Acquire B2B leads for HR software platform
Learn how to effectively acquire customers for HR software
Learn how to effectively acquire customers for HR software
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- executives you can reach with HR software
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- successful campaigns for recruitment platforms
B2B lead generation campaign for employee management system providers
Nowadays, we increasingly rely on automation and streamlining activities in our companies. We prioritise efficiency and convenience. Applications can help us do this. Even though there are many options on the market, the demand for good quality software is very high. InStream Group helps to acquire clients who are looking for new solutions for their companies in order to streamline the operations of HR departments and supervise the work of employees.
We create B2B lead generation campaigns, reach out to the people at the highest levels in companies. As a result, we gain valuable contact details to persons focused on long-term cooperation. When working with our clients, the most important thing for us is partnership, because only in this way are we able to create a maximally effective campaign. Getting to know our client’s needs, adjusting the means and reaching the goal together are advantages that our clients appreciate most when working with us. We create campaigns that are 100% in line with the needs of our clients.
How to win B2B customers for software developers?
Depending on the characteristics and area of activity of the client’s platform, our campaigns are targeted at appropriately adapted recipient groups. In practice this means that for each Cold Email campaign, we prepare a unique recipient base that corresponds to the campaign’s needs and its nature. To ensure the highest effect, we apply a number of criteria for building the recipient base, e.g. position held in the company, company size, area of activity or part of the world our client wants to reach with their activities. Of course, in order to make the target group as relevant as possible, we filter it with criteria such as the number of inhabitants of a city, the number of employees or the availability of particular departments within the company. This is particularly important when offering services of applications supporting and systematising the work of companies. At InStream Group, we generate B2B leads for many software applications supporting various industries, including marketing, industry, analytics and video conference. The automation and streamlining of activities in companies is a topic of growing interest, which makes the acquisition of companies looking for new solutions a great opportunity for companies providing software for HR departments.
- We create unique target groups that meet the needs of the campaign.
- We create unique target groups that meet the needs of the campaign.
In-depth knowledge of the industry
Staying up to date with trends, legal regulations, and labor market needs to effectively identify potential customers and offer them valuable solutions.
Individual approach
Adapting the service to the customer’s needs, as well as appropriately building sales and marketing messages to potential customers, which will allow you to build a relationship more effectively.
The use of technology
Affects effective data management, communication with customers, and tracking the results of marketing campaigns, which improves the lead generation process. (E.g. the Woodpecker platform for automating cold emails).
Network of contacts
An extensive network of contacts in the HR industry, both with potential clients and candidates, is essential for effective B2B lead generation. It is worth investing in long-term relationships with clients, participating in industry events, and actively engaging in the life of the professional community on Linkedin.
We attract clients for employee management system providers
Creating an effective B2B lead generation campaign is no easy task. We start by carefully building the target group. We create a behavioural profile of potential customers, analyse their needs and problems. This allows us to create a unique recipient group for our content that meets the needs of our client.
At a later stage, we create messages that will distinguish our client from his competitors. This effect is possible thanks to prior knowledge of the target group and knowledge of its purchasing behaviour. At the final stage, we prepare a precise summary of the campaign. Our clients receive detailed reports of the results along with a report of our activities. InStream Group conducts Cold Mailing and Linkedin Social Selling campaigns. We adapt the campaign to your needs. Feel free to contact us.
Case study Element App
Effect
We received a high response rate to our campaign, thanks to the personalised messages. As a result, we acquired valuable contacts for the ElementApp focused on long-term cooperation.
42,1%
Positive Responses
Need
The aim of the campaign was to reach companies which do not have automated recruitment processes and those which allocate a very large budget to their recruitment processes. Our message was targeted at CEOs, General Managers, Managing Directors and Recruitment Directors across the country.
63,7%
Responses
Our solution
For the Element App campaign, we used the Cold Mailing method. We created a behavioural profile of the potential customer to best understand their needs and expectations. Based on this, we created effective messages adapted to the recipient group.
23%
Responses
So, what are these Lead Generation methods?
Cold Email
Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.
LinkedIn Social Selling
It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.
Increase your sales with successful Lead Generation methods
Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.
Our clients in the HR software industry
Frequently Asked Questions
Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.
Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.
Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.
Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.
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