Customer acquisition as a video conference platform
Learn how to effectively acquire customers for your video conference business
Learn how to effectively acquire customers for your video conference business
- 1,2 mln+
- executives in medium and large companies that you can reach with your video conference platform
- 170k+
- medium and large companies you can reach with the video conference platform
- 23+
- successful campaigns for video conference platforms
B2B lead generation campaign in the video conference industry
In the face of the coronavirus pandemic, the video conference industry has grown in popularity. Meetings, trainings, events or even lessons that used to take place live have been forced to move online.
This is a great moment to attract clients looking for new solutions for remote meetings. Reaching new people can seem like a problematic thing due to the fairly large number of companies offering video conferencing services.
In our lead generation campaigns, we pay attention to such important things as tailoring our messages to the needs of your potential customers. Witha narrative that addresses the pain points of companies potentially willing to use your services, we create effective campaigns and obtain contact details to people interested in working together with you for years to come.
How to reach customers in the video conference industry?
When creating a Cold Email campaign, the most important thing is to target the potential customer. Only then will the campaign be effective. Therefore, when starting to acquire B2B leads, we first analyse potential customers, create their behavioural profiles, try to learn about their needs and difficulties. On the basis of a prepared target group corresponding to your needs, we create a unique database of companies and persons. Next, we prepare personalised and effective message content that will help us achieve the goal set in the campaign planning process.
- Each campaign is the responsibility of a professional Project Manager who oversees its progress,
- We run Cold Mailing and Linkedin Social Selling campaigns,
- We prepare each campaign with due diligence, taking into account the needs of our client and the specifications of the industry and market.
- All of our campaigns take into the account GDPR regulations.
In-depth knowledge of the industry
Staying up to date with trends, legal regulations, and labor market needs to effectively identify potential customers and offer them valuable solutions.
Individual approach
Adapting the service to the customer’s needs, as well as appropriately building sales and marketing messages to potential customers, which will allow you to build a relationship more effectively.
The use of technology
Affects effective data management, communication with customers, and tracking the results of marketing campaigns, which improves the lead generation process. (E.g. the Woodpecker platform for automating cold emails).
Network of contacts
An extensive network of contacts in the HR industry, both with potential clients and candidates, is essential for effective B2B lead generation. It is worth investing in long-term relationships with clients, participating in industry events, and actively engaging in the life of the professional community on Linkedin.
We attract clients for the video conference industry
An important element in reaching new clients who are looking for a video conference provider is reaching people at the highest levels of the organisation, in sectors where this tool is used particularly frequently.
By preparing Cold Mail and Linkedin Social Selling campaigns, we create personalised messages and reach decision-makers responsible for company growth.
Case study ClickMeeting
Effect
In just 6 months, we managed to obtain 94 Hot Leads for temporary employment agencies, implementing a Cold Email campaign. Thanks to the appropriate targeting and professional approach to clients, we managed to attract the interest of a number of companies that decided to cooperate with a recruitment agency.
40,2%
Positive Responses
Need
The main goal was to reach companies, which have numerous daily online meetings, use the sharing of materials and interact with each other.
46,2%
Open Rate
Our solution
When planning the campaign, our company developed a database of contacts for a precisely selected group of recipients. Proper market segmentation was crucial to direct our activities to people interested in the services of temporary employment agencies.
35,7%
Responses
So, what are these Lead Generation methods?
Cold Email
Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.
LinkedIn Social Selling
It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.
Increase your sales with successful Lead Generation methods
Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.
Our clients in the video conference industry
Frequently Asked Questions
Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.
Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.
Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.
Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.
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