How to generate B2B leads in Switzerland?
Acquire customers on the Swiss market
Learn how to effectively win customers in Switzerland
Learn the professional methods of B2B lead generation in Switzerland. Contact us and effectively use the potential of the new market.
- 11,6k+
- executives you can reach in Switzerland
- 15 mln+
- companies operating in Switzerland
- 20+
- of our successful campaigns in Switzerland
Discover the specifics of the Swiss market and acquire customers in this country.
How to generate B2B leads in Switzerland?
For nearly 150 years, Switzerland has ranked among the world’s most economically developed countries. It is also one of the most prosperous markets, which constantly adapts to changing conditions. It owes its success, among other things, to a very high degree of economic freedom and low taxes. Openness to international trade is certainly an asset. The large and receptive market is an opportunity for cooperation and therefore also for the generation of leads, but the difficulty is the strong competition. InStream Group helps to reach a precisely defined group of customers from the B2B segment by offering full personalisation of campaigns.
The Swiss business culture is one of order and planning. People in Switzerland are demanding coworkers and customers. They pay attention to punctuality in their work – it’s good manners to arrive 5 minutes before the appointed time, unfortunately being even a minute late is perceived as a faux-pas and a lack of respect for the customer. The Swiss love business meetings – unlike in our culture, they are very frequent and short. They usually don’t make any decisions during the first conversation. They need two or three more meetings to make a decision. This is called ” the agreement process”, and they don’t like to rush through it. They want to consult and think things through. It takes much longer to gain trust, but guarantees high loyalty.
Lead generation strategy
Switzerland has as many as 4 official languages, although German and French are the most popular. It is important to match the language to the region where your potential customers are. Language is a key factor in generating leads – it indicates a desire for long-term, professional cooperation.
- We create content that responds to your recipients’ needs
- We adapt the campaign to the country’s business culture.
- We update you on the campaign’s progress
So, what are these Lead Generation methods?
Cold Email
Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.
LinkedIn Social Selling
It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.
Increase your sales with successful Lead Generation methods
Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.
Case study SmartWays
Effect
When we talk about the effectiveness of our lead generation strategies, we like to highlight them with specific results and case studies. We repeatedly not only meet our customers’ expectations, but also exceed them. A perfect example is the Cold Email campaign for the Norwegian market. The result was the acquisition of as many as 46 Hot Leads interested in establishing cooperation.
11,5%
Positive Responses
Need
The aim of the campaign was to reach companies that need help in the recruitment process for positions for employees with unique skills. To meet the Client’s needs, we selected highly specialized companies as recipients of our lead generation activities. The industries we decided to reach include IT, pharmaceuticals, industrial automation and biotechnology. Our message was targeted at medium and large companies located in Switzerland.
46,9%
Open Rate
Our solution
Due to the specific nature of the Swiss market and the profile and aim of our client, we carried out a lead generation campaign using the Cold Email method. In the first stage, we carefully analyzed the structure of SmartWays’ business. We prepared a market analysis taking into consideration the company’s aim. Next, our specialists selected an individually tailored database of recipients for the campaign. The next step was to prepare engaging content, in which we included the most important principles of Swiss business culture.
15,7%
Responses
Lead generation campaign in Switzerland
Swiss companies are among the best developed in the world. Establishing permanent cooperation in a new market will certainly help in the development of our company. However, that is not possible without perfect knowledge of the market and a personalised offer to the recipient. Our lead generation campaign always starts with a thorough analysis of the company profile, target as well as customer expectations. Then we analyse the market and demonstrate the expected results. These actions enable us to achieve a campaign that runs like a Swiss watch. Thanks to our knowledge of a difficult market that is also open to novelties, we are able to respond to clients’ needs. We will personalize messages so that the recipient feels trust and willingness to discuss further cooperation.
Check our campaigns for foreign markets
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Frequently Asked Questions
Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.
Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.
Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.
Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.