Acquire new customers in the Swedish market
Generate B2B leads in Sweden
Learn how to effectively win customers in Sweden
9 thous.
executives you can reach in Sweden
72 thous.
companies operating in Sweden
24
of our successful campaigns in Sweden
The Swedish market - generating B2B leads
Sweden is an attractive destination for many companies in terms of lead generation. When carrying out lead generation campaigns, our customers often decide to focus their activities on Swedish companies. So what makes Sweden different from other countries?
As the third largest country in the EU, Sweden is regarded as competitive and diverse, and is also distinguished by its ease of doing business. It is the richest Scandinavian country and life expectancy in Sweden is one of the highest in the world. Swedes are also one of the most taxed populations.
In terms of its economy, it is a highly developed and also industrialised country. Natural resource exploitation plays an important role in the economy of Sweden, which is Europe’s largest producer of iron ore. Major manufacturing industries include machinery and metal, automotive, shipbuilding, steel, textiles, clothing, wood processing as well as pulp and paper. In the context of B2B lead generation, it is also worth focusing on such sectors as: arms production, tourism, banks, insurance, engineering, modern services, e.g. technologies (the well-known Skype or Spotify platforms come from here).
Export is definitely important to the Swedes. The country’s main trade centres are located in the south, which makes exporting logistically easier. When it comes to business cooperation you have to reckon with a strict verification of offers based on the lowest price. This is due to the highly structured internal market. Sweden’s most important export destinations are Germany, Norway, Denmark, the USA and the Netherlands. In the case of imported goods: Germany, the Netherlands, Denmark and Norway.
Our customers for whom we generate B2B leads in Sweden are most often operating in: manufacturing, machinery, IT, marketing.
New marketsHow to successfully acquire customers in Sweden
When acquiring leads on a market other than your own, it is advisable to take into account cultural differences. This knowledge enables you to adjust your work in the most effective way. Thereby, boosting the chances of sales.
So, focusing on Sweden, let us highlight the difference in the holiday system. When contacting a prospective B2B customer from Sweden, we are much more likely to make contact on a day when no one is available on the other side. The so-called “klämdag”, an extra day off between a public holiday and a weekend, is widely known. Swedish employees can also get half a day off the day before a holiday. It is worth keeping this in mind when sourcing B2B customers in Sweden. The right contact day decreases the risk of reaching a potential customer at the wrong time, while increasing the chance of a sale. Content and more specifically the value it brings to the recipient are essential when communicating with a B2B customer. It’s worth remembering that these days, people increasingly value benefits and relationship building.
Before making contact, however, it is worth learning a little more about the desired target recipients. When sourcing leads from the IT sector in Sweden, it may be useful to know the main location of technology companies. Stockholm is considered one of the most attractive European cities for new companies in this sector. By including this Swedish city in your lead generation campaign, you can expect to reach numerous IT companies based there.
The appropriate preparation and knowledge is an important element of acquiring customers. In our lead generation activities it is thanks to the detailed analysis of the target group, which is based on various criteria such as the area, industry and potential problems of the recipient, that we can create the most effective target. Another aspect that distinguishes us is personalisation. We specialise in selecting solutions tailored to the customer’s needs, creating tailor-made lead generation campaigns.
LEAD GENERATION METHODSAcquiring B2B Customers from Sweden: Cold Email and Linkedin Social Selling
At InStream Group, we specialize in B2B lead generation, tailoring our services to the individual needs of companies – for example, those planning to expand into the Swedish market. Our experience, and therefore proven lead generation methods, reach to the implementation of more than 1,000 campaigns, in more than 50 markets worldwide. How do we concretely achieve the common goals of Hot Leads?
Here are our effective methods for acquiring B2B leads:
- Cold Email campaigns: We effectively connect with potential business partners via email. Through precise targeting, our messages reach the right people, enabling us to effectively build business relationships and support each other’s growth.
- LinkedIn Social Selling: we use active communication, marketing and sales activities on LinkedIn to create a new sales channel. Our strategies are based on expanding our network of contacts, creating valuable content and engaging in dialogue with potential customers.
Feel free to contact us to learn more about how we can support your business growth through effective B2B lead generation.
WE HAVE EXPERIENCESuccessful Collaboration: Acquiring B2B Customers from Sweden
We had the pleasure of working with a company that wanted to acquire B2B customers from Sweden. Within six months, we were able to establish as many as 83 new business relationships with companies interested in cooperation.
The key to success was carefully analyzing the client’s needs and developing a strategy that included an optimal sequence of messaging and follow-ups. The content of the emails was created in the appropriate language, which allowed us to effectively reach the Swedish target audience. In addition, our team ensured the timely completion of tasks and attention to detail to achieve the best possible results.
Working on this project was rewarding and demonstrated how effective our B2B lead generation methods can be. By maintaining a high level of content, while keeping the language simple, and accessible to the needs of the audience, we proved that our approach can result in real business growth for our clients.
GENERATED HOT LEADSResponses you can expect
Good morning,
thank you for your message, could you please send us more information about your company, including a detailed description of the services you offer and a case study on how you work with other companies?
Greetings
Good morning,
Indeed, we are looking for new solutions in this area. Can we arrange a meeting to discuss the details of cooperation? Tomorrow at 1:30 pm?
Best regards
Ms. Marlena,
I see the potential for cooperation. Please book a meeting date in my calendar so that we can discuss our expectations and possibilities for cooperation.
Regards
GET READY TO HANDLE LEADSResponding to B2B Leads from Cold Email Campaign
A key element of success in acquiring B2B leads with cold email campaigns is reacting effectively to responses from potential customers. This is the final stage of the campaign, which is by now 100% determined by the salesperson.
To maximize the results of the campaign, it is worth following these rules:
- speed of response – regardless of the content of the message received, respond as quickly as possible, showing professionalism and commitment;
- personalization – address the recipient by name, referring to the specific information contained in their response, thus building a relationship based on trust;
- substantive value – provide clear, specific information and give answers to questions that may arise during the conversation, demonstrating knowledge and competence in your field;
- proactivity – suggest next steps, such as arranging a phone call or meeting, to continue the dialogue and move closer to finalizing the cooperation.
Remember that excellent communication and understanding of customer expectations are key to converting leads into valuable, long-term business relationships. By following these guidelines, you’ll gain a competitive advantage and increase the effectiveness of your cold email campaign.
EFFECTIVE COMMERCIAL OFFERComplete your lead generation campaign - with an attractive sales offer
In addition to effectively responding to B2B leads from Cold Email or Linkedin Social Selling campaigns, it is also crucial to develop an attractive and personalized sales offer. Understanding the needs and expectations of potential customers is the basis for creating an offer that hits their current requirements. A carefully crafted sales offer should reflect an analysis of the market, competition, and industry trends, and highlight the unique value your company can deliver.
Be sure to adapt the language and tone of the offer to the business culture in Sweden, making it easier to establish a relationship and understand the proposal. Support your sales offer with compelling visuals and a clear call to action (CTA) that will make it easier for potential customers to decide whether to continue contact or cooperate.
Thanks to an effective response to leads and a carefully crafted sales offer, you increase your chances of success in acquiring B2B customers in the Swedish market through lead generation campaigns.
One of our clients from the manufacturing industry is Promet Stal, for whom we implemented a Cold E-mail campaign. The lead generation process consisted of 5 stages. In the initial stages, we identified the goals and needs of our client and then effectively carried out the work related to lead capturing. As part of the cooperation, we managed to reach a wide range of people and acquire contacts interested in our client’s services.
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