any problems.
- Present an offer that will be tailored to the needs and expectations of a potential customer. Do it in a clear, transparent way so that the client can easily understand it.
OVER 1 000 COMPANIES FROM ALL OVER THE WORLD TRUSTED USMeet our clients from the Marketing Industry
We have created a Cold Email campaign in order to acquire B2B clients for AboutAd. Activities included reaching small, medium, and large enterprises from a specific industry. Messages were sent to people working in marketing and sales positions. The project was successful and obtained valuable business contacts.
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