Acquire B2B leads as a marketing agency
Learn how to successfully attract customers in the marketing industry
Learn how to successfully attract customers for the marketing agencies
- 327k+
- people in managerial positions that you can reach in the marketing industry
- 881k+
- companies operating in the marketing industry
- 22+
- campaigns successfully realized in the marketing industry
The specificity of generating leads in the marketing industry
The marketing industry is a sector that is undeniably characterized by high volatility, constant adjustment of activities, and constant development. Many marketers abandon old, proven, but no longer bringing expected results methods to implement new, fresh ideas. In return, marketers are looking for methods that will surprise customers and allow them to stay ahead of the competition.
One of the tools that have stood out recently is the Linkedin platform, which is a great place for professional communication, and thus for acquiring b2b customers. One of the possibilities of generating leads on the above-mentioned platform is the Linkedin Social Selling campaign.
An equally important aspect in the advertising industry is the visible trend in the human approach to marketing – people are increasingly paying attention to the fact that activities are personalized, creative, and focused on helping people. With these needs in mind, we build our messages created as part of lead generation campaigns. They are created based on individual customer analysis, and the content itself is focused on the recipient’s needs and the possibility of helping.
Active acquiring of the clients for marketing agencies
Lead generation is an important part of any advertising agency’s business. However, it is often a challenge accompanied by a highly competitive market. So how to generate leads for an advertising agency?
First of all, acquiring b2b leads can be done internally (marketing department) or externally, e.g. with an agency like us. Both methods can be combined to maximize the success rate and reach customers through new, different channels.
When generating leads for an advertising agency, tracking new trends and reacting quickly will also be helpful. If you harness the power of novelty at the right time, you can gain a significant advantage. It is also worth using the strengths of the industry, e.g. creative and original projects, actions and events, case studies, references, and achieved results.
The key to optimizing activities is to conduct tests and analyzes and determine key performance indicators, e.g. ROI, CPL.
In-depth knowledge of the industry
Staying up to date with trends, legal regulations, and labor market needs to effectively identify potential customers and offer them valuable solutions.
Individual approach
Adapting the service to the customer’s needs, as well as appropriately building sales and marketing messages to potential customers, which will allow you to build a relationship more effectively.
The use of technology
Affects effective data management, communication with customers, and tracking the results of marketing campaigns, which improves the lead generation process. (E.g. the Woodpecker platform for automating cold emails).
Network of contacts
An extensive network of contacts in the HR industry, both with potential clients and candidates, is essential for effective B2B lead generation. It is worth investing in long-term relationships with clients, participating in industry events, and actively engaging in the life of the professional community on Linkedin.
Proven process of acquiring B2B customers
The solutions we offer to companies in terms of generating leads for marketing agencies are Cold Email and Linkedin Social Selling campaigns. Depending on the needs and goals of the company, we adjust the method to achieve the best project results.
As part of the campaign, we conduct an analysis of the client’s profile, which perfectly reflects the needs of our partner and fully understands the business and the target group. Thanks to this, we obtain a contact base with the greatest sales potential, and we can expect the effects of the activities carried out in a much shorter time. Our service also includes the creation of personalized messages based on the needs of the recipient and sending messages to the target group. Out of concern for the comfort of work, our Project Managers take care of the campaign and inform clients about its progress and the appearance of Hot Leads, i.e. people who show interest in cooperation.
- creative and marketing agencies
- video production and animation companies
- PR agency
- SEO optimization companies
- event companies (in terms of organizing external and internal events)
- companies from the video sector
Lead generation campaign for an advertising agency
We acquired 24 Hot Leads
As a result, we managed to reach over 1,000 companies and acquired 24 people interested in cooperation with our client.
24
Hot Leads for an advertising agency
Campaign goals met
We focused on reaching people who would be interested in support in the field of marketing communication, social media management, branding, custom publishing or web design. Therefore, the target group consisted of people holding marketing or management positions.
1178
Delivered prospects
An action strategy
To fill
213
Responses
So, what are these Lead Generation methods?
Cold Email
Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.
LinkedIn Social Selling
It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.
Increase your sales with successful Lead Generation methods
Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.
What questions can a potential customer interested in marketing support ask?
Be prepared to handle Hot Leads from lead generation campaigns. Get to know the business profile of the potential client, collect a few recommendations and prepare answers to questions that may be asked during the conversation. Here are some of the possibilities:
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What marketing services do you offer?
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What are your marketing experiences?
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Can you give examples of your marketing projects so far?
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What marketing tools do you use?
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Do you offer analytical services and reporting of results?
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Do you offer additional support for temporary workers, such as training or career advice?
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What are the rates for marketing services?
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Do you provide flexibility in terms of marketing services?
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How long does the process of creating a marketing strategy take?
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Do you offer marketing consulting services?
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How soon can I expect visible results after implementing marketing services?
How to handle hot leads from Cold Email campaigns as a marketing agency?
Each stage of the sales process is important and can bring a potential customer closer to a purchase. Therefore, once we successfully acquire a Hot Lead and gain his attention and interest, further processing is important, which will lead to the desired action, e.g. purchase of a product/service.
- Try to reply to messages quickly. Hot leads are very valuable. The sooner you respond, the greater the chance that the potential customer will remain interested in your offer.
- Carefully analyze the potential customer’s response. Understanding needs and expectations is crucial. We encourage you to ask questions that will allow you to better understand the needs and expectations of a potential client.
- Monitor the progress in handling Hot Leads. Thanks to this, you will keep track of the progress in the sales process and easily spot any problems.
- Present an offer that will be tailored to the needs and expectations of a potential customer. Do it in a clear, transparent way so that the client can easily understand it.
Our clients form the marketing industry
Frequently Asked Questions
Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.
Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.
Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.
Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.
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