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B2B Customer Acquisition in Portugal

Generate B2B Leads in Portugal

Find out how to acquire new B2B customers in Portugal

167 thous.

executives you can reach in Portugal

37 thous.

companies operating in Portugal

19

of our successful campaigns in Portugal

Customer acquisition on the Portuguese market

Portugal is the westernmost country in Europe. It is surrounded to the south and east by the Atlantic Ocean and shares its north-western border with Spain.

Business-wise it is a very interesting country, for which Poland is one of the largest investment markets in Central and Eastern Europe. Portugal is a country open to foreign investment and adheres to the principle of non-discrimination against investors from other countries. This means that non-nationals can set up a company on the same terms as the Portuguese people. There are no additional fees or restrictions.

The trade exchange between Poland and Portugal has doubled in recent years. Polish products from the electrical-machinery and chemical industries have the largest share in exports to Portugal. The food industry also represents a valuable sector in the acquisition of B2B leads on the Portuguese market. Cereals, dried fruit and confectionery are products of particular interest. Portugal has a trade deficit in this area.

It is one of the few countries in the world that has an excellently developed renewable energy sector. Calculations show that it already produces more than 100% of its energy needs annually. This is possible thanks to numerous water power plants and wind farms.

New Markets

Discover the specifics of the Portuguese market and generate leads

Portugal’s business culture is based on a long-standing tradition. Family-owned businesses have been leading the way for years. The Portuguese are an extremely friendly society, full of respect for their business partners. They definitely prefer face-to-face business meetings to exchanging hundreds of emails. In business contacts, we must remember that the Portuguese do not like to be rushed when making decisions. Also, economic value is not always the final factor in choosing an offer. What also becomes crucial is the subjective impression we leave behind. It is good practice to schedule meetings two weeks in advance and to confirm them two days before. We should arrive on time. It may turn out that no decisions are made at a meeting, as in Portugal these are taken at the highest level. Regrettably, verbal agreements should not be taken for granted, here signed contracts are of the highest value. Definitely when dealing with the Portuguese we have to show a lot of patience. For lead generation campaigns in Portugal, it is important to speak Portuguese – their official language. Starting a conversation in Spanish or English can be a real faux-pas. The lead generation campaigns we create are tailored to the needs of our clients with adaptation to the Portuguese business market.

LEAD GENERATION METHODS

B2B Lead Acquisition in Portugal

As InStream Group, we have created campaigns for over 1000 clients. Our success in lead capture is based on our experience, the processes we have developed and the ongoing training of our staff. Our lead generation campaigns are based on two methods: Cold Email and LinkedIn Automation. 

  • The campaign we create is tailored to your needs,
  • The content is adapted to the legal requirements of the market,
  • We prepare personalised content.

TRUSTED BY MORE THAN 1 000 COMPANIES WORLDWIDE

Learn about our clients' international campaigns

Meet all the clients

Grand Logistics is a transport company with over 20 years of experience. It provides services within Poland as well as on the international market and specialises in the distribution of food products. Our task was to reach companies looking for reliable carriers operating in selected industries. For this purpose, we conducted a lead generation campaign using Cold Mailing. We directed it, among others, to Portugal, Switzerland, Spain and Germany.

 

Discover Grand Logistics Case Study.


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