Acquire B2B leads as a transport company
Learn how to effectively attract customers in the Transport Industry
Learn how to effectively attract customers in the Transport Industry
- 66k+
- people with management jobs in the transport industry that you can reach
- 467k+
- companies operating in the transport industry
- 50+
- successful campaigns in the transport industry
What do you need to know about the transport industry in order to attract customers?
The transport industry is one of the most important areas of the economy. Companies operating in this sector often extend their activities to new markets, thus reporting the need to reach new customers. Generating leads for this industry, therefore, requires speed and precision in reaching people potentially interested in transport services.
The entrepreneurs, who choose to benefit from our campaigns, value the opportunity to accurately determine their target group, and above all, whether their needs can be met by a given transport company. This is the best way to generate leads in this sector in which every company has to struggle with a lot of competition.
Therefore, in order to maximize the effectiveness of the lead acquisition, we make every effort to distinguish the client company from its competitors. We achieve this through customized messages addressed to a selected audience. Do you work for a transport company? If you want to check which indicators are best for your company in generating B2B leads – contact us!
Acquire leads in the Transport Industry
Depending on the needs and nature of the client’s business, the lead acquisition campaign in the transport industry can be addressed to different target groups. This means that during the lead generation process, we individually select all criteria defining the ideal customer. It can be an area of activity, a specific country, a chosen industry, or even the position of a person with whom we aim to establish contact. We are able to apply additional filters, such as the size of the company, type of manufactured goods, and many others. When creating a lead generation campaign, we take into account the business profile of companies using external transport fleets in order to properly match the type of vehicles to the services in their offer.
As InStream Group we have the opportunity to cooperate with representatives of various companies connected with transport. We obtain B2B leads for road, sea, rail or air transport. We also support companies dealing with removals and large-scale shipping services. Due to the continuing high demand in the exporting market, companies that seek support in organizing transport in Europe are often an effective target group in this industry.
- We obtain leads based on an analysis of the customer profile and their needs.
- High results are, among others, the effect of individually developed messages addressed to the campaign recipients.
- The most frequently chosen decision-makers in transport campaigns are: Operational Directors, Logistics Directors and CEOs.
In-depth knowledge of the industry
Staying up to date with trends, legal regulations, and labor market needs to effectively identify potential customers and offer them valuable solutions.
Individual approach
Adapting the service to the customer’s needs, as well as appropriately building sales and marketing messages to potential customers, which will allow you to build a relationship more effectively.
The use of technology
Affects effective data management, communication with customers, and tracking the results of marketing campaigns, which improves the lead generation process. (E.g. the Woodpecker platform for automating cold emails).
Network of contacts
An extensive network of contacts in the HR industry, both with potential clients and candidates, is essential for effective B2B lead generation. It is worth investing in long-term relationships with clients, participating in industry events, and actively engaging in the life of the professional community on Linkedin.
How to increase the number of leads generated in the Transport Industry?
Depending on your needs and business profile, we will select the lead generation method that is best for you. At InStream Group, we focus primarily on supporting companies in acquiring new B2B customers.
The methods we specialize in are Cold Mailing as well as Linkedin Social Selling campaigns. Both are perfect ways of establishing and building business relations with representatives of logistics departments, Operations Directors and CEOs. They allow for precise target reaching and high effectiveness.
Case study Raben
Effect
The analysis of the client’s profile provided us with appropriate information to understand and meet the needs of Raben. As a result of the conducted lead generation activities, we received 20.5% positive responses.
20,5%
Positive responses
Need
The aim of our activities was to reach companies from previously selected industries and countries. An additional parameter of the receiving group was the position of a decision-maker in the company or someone responsible for the transport sector.
47,6%
Open Rate
Our solution
We acquired B2B leads for Raben transport company by means of the Cold Mail campaign.
36,2%
Responses
So, what are these Lead Generation methods?
Cold Email
Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.
LinkedIn Social Selling
It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.
Increase your sales with successful Lead Generation methods
Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.
Our clients from the transport industry
Frequently Asked Questions
Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.
Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.
Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.
Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.
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