Acquiring new B2B customers in the debt collection industry
Learn how to effectively attract customers in the debt collection industry
Learn how to succesfully attract customers in the debt collection industry
- 8 mln+
- executives in medium and large enterprises that you can reach with debt collection services
- 170k+
- medium and large enterprises you can reach with debt collection services
- 17+
- successful campaigns for debt collection companies
Acquiring new B2B customers in the debt collection industry
The debt collection industry has become increasingly popular in recent years. Every year, more and more companies are outsourcing their activities to focus on the core of their business. The increase in interest in debt collection services has also been influenced by the coronavirus pandemic, the insolvency of companies has increased by as much as 32% compared to 2019.
Companies do not want to waste the time and energy of their employees on recovering debts. This difficult period is therefore a great opportunity for debt collection companies to acquire B2B clients and grow their business. InStream Group helps you reach new customers with lead generation campaigns. We create campaigns that meet your needs and provide you with verified contact details to people interested in cooperation.
How to run a lead generation campaign in the debt collection industry ?
We help debt collection companies reach out to businesses looking for theirhelp. We tailor the campaign to the needs of our clients using Cold Mailing and Linkedin Social Selling. Our cooperation is based on the principle of mutual partnership in order to make the campaign as effective as possible. Our clients’ satisfaction with our services is our highest priority. We begin by researching our client’s needs, an activity which allows us to understand their expectations and the area of their business. In the next stage we create a behavioural profile of potential clients, to whom we will reach with a lead generation campaign. Then we create individualised contact databases, which we thoroughly verify. The basis for this for us is a previously conducted analysis of the needs of the company with which we cooperate. We personalise the content of messages so as to obtain the highest possible conversion rate.
In-depth knowledge of the industry
Staying up to date with trends, legal regulations, and labor market needs to effectively identify potential customers and offer them valuable solutions.
Individual approach
Adapting the service to the customer’s needs, as well as appropriately building sales and marketing messages to potential customers, which will allow you to build a relationship more effectively.
The use of technology
Affects effective data management, communication with customers, and tracking the results of marketing campaigns, which improves the lead generation process. (E.g. the Woodpecker platform for automating cold emails).
Network of contacts
An extensive network of contacts in the HR industry, both with potential clients and candidates, is essential for effective B2B lead generation. It is worth investing in long-term relationships with clients, participating in industry events, and actively engaging in the life of the professional community on Linkedin.
We attract clients for the debt collection industry
Debt collection is a topic that stirs up a lot of emotions – uncertainty, frustration, lack of trust. When creating a B2B customer acquisition campaign, it is important to tap into the feelings and emotions of potential customers. Financial liquidity is the foundation of all business activities. Therefore, when acquiring new customers in this industry, we always:
- build a sense of trust and stability.
- ensure full confidentiality and professionalism in contact with clients.
- create messages with a clear content and transparent rules of cooperation.
Case study Aforti Collections
Results
Thanks to adjusting the campaign to the needs of the client, the industry and the market, we acquired so-called Hot Leads – contacts interested in long-term cooperation with Aforti Collections.
16,4%
Positive Responses
Need
The main aim of our client was to reach small and medium enterprises which struggle with financial liquidity problems: companies which are forced to suspend their investments and stop their development.
44,1%
Open Rate
Our solution
We carried out a B2B lead generation campaign using Cold Mailing. Based on our client’s needs, we created a target and a behavioural profile of a potential client. Then, we prepared dedicated content, adjusting it to the profiles of potential customers. We carried out an automated dispatch of messages. The entire lead generation process was supervised by our Project Manager, who continuously monitored the progress of the campaign.
16,3%
Responses
So, what are these Lead Generation methods?
Cold Email
Allows you to initiate contact with potential customers and create opportunities to establish long-term business relationships. The method involves sending personalized emails to potential customers. Thanks to the analysis and segmentation of appropriate recipients, we can reach people who are interested in the offer. A key element is personalization – adapting the content of the message to the needs and expectations of the recipient and creating an up-to-date database of companies.
LinkedIn Social Selling
It’s an effective way to build your reputation, increase market visibility and acquire B2B leads. This method involves active participation in a social network, direct building of relationships and participation in discussions. By providing valuable content and networking with industry professionals, companies can attract the attention of potential customers.
Increase your sales with successful Lead Generation methods
Wondering how our approach could enhance your business? Write to us and our experts will contact you soon to discuss the potential of our methods for your company.
Our clients in the debt collections industry
Frequently Asked Questions
Tak, Cold Mailing jest legalny, jeśli jest wykonywany zgodnie z przepisami dotyczącymi ochrony danych osobowych (RODO) i UŚUDE. Realizując kampanie w InStream Group możesz być pewny, że działania są realizowane w 100% zgodnie z prawem.
Koszt leada zależy od wielu czynników, takich jak wybrany rodzaj kampanii, wielkość bazy, grupa docelowa.
Tak, nasze działania zostały zaprojektowane w taki sposób, aby opracować bazę kontaktów zgodną z określonymi kryteriami, tworzącymi grupę osób o najwyższym potencjale sprzedażowym. Cały proces lead generation jest skupiony na jak najszybszym oraz jak najdokładniejszym pozyskaniu Hot Leadów.
Dzięki pozyskanej wiedzy i doświadczeniu, odpowiednim praktykom oraz korzystaniu z odpowiednich narzędzi i technologii zapobiegamy wpadnięciu e-maili do spamu. Dbamy o odpowiednią konfigurację domeny i jej reputacje, rozgrzewamy skrzynki, wysyłamy e-maile w odpowiednich sekwencjach czasowych i omijamy niebezpieczne frazy w tytułach i treściach e-maili.
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