Acquire B2B Leads in the Service Industry
Learn how to successfully attract customers in the Service Industry
Learn how to successfully attract customers in the Service Industry
- 1 mln+
- people in managerial positions that you can reach in the service industry
- 4 mln+
- companies operating in the service industry
- 186+
- campaigns successfully realized in the service industry
The Service Industry
We generate B2B leads for companies providing diverse business services. Therefore, when we are building Cold Email or Linkedin Social Selling campaigns, we carefully analyze which processes are related to customer services and how they improve companies’ operations. This is a helpful process in creating a database of potential contacts, because it allows us to carefully select the appropriate criteria (industry, size, location), so we can reach companies that should be interested in the goods offered by our customer. These activities allow for an individual approach, which is so important in the process of acquiring customers.
Acquire Leads in the Service Industry
The service industry has great potential in acquiring B2B leads due to its large capacity, which involves 4 million enterprises. Preparing campaigns based on the Cold Email and Linkedin Social Selling methods, we can generate leads with an exact narrowing of the target to selected criteria. That is why, when we are conducting activities in the services sector, we are always guided by the needs of the consumer, so that the activities have the best effect.
The clients that we support most often in the discussed area are companies dealing with the recruitment of temporary employees and specialist staff, body leasing of IT resources, IT and consulting services, training and marketing services.
- We analyze customer products / services and learn about them to better understand their clients base’s needs and tailor actions in the Cold Email or Linkedin Social Selling campaign.
- Using the right tools and modern technology, we acquire a specific group of recipients.
In-depth knowledge of the industry
Staying up to date with trends, legal regulations, and labor market needs to effectively identify potential customers and offer them valuable solutions.
Individual approach
Adapting the service to the customer’s needs, as well as appropriately building sales and marketing messages to potential customers, which will allow you to build a relationship more effectively.
The use of technology
Affects effective data management, communication with customers, and tracking the results of marketing campaigns, which improves the lead generation process. (E.g. the Woodpecker platform for automating cold emails).
Network of contacts
An extensive network of contacts in the HR industry, both with potential clients and candidates, is essential for effective B2B lead generation. It is worth investing in long-term relationships with clients, participating in industry events, and actively engaging in the life of the professional community on Linkedin.
Case study Walk
Results
The campaign for DOOR was successful. Thanks to our databases that we constantly updated we were able to reach the group of people who perfectly matched the Client’s target profile. Therefore, we gained valuable business contacts who showed interest in our Client’s solution.
14,8%
Positive Responses
Need
Taking into account the specificity of DOOR’s business, the messages to the recipients were oriented towards the need for development and pointed out the advantages of learning and acquiring new competences through training. The aim of our activities was also to reach decision-makers in the company; therefore, the target group of the campaign were Directors and HR Managers as well as Managers of the Learning and Development Department.
41,4%
Open Rate
Our solution
In further stages, we focused on acquiring contacts according to target criteria. Once the database was ready and accepted by the Client, we could start sending personalized messages to potential recipients.
36,2%
Responses
So, what are these Lead Generation methods?
Cold Email
Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.
LinkedIn Social Selling
It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.
Increase your sales with successful Lead Generation methods
Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.
Our clients from the service industry
Walk to firma, która dla swoich klientów świadczy różne usługi marketingowe. W ramach współpracy stworzyliśmy kampanie Cold Email, której celem było dotarcie do przedsiębiorstw z branży handlowej, farmaceutycznej, FMCG, telekomunikacyjnej, finansowej, motoryzacyjnej. Stworzyliśmy bazę potencjalnych odbiorców oraz spersonalizowane komunikaty, które wysyłaliśmy do osób zajmujących się marketingiem, komunikacją lub zakupami. Efektem działań było uzyskanie wysokiego wskaźnika pozytywnych odpowiedzi.
Dla firmy Walk mieliśmy przyjemność realizować również kampanie LinekdIn Automation.
Frequently Asked Questions
Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.
Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.
Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.
Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.
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