How to generate B2B leads in Portugal?

Acquiring customers on the Portugese markets

Find out how to acquire new B2B customers in Portugal

Learn the professional methods of B2B lead generation in Portugal. Contact us and effectively use the potential of the new market.

167k+: executives you can reach in Portugal
37k+: companies operating in Portugal
19+: of our successful campaigns in Portugal

Customer acquisition on the Portuguese market

Portugal is the westernmost country in Europe. It is surrounded to the south and east by the Atlantic Ocean and shares its north-western border with Spain.

Business-wise it is a very interesting country, for which Poland is one of the largest investment markets in Central and Eastern Europe. Portugal is a country open to foreign investment and adheres to the principle of non-discrimination against investors from other countries. This means that non-nationals can set up a company on the same terms as the Portuguese people. There are no additional fees or restrictions.

The trade exchange between Poland and Portugal has doubled in recent years. Polish products from the electrical-machinery and chemical industries have the largest share in exports to Portugal. The food industry also represents a valuable sector in the acquisition of B2B leads on the Portuguese market. Cereals, dried fruit and confectionery are products of particular interest. Portugal has a trade deficit in this area.

It is one of the few countries in the world that has an excellently developed renewable energy sector. Calculations show that it already produces more than 100% of its energy needs annually. This is possible thanks to numerous water power plants and wind farms.

Discover the specifics of the Portuguese market and generate leads

Portugal’s business culture is based on a long-standing tradition. Family-owned businesses have been leading the way for years. The Portuguese are an extremely friendly society, full of respect for their business partners. They definitely prefer face-to-face business meetings to exchanging hundreds of emails. In business contacts, we must remember that the Portuguese do not like to be rushed when making decisions. Also, economic value is not always the final factor in choosing an offer. What also becomes crucial is the subjective impression we leave behind.

It is good practice to schedule meetings two weeks in advance and to confirm them two days before. We should arrive on time. It may turn out that no decisions are made at a meeting, as in Portugal these are taken at the highest level. Regrettably, verbal agreements should not be taken for granted, here signed contracts are of the highest value.

Definitely when dealing with the Portuguese we have to show a lot of patience. For lead generation campaigns in Portugal, it is important to speak Portuguese – their official language. Starting a conversation in Spanish or English can be a real faux-pas. The lead generation campaigns we create are tailored to the needs of our clients with adaptation to the Portuguese business market.

So, what are these Lead Generation methods?

Cold Email

Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.

LinkedIn Social Selling

It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.

Increase your sales with successful Lead Generation methods

Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.

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Case study Grand Logistics

We managed to acquire up to 38,9% of positive responses

We created a B2B lead acquisition campaign relevant to Grand Logistics’ needs. We tailored the content to the market of potential customers. All the combined activities provided our client with valuable business contacts. The campaign was a great success.

38,9

Positive responses

Personalised Cold Email campaign

The aim of the campaign was to reach companies looking for a transport company or those satisfied with existing cooperation with carriers. To meet the client’s needs, we have selected industries that require external carriers in their operations. With this in mind, we prepared a lead generation campaign targeted at, among others, the pharmaceutical industry, retail chains and the e-commerce market.

47,1%

Open Rate

An action strategy

Due to the industry specification and our client’s need, we opted for the Cold Mailing method to implement the campaign. At the initial stage, we focused on a thorough analysis of Grand Logistics’ business. In the next step, we analyzed the market. Then, our specialists prepared a database of campaign recipients corresponding to the needs of our client. Our team created engaging content, taking into account the behavioral profile of potential customers.

21,1%

Responses

Why generate leads with an agency?

Obtaining B2B leads on your own may provide certain benefits, especially if the company has appropriate internal competences. However, not every organization has the necessary time and resources to effectively conduct such activities.

In this context, working with a professional partner when generating B2B leads in Norway becomes extremely attractive and offers many advantages:

Market knowledge

A professional partner has in-depth knowledge of the Norwegian market, its specifics, and requirements. Thanks to this, it is able to adapt the lead generation strategy to local conditions and preferences of potential customers.
Access to tools and technologies

Cooperation with experts provides access to modern tools and technologies that facilitate identification, segmentation, and communication with potential customers.
Effectiveness of activities

B2B lead generation specialists have proven methods and experience that translate into higher effectiveness of activities and better ROI.
Knowledge of legal aspects

The Norwegian market, like other European markets, has its specific legal regulations, e.g. in the field of personal data protection. Cooperation with professionals ensures compliance with applicable regulations.
Language and cultural barriers

A partner with experience in the Norwegian market will help you overcome language and cultural barriers, which is crucial for successfully establishing business relationships.
Saving time and resources

Instead of investing time and resources in building internal competences, companies can focus on their core business by entrusting lead generation to specialists.

B2B Lead Acquisition in Portugal

As InStream Group, we have created campaigns for over 1000 clients. Our success in lead capture is based on our experience, the processes we have developed and the ongoing training of our staff. Our lead generation campaigns are based on two methods: Cold Email and LinkedIn Automation.

The campaign we create is tailored to your needs,
The content is adapted to the legal requirements of the market,
We prepare personalised content.

Check our campaigns for foreign markets

Meet all the clients

Grand Logistics is a transport company with over 20 years of experience. It provides services within Poland as well as on the international market and specialises in the distribution of food products. Our task was to reach companies looking for reliable carriers operating in selected industries. For this purpose, we conducted a lead generation campaign using Cold Mailing. We directed it, among others, to Portugal, Switzerland, Spain and Germany.

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Frequently Asked Questions

Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.

Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.

Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.

Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.