Acquire B2B leads as a company in the lighting industry
Learn how to effectively acquire customers for the lighting industry
Learn how to effectively acquire customers for the lighting industry
- 26k+
- executives you can reach in the lighting industry
- 620k+
- companies operating in the lighting industry
- 19+
- of our campaigns successfully carried out for the lighting industry
The Lighting Industry: What is Worth Knowing?
The lighting sector has been present on the market for many years. It is characterized by product and application diversity as well as a stable customer market.As a result, the target group for the lighting sector can be more or less diverse, depending on how wide the product range is. There are three main segments: general lighting, backlighting and automotive lighting. Companies offering lighting solutions range from multinationals to SMEs and small family businesses.
The B2B market is significantly influenced by innovations in the lighting industry. Trends include, for example, Smart Lighting, HCL and LiFi. Therefore, more and more lighting manufacturers and distributors are considering investing in technological innovations, seeing the potential in B2B sales. The fastest growing segment, namely LEDs, constitute an equally important solution in the lighting market.
Why is LED lighting so popular? There are several reasons:
– it is in line with the ubiquitous trend towards energy efficiency,
– the effectiveness of LED luminaires is increasing, thanks to technological development,
– it allows cost optimization (despite the initial investment),
– prices are falling due to increased competition and general availability of LED solutions,
– it has additional functional advantages, e.g. the possibility of personalisation and central control.
Do you want to generate B2B leads in the lighting industry? The following are examples of sectors in which you can look for potential customers: architectural projects, companies looking for standard and “smart office” style solutions, industrial companies, municipalities, medical institutions, educational institutions.
Be Effective in Acquiring B2B Leads for the Lighting Industry
Lighting companies face high competition in the market. In addition, their customers often have to spend a lot of time trying to find the right solution among a wide range of products. Customers therefore value professional help and relevant information when choosing a product. Building relationships and offering value-added services obviously constitute an additional asset.
We recommend our lead generation services to companies in the lighting industry. In B2B customer acquisition, one of the key elements of our activity is to create the content of the message sent to the recipient group. Before the message is created, the customer’s business profile is analysed and the analysis of the target group is carried out on the basis of an empathy map.
Based on the above, we can create a message that:
- is effective (high open rate, positive response rate),
- responds to the needs of potential customers,
- reinforces the client’s image as an industry expert.
In order to effectively generate leads, it is worth enriching the content with the benefits of the solution. When writing for offices or manufacturing companies, you can point out that proper lighting can increase productivity and quality of work.
In-depth knowledge of the industry
Staying up to date with trends, legal regulations, and labor market needs to effectively identify potential customers and offer them valuable solutions.
Individual approach
Adapting the service to the customer’s needs, as well as appropriately building sales and marketing messages to potential customers, which will allow you to build a relationship more effectively.
The use of technology
Affects effective data management, communication with customers, and tracking the results of marketing campaigns, which improves the lead generation process. (E.g. the Woodpecker platform for automating cold emails).
Network of contacts
An extensive network of contacts in the HR industry, both with potential clients and candidates, is essential for effective B2B lead generation. It is worth investing in long-term relationships with clients, participating in industry events, and actively engaging in the life of the professional community on Linkedin.
Our Reliable B2B Lead Generation Methods
- HIGH PERSONALISATION – tailor-made recipient database developed through the analysis of the ideal customer, which allows to achieve the highest possible effectiveness.
- EFFECTIVE CONTENTS – appropriately structured messages focused on the needs of the recipients in 4 different variants according to the content type (main message, follow up1, follow up2, conclusion).
- AUTOMATION – combining personalisation with automation, to respond effectively and quickly to our customers’ needs.
Generating B2B leads for lighting company
We acquired 45 Hot Leads
The carefully prepared campaign and tailored email content helped generate 45 hot leads, i.e. people interested in our client’s offer and ready for further conversations.
45
Hot Leads
Campaign goals met
To fill
848
Delivered prospects
An action strategy
One of the leading energy companies in the market was looking for an effective way to attract new B2B customers. As part of our cooperation, we decided to implement a Cold Email campaign, aiming to reach people working in key positions in the industry, such as CEO, president, COO, CFO, technical director and marketing director.
135
Responses
So, what are these Lead Generation methods?
Cold Email
Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.
LinkedIn Social Selling
It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.
Increase your sales with successful Lead Generation methods
Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.
Frequent questions from potential customers about lighting solutions
As a B2B lead generation agency, we recommend lighting companies to be prepared for questions that may come from potential customers. Solid preparation is key to building trust and understanding customer needs, which in turn translates into success in long-term partnerships. Here are some questions you should be prepared for:
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Do you have LED, halogen, fluorescent or other lighting?
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Are your products energy-saving? What are the potential energy savings?
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What are the main features and benefits of your lighting products?
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How much time does the warranty last for your products? What does the warranty cover?
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Do you have experience working with companies in my industry? Can you provide any references?
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What are your standard lead times? Do you offer express delivery service?
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Does your product meet the safety standards and certifications of my country?
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Do you offer lighting design services, such as lighting analysis or selection of optimal solutions for a specific facility?
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Do you offer intelligent lighting systems?
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Can you customize products such as non-standard dimensions, colors or finishes?
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Is it possible to negotiate prices for bulk orders?
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Do you offer technical support after purchasing your products?
Handling hot leads from Cold Email campaigns in the lighting sector
How to handle hot leads from Cold Email campaigns in the lighting sector? It is crucial to respond efficiently to customers’ interests and present the added value of the products offered. Here are some tips to optimize the process of handling hot leads in the lighting sector.
- When you receive a response to your cold email, respond quickly. Be ready to provide information and support to the interested customer.
- Work on understanding the customer’s needs and focus on solving their problems, not just on selling products.
- Prepare well for conversations with customers by gaining knowledge about the lighting industry and potential questions that may arise.
- Present the benefits of the lighting products you offer, such as energy savings, increased comfort or efficiency in the space.
- Build your position as an expert by providing solid advice and sharing your knowledge about the lighting industry.
- At the end of a conversation with a hot lead, suggest next steps, such as a meeting, product presentation or preparation of a sales offer.
Our clients from the lighting industry
Frequently Asked Questions
Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.
Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.
Kampania może być skierowana do dowolnego państwa na świecie. Mamy doświadczenie w prowadzeniu kampanii na prawie każdym kontynencie.
Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.
Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.
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